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Search Results: 1 - 10 of 2405 matches for " Monika Koller "
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INVESTIGATING THE IMPACT OF COGNITIVE DISSONANCE AND CUSTOMER SATISFACTION ON LOYALTY AND COMPLAINT BEHAVIOUR DOI: 10.5585/remark.v9i1.2148 INVESTIGATING THE IMPACT OF COGNITIVE DISSONANCE AND CUSTOMER SATISFACTION ON LOYALTY AND COMPLAINT BEHAVIOUR DOI: 10.5585/remark.v9i1.2148
Thomas Salzberger,Monika Koller
REMark : Revista Brasileira de Marketing , 2010, DOI: 10.5585/remark.v9i1.2148
Abstract: The concept of cognitive dissonance has been an important construct in consumer behaviour research ever since it was first suggested. However, longitudinal studies on dissonance related to other post-purchase constructs such as satisfaction, loyalty and complaint behaviour are still scarce. In part, this is due to difficulties in the actual measurement of dissonance. Building upon recent contributions, the current study is concerned with the relationship between dissonance and satisfaction and their impact on loyalty and complaint behaviour. One hundred and twenty-five consumers who purchased consumer electronics or household goods were interviewed twice: at the time of purchase and three months afterwards. The results suggest that dissonance and satisfaction are complementary constructs describing different facets of the mental state of the customer after the purchase. Cognitive dissonance and satisfaction govern a different array of actions. While satisfaction has an impact on loyalty, i.e. future purchase intention and word of mouth, cognitive dissonance contributes to the explanation of complaint behaviour. Desde a primeira vez que foi sugerido, o conceito de dissonancia cognitiva tem sido uma ferramenta importante no estudo do comportamento do consumidor. Entretanto, estudos longitudinais de dissonancia relacionados a outras ferramentas pós-compra como satisfa o, lealdade e comportamento pós-insatisfa o ainda s o escassos. Isto é devido, em parte, às dificuldades em quantificar concretamente a dissonancia. Baseando-se em contribui es recentes, o presente estudo trata da rela o entre dissonancia e satisfa o e de seu impacto na lealdade e no comportamento pós-insatisfa o. Cento e vinte e cinco consumidores que compraram eletr nicos e produtos domésticos foram entrevistados duas vezes: no momento da compra e três meses depois. Os resultados sugerem que dissonancia e satisfa o s o ferramentas complementares, que descrevem diferentes faces do estado mental do consumidor depois da compra. A dissonancia cognitiva e a satisfa o governam um conjunto de a es. Enquanto a satisfa o tem um impacto na lealdade, i.e. inten o de compra futura e boca a boca, a dissonancia cognitiva contribui para explicar o comportamento pós-insatisfa o.
SHOPPING FOR APPAREL: HOW CAN KIOSK SYSTEMS HELP?
Monika Koller,Andrea K?nigsecker
Revista de Administra??o de Empresas , 2012,
Abstract: When shopping for apparel, many consumers seek advice from friends and family or store personnel. In-store kiosk systems might serve as an alternative decision support system. In the present study we address the key question of how such kiosk systems are evaluated by consumers. We conducted three focus group discussions with regular apparel shoppers aged between 23 and 39 years. In sum, qualitative information from 15 participants was subject to a qualitative content analysis with the aim of gaining a more comprehensive understanding of how apparel shoppers experience the shopping process. Getting a more in-depth understanding of the needs and wishes associated with the apparel shopping process gives a basis for evaluating the potential acceptance of electronic decision support systems in apparel shopping. Although our study is exploratory in nature, we are able to draw an initial picture of how kiosk systems could be used in apparel shopping.
Objective Measures of Emotion Related to Brand Attitude: A New Way to Quantify Emotion-Related Aspects Relevant to Marketing
Peter Walla, Gerhard Brenner, Monika Koller
PLOS ONE , 2011, DOI: 10.1371/journal.pone.0026782
Abstract: With this study we wanted to test the hypothesis that individual like and dislike as occurring in relation to brand attitude can be objectively assessed. First, individuals rated common brands with respect to subjective preference. Then, they volunteered in an experiment during which their most liked and disliked brand names were visually presented while three different objective measures were taken. Participant's eye blinks as responses to acoustic startle probes were registered with electromyography (EMG) (i) and their skin conductance (ii) and their heart rate (iii) were recorded. We found significantly reduced eye blink amplitudes related to liked brand names compared to disliked brand names. This finding suggests that visual perception of liked brand names elicits higher degrees of pleasantness, more positive emotion and approach-oriented motivation than visual perception of disliked brand names. Also, skin conductance and heart rate were both reduced in case of liked versus disliked brand names. We conclude that all our physiological measures highlight emotion-related differences depending on the like and dislike toward individual brands. We suggest that objective measures should be used more frequently to quantify emotion-related aspects of brand attitude. In particular, there might be potential interest to introduce startle reflex modulation to measure emotion-related impact during product development, product design and various further fields relevant to marketing. Our findings are discussed in relation to the idea that self reported measures are most often cognitively polluted.
SPONSORING, BRAND VALUE AND SOCIAL MEDIA
Alexander Zauner,Monika Koller,Matthias Fink
Revista de Administra??o de Empresas , 2012,
Abstract: The increasing involvement of individuals in social media over the past decade has enabled firms to pursue new avenues in communication and sponsoring activities. Besides general research on either social media or sponsoring, questions regarding the consequences of a joint activity (sponsoring activities in social media) remain unexplored. Hence, the present study analyses whether the perceived image of the brand and the celebrity endorser credibility of a top sports team influence the perceived brand value of the sponsoring firm in a social media setting. Moreover, these effects are compared between existing customers and non-customers of the sponsoring firm. Interestingly, perceived celebrity endorser credibility plays no role in forming brand value perceptions in the case of the existing customers. Implications for marketing theory and practice are derived.
Testing the feasibility and effects of a self-management support intervention for patients with cancer and their family caregivers to reduce pain and related symptoms (ANtiPain): Study protocol of a pilot study  [PDF]
Antje Koller, Monika Hasemann, Karin Jaroslawski, Sabina De Geest, Gerhild Becker
Open Journal of Nursing (OJN) , 2014, DOI: 10.4236/ojn.2014.42012
Abstract:

Despite effective treatment options, more than 40% of cancer patients receive inadequate pain management. Our previous pilot study resulted in substantial adaptations of a cancer pain self-management intervention, the German PRO-Self? Plus Pain Control Program originally developed in the United States. This program will be implemented into clinical practice at the Medical Center-University of Freiburg. The purpose of this multiple methods pilot study is to test the implementation regarding feasibility and effects in clinical practice. In a randomized, wait-list controlled pilot study, adult oncology in-patients of a palliative care consultation service with pain >3/10 will be recruited. The intervention will be performed by a specialized advanced practice nurse with an in-hospital visit and, after discharge, via phone calls and visits. The follow-up will be personalized according to a clinical algorithm that factors in pain intensity, satisfaction with pain management, and patient adherence. The intervention includes structured and tailored components and is based on three key strategies: information, skill building and nurse coaching. The specific aims of this study are threefold: 1) to test the feasibility of the study and intervention procedures; 2) to establish effect sizes of main outcome variables (e.g. decrease pain intensity, reduce the number of patients with pain as main symptom) for subsequent power calculation; 3) to explore participants’ experiences with pain self-management support and their view of burden and benefit from study participation in a qualitative substudy. During the study period, which includes three data collection time points (T0 before, T1 one week and T2 six weeks after discharge), data will be collected via field notes of study nurses and questionnaires of patients. The results of this pilot study will build the basis for a larger comparative effectiveness study in which long term outcomes of a cancer pain self-management intervention in clinical practice will be evaluated.

The Effect of Different Movement Exercises on Cognitive and Motor Abilities  [PDF]
Monika Thomas
Advances in Physical Education (APE) , 2012, DOI: 10.4236/ape.2012.24030
Abstract: The influence of physical activity on motor and cognitive performance has been approved in several studies. However, it is still unclear which functions are affected, and why. It also remains unknown what type of physical training is best suitable. The present study focuses on special movement aspects based on the Brain Gym? program. Four groups of subjects (n = 64) participated in two experiments with pre-post intervention design. In experiment 1 two groups of subjects were exposed to a sensorimotor adaptation study design by executing center out pointing movements under distorted visual feedback conditions with their dominant and non-dominant arm to test for intermanual transfer (IMT) as pre- and posttest. The intervention in both groups consisted of specified movement exercises with the right and left extremities: participants of Experimental group executed movements crossing the body midline and participants of Control group movements without crossing the body midline. Results showed a decreased retention of adaptation but larger IMT for Experimental group during posttest. We conclude that movements crossing the body midline impede retention but enhance IMT of sensorimotor adaptation. A potential relationship to an improvement of communication between the cerebral hemispheres evoked by the movement exercises crossing the body midline is rather speculative. In experiment 2 two groups were exposed to the d2-test measuring concentration and attention and a dice-test testing for visual-spatial abilities as pre- and posttest. The interventions were similar to experiment 1. Results yielded no differences between groups such that different effects of both interventions could not have been shown.
Two Blind Adaptive Equalizers Connected in Series for Equalization Performance Improvement  [PDF]
Monika Pinchas
Journal of Signal and Information Processing (JSIP) , 2013, DOI: 10.4236/jsip.2013.41008
Abstract:

A variable step-size parameter is usually used to accelerate the convergence speed of a blind adaptive equalizer with N1 + N2 -1 coefficients where N1 and N2 are odd values. In this paper we show that improved equalization performance is achieved when using two blind adaptive equalizers connected in series where the first and second blind adaptive equalizer have N1 and N2 coefficients respectively compared with the case where a single blind adaptive equalizer is applied with N1 + N2 -1 coefficients. It should be pointed out that the same algorithm (cost function) is used for updating the filter taps for the different equalizers and that a fixed step-size parameter is used. Simulation results show that for the low signal to noise ratio (SNR) environment and for the case where the convergence speed is slow due to the channel characteristics, the new method has a faster convergence speed with a factor of approximately two while leaving the system with approximately the same or lower residual intersymbol interference (ISI).

Under What Condition Do We Get Improved Equalization Performance in the Residual ISI with Non-Biased Input Signals Compared with the Biased Version  [PDF]
Monika Pinchas
Journal of Signal and Information Processing (JSIP) , 2015, DOI: 10.4236/jsip.2015.62008
Abstract: Recently, closed-form approximated expressions were obtained for the residual Inter Symbol Interference (ISI) obtained by blind adaptive equalizers for the biased as well as for the non-biased input case in a noisy environment. But, up to now it is unclear under what condition improved equalization performance is obtained in the residual ISI point of view with the non-biased case compared with the biased version. In this paper, we present for the real and two independent quadrature carrier case a closed-form approximated expression for the difference in the residual ISI obtained by blind adaptive equalizers with biased input signals compared with the non-biased case. Based on this expression, we show under what condition improved equalization performance is obtained from the residual ISI point of view for the non-biased case compared with the biased version.
Convolutional Noise Analysis via Large Deviation Technique  [PDF]
Monika Pinchas
Journal of Signal and Information Processing (JSIP) , 2015, DOI: 10.4236/jsip.2015.64024
Abstract: Due to non-ideal coefficients of the adaptive equalizer used in the system, a convolutional noise arises at the output of the deconvolutional process in addition to the source input. A higher convolutional noise may make the recovering process of the source signal more difficult or in other cases even impossible. In this paper we deal with the fluctuations of the arithmetic average (sample mean) of the real part of consecutive convolutional noises which deviate from the mean of order higher than the typical fluctuations. Typical fluctuations are those fluctuations that fluctuate near the mean, while the other fluctuations that deviate from the mean of order higher than the typical ones are considered as rare events. Via the large deviation theory, we obtain a closed-form approximated expression for the amount of deviation from the mean of those fluctuations considered as rare events as a function of the system’s parameters (step-size parameter, equalizer’s tap length, SNR, input signal statistics, characteristics of the chosen equalizer and channel power), for a pre-given probability that these events may occur.
Convergence Curve for Non-Blind Adaptive Equalizers  [PDF]
Monika Pinchas
Journal of Signal and Information Processing (JSIP) , 2016, DOI: 10.4236/jsip.2016.71002
Abstract: In this paper a closed-form approximated expression is proposed for the Intersymbol Interference (ISI) as a function of time valid during the entire stages of the non-blind adaptive deconvolution process and is suitable for the noisy, real and two independent quadrature carrier input case. The obtained expression is applicable for type of channels where the resulting ISI as a function of time can be described with an exponential model having a single time constant. Based on this new expression for the ISI as a function of time, the convergence time (or number of iteration number required for convergence) of the non-blind adaptive equalizer can be calculated. Up to now, the equalizer’s performance (convergence time and ISI as a function of time) could be obtained only via simulation when the channel coefficients were known. The new proposed expression for the ISI as a function of time is based on the knowledge of the initial ISI and channel power (which is measurable) and eliminates the need to carry out any more the above mentioned simulation. Simulation results indicate a high correlation between the simulated and calculated ISI (based on our proposed expression for the ISI as a function of time) during the whole deconvolution process for the high as well as for the low signal to noise ratio (SNR) condition.
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