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Search Results: 1 - 10 of 377 matches for " Nilda Jacks "
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Audiencia nativa: cultura regional en tiempos de globalización
Nilda Jacks
Estudios sobre las Culturas Contemporaneas , 1996,
Abstract: The mass media and the cultural industry as a whole have always been regarded as debilitating or even destructive of local and regional cultures, also putting at risk their cultural identities. The aim of this paper is to reflect upon alternative ways of thinking about the roles of the mass media and the possibility of creating new identities in a society which is becoming more complex and global. The analysis starts from empirical data on the cultiual identity of the people of the southern-most Brazilian state, who, despite the mass media, and many times with its support, strenghten and renew themselves. The analysis is supported in theories that take into account the communicative aspect of culture and the cultural aspect of commimication, that is, that give cultural status to mass media, blowing us to think of them an outlining element of new cultural identities. These identities can no longer be considered in traditional ways, but as a part of communication processes.
Rese a de "La Semiótica Social de la Comunicación de masas" de Klaus Bruhn Jensen
Nilda Jacks
Estudios sobre las Culturas Contemporaneas , 2000,
Abstract:
Estudios sobre la recepción televisiva y la identidad cultural Reception studies and cultural identity
Nilda Jacks
Comunicar , 2008, DOI: doi:10.3916/c30-2008-01-009
Abstract: Este trabajo desarrolla algunos aspectos de la investigación en torno a la recepción de los mensajes televisivos considerando los elementos teóricos, empíricos y metodológicos, teniendo como contexto identidades culturales. Se trata de percibirla como elemento constituyente y constitutivo de las relaciones entre medios y audiencia, o sea, conceptualmente es tomada como mediación como apuntan las teorías desarrolladas en América Latina. Tres autores alimentan esta reflexión: Martín-Barbero, Guillermo Orozco y Néstor García Canclini. This article develops some aspects about my experience on the reception research focusing on some theoretical, empirical and methodological elements and having cultural identity as context. It considers identity as a constituent and at the same time as an element composed of the relationship between media and audience. It means that identity is taken as a mediation construct according to theories developed in Latin American. Three authors are important for this reflection: Martin-Barbero, Guillermo Orozco e Nestor García Canclini.
A publicidade e o mundo social: uma articula o pela ótica dos Estudos Culturais
PIEDRAS, Elisa,JACKS, Nilda
Contemporanea : Revista de Comunica??o e Cultura , 2005,
Abstract: Advertising, understood as a communication process constitutive of certain cultural practices, and not as an instrument, is the topic of this paper. The cultural studies’ focus allows the structuring of an approach of advertising that considers the global relations of its forms, pratices and processes with its context. Through a methodological logic based on the notion of “articulation”, developed by Stuart Hall (1980), we propose to explore the relationship between advertising and the different dimensions of the social world. This articulation is visualized through the mapping of its political-economical-cultural context (capitalist mode of production, deregulation of practices, “Liberal State” politics, advertising transnational model, informational and cultural massi cation processes, “consumer culture”) and of its multifaceted nature (economical institution of cultural production, commercial and magical system, art and industry).
Estudos de recep o da publicidade: explorando as pesquisas da década de 1990
Nilda Jacks,Elisa Piedras
Comunica??o, Mídia e Consumo , 2006,
Abstract: A pesquisa brasileira sobre recep o é o cenário deste trabalho que visa explorar a natureza e as contribui es das investiga es sobre a publicidade construídas com base nessa perspectiva. Neste contexto, analisamos as únicas três pesquisas que abordam a publicidade desde a recep o realizadas nos Programas de Pós-gradua o em Comunica o, na década de 1990, considerando seus objetos e problemas de pesquisa, modelos teórico-metodológicos, premissas, explora es empíricas e resultados. Palavras-chave: Publicidade; estudos de recep o; teoria da comunica o. ABSTRACT This paper is set on the scenario of Brazilian research on advertising. Our aim is to explore the nature and contributions of advertising studies built from the perspective of audience re-search. In this context, we analyze three studies which deal with advertising through audience research which took place within post graduation programs in communication studies. The studies are analyzed in their subjects and research problems, theoretical and methodological models, premises, empirical explorations and findings. Keywords: Advertising; reception studies; communication research.
Uma proposta teórico-metodológica para o estudo das transforma es culturais no jornalismo
Anna Paula Knewitz,Nilda Jacks
Estudios sobre las Culturas Contemporaneas , 2011,
Abstract: Este trabajo comparte una propuesta teórico-metodológica para el estudio de los lectores en Internet. Comienza con un breve estado de la técnica sobre el estudio de la recepción en el entorno digital, mostrando las principales limitaciones que el área debe superar. A continuación se publican los aspectos que hacen de la Teoría de las mediaciones (Martín-Barbero, 2004) un marco favorable para hacer frente a algunos de estos obstáculos. Por último, se presentan algunos cortes y las articulaciones que se pusieron a prueba a fin de proporcionar una aplicación empírica de esta teoría para el análisis de las prácticas contemporáneas de la lectura periodística.
MEDIA AND GAúCHO: Southern Brazilian – Identity
Ana Carolina Escosteguy,Nilda Jacks
Brazilian Journalism Research , 2011,
Abstract:
MEDIA AND GAúCHO: Southern Brazilian – Identity
Ana Carolina Escosteguy,Nilda Jacks
Brazilian Journalism Research , 2010,
Abstract:
MíDIA E IDENTIDADE GAúCHA
Ana Carolina Escosteguy,Nilda Jacks
Brazilian Journalism Research , 2010,
Abstract:
Telenovela in Multimedia Platforms: analysis of a Brazilian experience
Nilda Jacks,Daniela Schmitz,Erika Oikawa,Lourdes Ana Pereira Silva
Estudos em Comunica??o , 2011,
Abstract: This work aims to analyzing the strategies of a Brazilian television broadcasting corporation when it promotes the interaction between a ctional product and the social networks that are weaved around its plot and characters, including its actors, screenwriters and directors. The topic was the Brazilian telenovela Viver a Vida broadcast by Rede Globo de Televis o in 2010, and which, in the current context of convergence, has its storytelling over owing into a multiplatform scenario, fed both by the producers’ strategies and by the audience’s behavior. Following the trend of expanding the storytelling by using the Internet, Viver a Vida used several publicity strategies for its plot, and narrative events often merged with extra-narrative events in the production of content about the narrative, pervading various media: of cial and unof cial websites, social networking websites, and blogs, as well as the traditional media. The result is a dialogue between media and society, which was triggered also by other companies and journalistic content, generating news not only about the plot and its characters but also about the themes approached within the narrative. The telenovela producers have thus invested in crossmedia strategies to expand the ctional narrative beyond television and its consumers produce their own content and exchanging their impressions about the telenovela via Twitter, which has generated a great real-time conversation. Online social networks have therefore become an important stage for the interaction among the spheres of audience and production, thus enabling the former to have a direct channel through which they can expose their opinions about the narrative, whereas the latter has obtained a “thermometer” about how the plot has been consumed.
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