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Search Results: 1 - 10 of 14089 matches for " Marcos Fava Neves "
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Planificación y gestión estratégica de los sistemas productivos para mejorar la competitividad: El Método Gesis
Fava Neves,Marcos;
Agroalimentaria , 2010,
Abstract: the modern world is convinced that systems and networks, which include small producers, innovation, capturing value, reducing transaction costs and marketing, will give agribusiness the opportunity to reduce unemployment and poverty in developing countries. this conception emphasizes the importance to study and to formulate a method of strategic planning and management of production systems. in that sense, the main objective of this paper is to present a methodology to identify and analyze a production chain (or agro-industrial system, sag) in a systemic way. for this purpose, the paper outlines the method of strategic planning and management of productive systems for improving competitiveness (gesis), developed from the review of nine methodological proposals for strategic planning. in that sense, the gesis method facilitates the implementation of vertical organization capable of implementing the strategies and shaping an associative culture. however, it also has limitations such as the simplification of the processes of strategic management, the possible exclusion of literature containing other methods of strategic management, and the lack of validation of its empirical applicability.
The Orange Juice Distribution Channel: Some Characteristics, Opportunities and Threats.
Marcos Fava Neves, Evaristo Marzabal Neves
Journal of Food Technology in Africa , 2000,
Abstract: The fruit juice market is growing for several years, and will be continuing to expand, mainly because these products are aligned with general trends regarding food and beverage consumption. Several changes are taking place in the fruit juice distribution channels environment in Europe, a growing importance of food-service, the penetration of the global beverage brands (mainly Coca-Cola/Minute Maid and Pepsi/Tropicana), the concentration in retailing and also in the FCOJ (Frozen Concentrated Orange Juice) supply. These changes are threatening and also bringing opportunities to companies. This paper has two objectives. The first is to provide a general overview about the agents in the European marketing channels of the FCOJ, focusing on the final juice consumers, retailing, food service and the beverage industry. The framework for this part is build up of the marketing channel concepts and functions (Stern et al., 1996; Berman, 1996; Rosembloom, 1999), and data was gathered from the literature about fruit juices and provided by European companies in interviews. The second objective is to produce a strategic analysis of these agents in the channel, listing opportunities and threats for the following years, using the strategic SWOT (strong and weak points, opportunities and threats) analysis (Johnson & Scholes, 1997). According to the Authors, “a SWOT analysis can be a useful way to summarise the relationship between key environmental influences, the strategic capability of the organisation and hence the agenda for developing new strategies (p. 174)”. The analysis will not be done for a particular company, but for the whole industry, and further, as a suggestion, each company can use the listed points to evaluate itself. The Journal of Food Technology in Africa Volume 5 Number 2 (April - June 2000), pp. 52-58
Auditoria e sistema de informa??o em canais de insumos do agronegócio: proposta de uma ferramenta de pesquisa
Teixeira, Lucas;Neves, Marcos Fava;Scare, Roberto Fava;
Gest?o & Produ??o , 2004, DOI: 10.1590/S0104-530X2004000300012
Abstract: the evolution of brazil's agroindustry in recent years has led to a growing demand for input resources in response to the producers' increasingly professionalized profile. therefore, a better understanding of this sector's distribution channels, which operate in an increasingly competitive environment, requires companies to seek tools for periodic evaluation, especially in the retail segment, the meeting point of manufacturers and consumers. this article discusses retail auditing, identifying its applicability to the agribusiness marketing channel. the main goal of this study was to draw up a questionnaire for use as a tool to monitor the retail sector. a two-phase exploratory survey was carried out, the first consisting of a literature review and the second a field study. the application of the questionnaire at animal feed retail stores enabled us to detect relevant evaluation factors, receive suggestions and identify difficulties involved in the implementation of this process. since little research has been done in this specific sector, this study can be regarded as the initial application of retail store auditing in this field, aimed at maximizing information provided by marketing managers in the agribusiness supply chain.
Sistema agroindustrial da cana: cenários e agenda estratégica
Neves, Marcos Fava;Conejero, Marco Antonio;
Economia Aplicada , 2007, DOI: 10.1590/S1413-80502007000400007
Abstract: the article presents data about the sugar cane agribusiness system (ags) in brazil, and trends for ethanol, sugar and bioenergy. making use of the macro environmental (step) analysis, it's possible to know opportunities and threats to the whole system, in terms of politic-legal (institutional), economic-environmental, socio-cultural and technological variables. at the same time, through the internal analysis, it can be showed strength and weak points in terms of five analytical dimensions: production, communication, logistics, personal capabilities and coordination. to finish, through the productive system (chain) strategic planning method, it can be generated a strategic agenda, with public and private policies, for the sustainable growth of this important productive system in the brazilian and global economy.
Agronegocio y desarrollo sustentable
Fava Neves,Marcos; Thomé y Castro,Luciano;
Agroalimentaria , 2008,
Abstract: there is a big discussion, mainly in brazil, about the conflict between the agribusiness and small-family agriculture. at the same time sustainability is considered for the development of agribusiness in all the areas. the article has as main objective to discuss a method for the development of viable projects that attract investments but that take in to account economic, social and environmental sustainability. first of all, this article shows the importance of an oriented market approach for an agribusiness project. traditionally these projects were more oriented to production. then, the article suggests four fundamental dimensions to be incorporated in the feasibility analysis of agribusiness projects: the first is the technical, financial and economic feasibility. the second is the organization feasibility, that is, the capacity of actors to coordinate transactions in an efficient way. the third is related to the competitiveness of the agri-food system, and finally, the fourth is the environmental sustainability. the article presents emblematic cases that reflect the real experiences of those models.
Uma contribui??o empírica para gera??o de métodos de planejamento e gest?o
Neves, Marcos Fava;Conejero, Marco Antonio;
Revista de Administra??o (S?o Paulo) , 2012, DOI: 10.5700/rausp1068
Abstract: in the field of management knowledge, it is no simple task to find a discussion on how to systematize an academic research study for the creation of management methods (frameworks). how to plan an exploratory, qualitative and interdisciplinary research study for the generation of planning and management methods is the focus of this paper. desk research, documental analysis, grounded theory, and case studies are the methods that might be employed by most studies that produce sequences of planning and managerial steps, despite the importance of many other qualitative research methods. the empirical contribution of this work starts with the presentation of different planning and management methods, recently approved in academic journals and conferences, and built under a common method (process) of thought. this is followed not only by a discussion of how to structure scientific research for the generation of planning and management methods, but also by a presentation of the process for publication (and recognition) of this line of research.
Custos dos fluxos de marketing: casos de empresas utilizando uma ferramenta de análise da captura de valor nos canais de distribui o.
Matheus Alberto Consoli,Marcos Fava Neves
Revista de Administra??o Mackenzie , 2007,
Abstract: Canais de distribui o s o conjuntos de organiza es interdependentes envolvidas no processo de disponibilizar um produto ou servi o para uso ou consumo, onde desempenham fluxos de marketing como armazenagem, promo o, servi o, negocia o, financiamento, risco, informa o, pedido e pagamento. Os participantes do canal, produtores, intermediários e consumidores, arcam com custos ao desempenhar esses fluxos. O objetivo deste artigo é demonstrar a utiliza o de uma ferramenta de análise da captura de valor nos canais de distribui o, com base nos fluxos de marketing. Tal ferramenta foi desenvolvida com base em levantamento bibliográfico e estudo de alguns modelos, teorias e sistemas que consideram a execu o dos fluxos de marketing e agrega o de valor, fator determinante do nível de servi os do canal. Essa ferramenta contempla as seguintes etapas: 1. pondera o e pontua o dos fluxos de marketing para o canal e a divis o das atividades entre os membros do canal; 2. levantamento de informa es de custos e margens brutas dos membros de canal, para compara o da participa o real nos lucros do canal com a participa o normativa; e 3. análise dos resultados e das implica es para gest o e planejamento dos canais de distribui o. Realizaram-se os estudos de caso em duas empresas, uma no segmento alimenta o animal e outra no mercado de bens de consumo alimentares, com foco nos canais estruturados para atendimento a varejistas. Verificaram-se algumas vantagens e limita es da ferramenta de análise. Desse modo, apresenta-se como resultado um sistema de análise e avalia o de canais que pode ser utilizado por qualquer empresa que utiliza canais convencionais de distribui o, levando-se em considera o a necessidade de ajuste ou adapta o às especificidades da empresa ou do setor.
Green marketing & international networks: the Orsa Florestal case Marketing ambiental e redes internacionais: o caso Orsa Florestal
Marco Antonio Conejero,Marcos Fava Neves
Revista Ibero-Americana de Estratégia , 2007, DOI: 10.5585/riae.v5i1.98
Abstract: The certification of products and processes is a requirement from the U.S. and the European wood buyers. In order to attend this external market, Brazil has followed this tendency. A certification attests that the product is ecologically correct, that is, it comes from a well-managed forest, it’s socially fair and economically viable, besides complying all the sectorial valid laws. However, the green company is only capable to offer differentiated products for its consumers because it maintains entrepreneuring relationships for production and distribution of the articles with the required specifications. Thus, the companies are more and more related to one another and are also interdependent, constituting the so-called “networks”. In this sense, the present work tried to verify if the concept of networks could be applicable to understand the business model of Orsa Florestal company, through a study of case. As a conclusion, it was verified that the company is part of a productive chain, not of a network, adapting itself to the rules and the established standards required to this business. A certifica o de produtos e processos é uma exigência dos compradores de madeira nos Estados Unidos e nos países europeus. Para atender ao mercado externo, o Brasil vem acompanhando essa tendência. A certifica o atesta que o produto é ecologicamente correto, ou seja, vem de uma floresta bem manejada, é socialmente justo e economicamente viável, além de cumprir todas as leis vigentes no setor. Entretanto, a empresa “verde” só consegue oferecer produtos diferenciados seus consumidores em raz o de manter relacionamentos empresariais para produ o e distribui o dos artigos nas especifica es requeridas. Conseqüentemente, as empresas se relacionam cada vez mais e s o interdependentes, formando as chamadas “redes”. Este trabalho procurou verificar se o conceito de redes é aplicável à empresa Orsa Florestal, por meio de um estudo de caso. Como conclus o, constatou-se que ela faz parte de uma cadeia produtiva, e n o de uma rede, adaptando-se às regras e aos padr es exigidos pelo negócio.
Gest?o de compra de produtos hortícolas por varejistas: análise de estratégias empresariais
Peli??o, Thiago Zanon;Neves, Marcos Fava;Martinelli, Dante Pinheiro;
Gest?o & Produ??o , 1999, DOI: 10.1590/S0104-530X1999000300008
Abstract: this research analyses three case studies of transactions between horticultural producers and retailers in their supply management process of horticultural products. the first transaction studied is what can be called an strategic alliance where both retailers and producers depend highly on each other, with several advantages for both, mainly related to transaction cost reducing and chain coordination. the second is a case where the retailer is the coordinator of the transaction, using mostly the price mechanism to buy horticultural products, and the third is a case where a company of producers coordinate the transaction. these three cases are discussed under the model of gattorna & walters (1996) for strategic alliances.
Impacts of a liberalization in the USA market for Frozen Concentrated Orange Juice: why Florida's producers are so afraid?
Fracalanza, Paulo Sérgio;Ferreira, Adriana Nunes;Neves, Marcos Fava;
Revista de Economia e Sociologia Rural , 2007, DOI: 10.1590/S0103-20032007000400003
Abstract: this study aims at examining the resource allocation and welfare implications of the reduction of barriers in the united states market for frozen concentrated orange juice (fcoj) imported from brazil. the present paper is organized as follows: section 2 presents an overview of the main features of the market and current trade regime for orange juice, as well as the possible impacts of liberalization within ftaa and with the european union; section 3 describes the partial equilibrium model of imperfect substitute goods used to estimate the impact of trade liberalization in the united states, on prices and quantities and on welfare; in section 4 two possible scenarios for liberalization are designed using the large country model. the last section summarizes the main conclusions.
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