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Search Results: 1 - 10 of 1205 matches for " Nicolae Pop "
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Newton Interpolating Series at Distinct Points with Coefficients in a Real Banach Algebra
Ghiocel Groza,Nicolae Pop
International Journal of Mathematics and Mathematical Sciences , 2011, DOI: 10.1155/2011/365491
Abstract: A real Banach algebra of Newton interpolating series, used to approximate the solutions of multipoint boundary value problems for ODE's, is studied.
Controlling Elements In The Distribution Policy Of A Company
Pelau Corina,Pop Nicolae Alexandru
Annals of the University of Oradea : Economic Science , 2008,
Abstract: In a permanent changing environment, the measurement and monitorisation of the performance of a company has become one of the key issues for its success. This fact increases the capacity of each company to adapt to the conditions of the environment, because only by a permanent monitorisation of the performance, a company can discover both its strenghts and its weaknesses and in time, it can react according to these. This paper concentrates on the controlling and performance measurement of the distribution policy of a company. It analyses both the efficacity and efficency of the distribution channels as well as the succes of the logistics activity.
EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT
Pantea Carmen,Pop Nicolae Al.
Annals of the University of Oradea : Economic Science , 2010,
Abstract: The email is a valuable marketing tool for conveying short, simple messages that call for action on behalf of the recipient. Usually companies develop email marketing campaigns for attracting new customers, persuading the existing customers to buy again, encourage customer loyalty, announce or remind about special offers or events. For an email marketing campaign to be efficient, it is wanted a greater number of responses from those in the target. The paper assesses in an exploratory manner the frequency in using the email accounts, the level of exposure to email marketing campaigns as well as the type of information wanted to be received by the Romanian users.
INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY
Petrisoaia Carmen,Pop Nicolae Al.
Annals of the University of Oradea : Economic Science , 2012,
Abstract: The Romanian insurance market expanded rapidly during the last two decades. Presently, the Insurance Supervisory Commission (CSA) reports 43 insurance companies and 567 insurance brokers. In this extremely dynamic and competitive environment, it is compulsory to control key elements that generate and maintain customer satisfaction. Therefore, the hereto paper concentrates on the influence exerted by perceived sacrifice over the business to business customer satisfaction in the insurance industry. More precisely, the objective is to investigate the impact of effort, time and money spent by the business to business customer over satisfaction. The concept of satisfaction has been intensively explored in the literature due to the fact that both practitioners and academics understood that it held a great significance in determining and preserving customer relationships and therefore, long-term profitability. In the service sector, much research has been conducted in the business to consumer context, especially concentrated on the relationship between service quality and satisfaction, whereas the business to business setting received less attention. In order to explore the relationship between perceived sacrifice and satisfaction, a descriptive research design was used. A questionnaire was created using multiple items for measuring satisfaction and perceived sacrifice and also a number of identification variables. The survey concerned companies that had had benefitted from the services of an insurance broker at least once. Copies of the questionnaire were sent by email to company managers from all the main industries. A total of 85 answers were collected. With the help of SPSS tool, the two measurement scales were tested for reliability and validity and a factor analysis was performed. The next step was to calculate the composite scores for each of the two variables and to carry out the simple linear regression analysis. Our linear model considers that perceived sacrifice is the independent variable, whereas satisfaction is the dependant one. The calculated R2 indicated that perceived sacrifice explained 25% of satisfactiona€ s variation. We also carried out a multiple linear regression in order to investigate the impact of each of the three components and we found that unlike price and time, effort doesna€ t have an influence on satisfaction. The results obtained allow a better understanding of the relationship between perceived sacrifice and satisfaction making management decisions more effective.
A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT
POP Nicolae Al.,ACATRINEI Carmen
Annals of the University of Oradea : Economic Science , 2011,
Abstract: Starting from the meaning of the communication process in marketing, the authors try to identify its role in assuring the continuity of the management process in what concerns the relationships between all the partners of the company, on the long term. An emphasis is made on the role of online communication and its tools in relationship marketing. In order to validate some of the mentioned ideas the authors have chosen to undertake a qualitative marketing research among the managers of some Romanian tourism companies. The qualitative part of the study had as purpose the identification of the main tools which form the basis of the communication with the beneficiaries of the touristic services, of the way in which the companies use the online communication tools for attracting, keeping and developing the long term relationships with their customers in the virtual environment. The following tools have been analyzed: websites, email marketing campaigns, e-newsletters, online advertising, search engines, sponsored links, blogs, RSS feed, social networks, forums, online discussion groups, portals, infomediaries and instant messaging. The chosen investigation method was the selective survey, the research technique - explorative interrogation and the research instrument - semi structured detailed interview, based on a conversation guide. A very important fact is the classification resulted after the respondents were requested to mention the most efficient tools for attracting customers and for maintaining the relationships with them. Although the notoriety of the online marketing tools is high, there are some tools that are known by definition, but are not used at all or are not used correctly; or are not known by definition, but are used in practice. The authors contributed by validating a performing methodology of qualitative research, a study which will open new ways and means for making the online communication tools used for touristic services in Romania more operational. It is to be mentioned that the chosen domain of application has not yet been researched within the national literature. The qualitative research results will form the basis for a quantitative study among the consumers of touristic services in order to identify their opinion in what concerns the usage of online marketing tools by the tourism companies in maintaining the relationships with them.
Typological Analysis of Buying Actions
Nicolae Teodorescu,Nicolae Al. Pop,Felicia-Aurelia Stancioiu
Theoretical and Applied Economics , 2008,
Abstract: The typology of buyers and buying actions contracts are specific categories of consumer behaviour, determining group buyers and buying actions in classes, to fragment the markets. Market fragmentation through buyer typoligy and/or segmentation is presently characterized by a multitude of theoretical approaches and are especially generated by the common practice in the respective business. These two concepts are used for the same purpose, the essential difference being their starting point: the segmentation fragments the markets as a whole, while the typology of the buyer and of buying actions generate classifications starting from individual cases.
TENDENCIES OF INTERNATIONALIZATION IN RETAILING
Pop Nicolae Alexandru,Dabija Dan Cristian
Annals of the University of Oradea : Economic Science , 2008,
Abstract: Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the world’s leading retailers make mistakes when approaching markets they do not understand properly.
PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY
Petrescu Eva-Cristina,Pop Nicolae Al.
Annals of the University of Oradea : Economic Science , 2009,
Abstract: In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar
PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)
Pop Nicolae Al.,Saniuta Adina,Roman Mihaela
Annals of the University of Oradea : Economic Science , 2012,
Abstract: Starting from the specific features of bricolage retail trade (which is part of the a€ Do It Yourselfa€ a€“ DYI commercial format), this study aims to clarify the concept and structure of innovation in this field, and to present how innovation is perceived and communicated by sellers to customers. The initial literature review is followed by the design of a three-stage research, which consists of a variety of methods, techniques and tools of selective market research. The objectives are to establish the main forms of innovation in DIY trade, the perception and communication of innovation to the customer, and the internal marketing techniques which could deliver higher marketing advantages to the seller. This paper covers only the results of a pilot research conducted via qualitative exploratory research among 13 managers of the bricolage stores in Bucharest. Five hypotheses were tested and confirmed through research. All premises are ready for the scientific construction of research tools for the second and third stages of the study.
Diagnostic particularities in Wilson’s disease as related to age, sex and clinical presentation
Valentin Militaru,Nicolae Miu,Tudor L. Pop,Lucia Burac
Human & Veterinary Medicine , 2011,
Abstract: Objective: Wilson’s disease (WD) is a genetic, autosomal recessive disorder, which affects the liver, brain and cornea. The condition is rare and it has various presentations, hence its diagnosis is difficult. We aimed to study different clinical presentations, their relation with age and sex and the influence of several factors on the diagnostic score (Leipzig score). Material and Methods: We analyzed retrospectively the medical documents of 24 WD patients examined in 2nd Pediatric Clinic and 5th Medical Clinic of Cluj-Napoca, and we collected data concerning the diagnosis. The patients were classified phenotypically (Leipzig classification) and we calculated the Leipzig score. We studied the relation between diagnostic score, clinical phenotype, age at diagnosis and sex. Results: Our group consisted of 7 adults and 17 pediatric patients, F/M = 1/1.4. They were distributed, according to the phenotype, as follows: acute hepatic (H1) – 3 (pediatric, all deceased); chronic hepatic (H2) – 12 (2 adults, 10 pediatric); neurological and hepatic (N1) – 6 (3 adults, 3 pediatric), neurological (N2) – 3 (2 adults, 1 pediatric). The hepatic involvement was inversely correlated with age (p=0.02), which in turn was directly correlated with neurological manifestations (p=0.05). There were no significant differences concerning either distribution on phenotypes in relation with sex and age or between Leipzig score and age, sex, onset modality, presence and severity of hepatic involvement. Conclusion: The presence of hepatic manifestations at the moment of diagnosis of WD decreases with age, while neurological one increases. The distribution on phenotypes was not influenced by age or sex. There is no relation between diagnostic score and studied demographical and clinical factors.
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