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Search Results: 1 - 10 of 427033 matches for " M Ba?os González "
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Analysis of the campaign videos posted by the Third Sector on YouTube
I Arroyo Almaraz,M Baos González,C Van-Wyck
Revista Latina de Comunicación Social , 2013, DOI: 10.4185/rlcs-2013-980en
Abstract: Introduction. Web 2.0 social networks have become one of the tools most widely used by the third sector organisations. This research article examines the formal aspects, content and significance of the videos posted by these organisations on YouTube. Methods. The study is based on the quantitative content analysis of 370 videos of this type, with the objective of identifying the main characteristics. Results. The results indicate that this type of videos are characterised by low levels of creativity, the incorporation of a great amount of very clear information, the predominance of explicit content and the use of very similar formats. Conclusions. Based on the research results, it was concluded that these organisations produce campaign videos with predictable messages that rely on homogeneous structures that can be easily classified in two types: predominantly informative and predominantly persuasive.
Análisis de los mensajes audiovisuales del Tercer Sector en YouTube
I Arroyo Almaraz,M Baos González,C Van-Wyck
Revista Latina de Comunicación Social , 2013, DOI: 10.4185/rlcs-2013-980
Abstract: Introducción. Las redes de la web 2.0 se han convertido en uno de los medios más utilizados por las organizaciones del Tercer Sector. En esta investigación se analizan los aspectos formales, de contenido y de significación de los vídeos emitidos por estas organizaciones a través de YouTube. Metodología. Utilizando como herramienta metodológica el análisis cuantitativo de contenido, se lleva a cabo el estudio de 370 mensajes representativos de este tipo de comunicaciones, con el objetivo de definir los perfiles característicos de estos mensajes audiovisuales. Resultados. Se pone de manifiesto que los vídeos emitidos muestran bajos niveles de creatividad, incorporan mucha información transmitida de una forma clara, con predominio de contenidos explícitos y formatos muy similares. Conclusiones. A partir de los resultados obtenidos, concluimos que estas organizaciones generan una comunicación previsible que tiende a estructuras homogéneas y fácilmente identificables en dos perfiles: Perfil de carácter más informativo (PI) y Perfil de carácter más persuasivo (PP).
Morfina peridural en la operación cesárea Peridural morphine in cesarean section
Mabel Salgado Borges,Luís M Suárez González,Yoel Martínez Baos,Alina Acosta Menoya
Revista de Ciencias M??dicas de Pinar del R?-o , 2005,
Abstract: Los opioides son las drogas más eficaces y frecuentemente utilizadas para el alivio del dolor postoperatorio. Con el objetivo de evaluar la eficacia de la administración de morfina peridural como método analgésico en las pacientes cesáreadas, realizamos el siguiente ensayo clínico prospectivo y aleatorio a 200 pacientes con condiciones físicas ASA I y II distribuidos en cuatro grupos de 50 cada uno, en el Hospital Universitario "Abel Santamaría Cuadrado" de Pinar del Río en el período comprendido de enero del 2001 y enero del 2004. A todas se les administró por vía peridural Lidocaína al 2 % según recomienda Morgan y Barash, al grupo I solo se le administró el anestésico local antes mencionado sin opiáceos; a los restantes grupos II, III y IV se le a adió 1 mg, 2mg y 3mg de morfina respectivamente. Posterior al procesamiento de los datos resultó haberse logrado una excelente analgesia en el 100% de las pacientes de los grupos III y IV. En el grupo IV se obtuvo la mayor incidencia de cambios hemodinámicos p<0.05 y de efectos indeseables en la madre p< 0.01, sin embargo no se encontró depresión neonatal en ninguno de los grupos. La dosis de analgesia sistémica o de rescate analgésico solo fueron necesarias en los grupos I y II, 55.6% y 44.4% respectivamente. El método utilizado en el grupo III fue el de mejores resultados al brindar una excelente analgesia con mínimos cambios hemodinámicos y efectos indeseados. Opioids are the most effective and frequently used drugs to relieve postoperative pain. In order to evaluate the effectiveness of administration of peridural morphine as an analgesic method in patients undergong cesarean section, the following prospective and ramdomized clinical trial was carried out with 200 patients with physical conditions ASA I y II distributed in four groups of 50 each, at Abel Santamaria Cuadrado Provincial Clicnical Teaching Hospital in Pinar del Rio from January, 2001 to January, 2004. All patients were given 2 % Lidocaine peridurally, according to recommendations by Morgan and Barash. Group I was only given the above mentioned local anesthesic without opiates. The other groups, II, III and IV were given the same anesthesic but with an addition of 1 mg, 2 mg, 3 mg morphine, respectively. After processing data an excellent analgesia was achieved in 100 % patients in groups III and IV. Group IV showed the highest incidence of hemodynamic changes (p < 0.05) and undesirable effects in mothers (p < 0.01); however, neonatal depression was not found in any groups. Doses of systemic analgesia or analgesic recovery were only necessa
El marketing glocal en Espa a de las empresas que operan a nivel internacional
Miguel Baos González
Revista Latina de Comunicación Social , 2013,
Abstract: Artículo rese ado:Isidoro Arroyo-Almaraz y Clifford Van-Wyk (2011): "Marketing Multicultural en Espa a, primer país europeo en nuevos inmigrantes", en Revista Latina de Comunicación Social, 66. La Laguna (Tenerife): Universidad de La Laguna, páginas 482 a 504, recuperado el 2 de enero de 2013 de http://www.revistalatinacs.org/11/art/942_URJC/21_Arroyo.htmlDOI: 10.4185/RLCS-66-2011-942-482-504 / CrossRef link
El humor como factor de creatividad en la publicidad televisiva / The humor as a creativity factor in tv advertising
Miguel Baos González
Comunicación y Hombre , 2009,
Abstract: El objetivo de esta investigación es comprobar si el humor es una variable realmente importante de la creatividad publicitaria en el medio televisión. Y para comprobarlo se dise a un experimento en elque se compara el humor con otras fórmulas frecuentemente utilizadas en publicidad. La creatividad de los mensajes publicitarios realizados específicamente para el experimento, es evaluada por un grupo de expertos que valoran una serie de factores característicos de la creatividad general, junto a otros específicos de la actividad publicitaria fundamentales para la creatividad en el ámbito de la comunicación comercial.The purpose of this research is to investigate whether the humor is a sufficiently important aspect of the advertising creativity in TV media. An experiment, where humor is compared with other methods recently used, has been designed to prove it. Creativity of the advertising messages specifically produced for the experiment is evaluated by a group of experts, who take into consideration a series of factors that are characteristic of general creativity and others that are fundamental for creativity focused on commercial communication
Morfina peridural en la operación cesárea
Salgado Borges,Mabel; Suárez González,Luís M; Martínez Baos,Yoel; Acosta Menoya,Alina; García Rodríguez,Ariadna;
Revista de Ciencias M??dicas de Pinar del R?-o , 2005,
Abstract: opioids are the most effective and frequently used drugs to relieve postoperative pain. in order to evaluate the effectiveness of administration of peridural morphine as an analgesic method in patients undergong cesarean section, the following prospective and ramdomized clinical trial was carried out with 200 patients with physical conditions asa i y ii distributed in four groups of 50 each, at abel santamaria cuadrado provincial clicnical teaching hospital in pinar del rio from january, 2001 to january, 2004. all patients were given 2 % lidocaine peridurally, according to recommendations by morgan and barash. group i was only given the above mentioned local anesthesic without opiates. the other groups, ii, iii and iv were given the same anesthesic but with an addition of 1 mg, 2 mg, 3 mg morphine, respectively. after processing data an excellent analgesia was achieved in 100 % patients in groups iii and iv. group iv showed the highest incidence of hemodynamic changes (p < 0.05) and undesirable effects in mothers (p < 0.01); however, neonatal depression was not found in any groups. doses of systemic analgesia or analgesic recovery were only necessary in groups i and ii, 56.6 % and 44.4 %, respectively. the method used in group iii showed best results providing for an excellent analgesia with minimal hemodynamic changes and undesirable effects.
Accidentes urológicos en gineco-obstetricia. Pinar del Río. 2001-2004
Hernández Campo,Pedro Ricardo; Ferreiro Valdés,Tadeo Miguel; Acosta Fuentes,Alfonso; Baos Hernández,Ihosvany; Márquez González,Yaumara;
Revista de Ciencias M??dicas de Pinar del R?-o , 2005,
Abstract: the gynecological surgery is the most frequent cause of urologic insults in the united status and in many other developed countries in the world and the bladder is the most common site of insults in the urinary tract during gynecological surgical procedure. during the procedure several surgical insults take place which will further become urologic pathologies whose solution is only posible through surgery. a longitudinal and retrospective study was carried out, from january 2001 to december 2004, with all the patients being assisted by the general urologic department at abel santamaría cuadrado university hospital in pinar del río province. these patients had urologic pathologies because of gyneco-obstetric surgical procedures. results were shown in tables and these tables were applied chi-square test. the main results included vesico-vaginal fistulas as the chief pathological insults in vaginal and abdominal hysterectomies. the location of the fistulas were at post trigonal level, most of them were restored through abdominal fistulectomy with very rare post-surgical uneventful experiences.
Patrones clínicos en neumonías comunitarias con documentación y sin documentación microbiológica: Estudio prospectivo y comparativo 1991-1997
Sánchez González,M. E.; Gómez Gómez,J.; Gómez Vargas,J.; Mu?oz Gimeno,L.; Baos,V.; Simarro,E.; Ruiz Gómez,J.; Canteras,M.; Valdés,M.;
Anales de Medicina Interna , 2004, DOI: 10.4321/S0212-71992004000400003
Abstract: introduction: the diagnostic of the pneumonia is the problems more important for its adequate treatment and best evolution. objectives: to study in a prospective way the patron clinic de la nac compared the documented with the not documented in a microbiological way. patients y methods: we have studied patients with nac hospitalized in the huva between january of 1991 and may of 1997. the diagnostical criterion of pneumonia and of the hospitable ingress were the classics accepted for this infections, was doing in all cases diagnostical studies not invasive. it was analyzed the clinical patron of the nac microbiologically documented compare to with the not documented. in the same way, the documented was divided in typical and not typical according to the microorganisms aisled. besides was realized an statistic study using tables of contingency and test fisher. results: it was studied 409 patients with nac, from which 161 (39.6%) had microbiological documentation, it was found 119 micro organism typical and 42 atypical. on the one hand, the female sex, epoc, fever, tos and purulence esputum and hyperglucaemia, were associated significantly with the documented nac. the presence of cardiopatía, seriously initial clinical situation, gastrointestinal disorders and previous infections and use of antibiotics, were associated with not documented. the age more than 65 years, presence of comorbility , purulence sputum, pleural pain, toghether with vsg>50 and lobar infiltrate , were associated significantly to typical pneumonia, while tabáquical habit and extrapulmonary sintoms (artromialgias) were with the atypical. conclusions: the knowledge of the clinical patrons of the nac are great impact in the diagnostic and treatment antibiotic adecuate.
Apoyo nutricional perioperatorio en pacientes con neoplasia colorrectal
Gómez Sánchez,M.a B.; García-Talavera Espín,N. V.; Sánchez álvarez,C.; Zome?o Ros,A. I.; Nicolás Hernández,M.; Gómez Ramos,M.a J.; Parra Baos,P.; González Valverde,F. M.;
Nutrición Hospitalaria , 2010,
Abstract: objectives: malnutrition is clearly associated with increased morbidity and mortality after elective abdominal surgery. the purpose of this study was to compare perioperative nutritional support with traditional postoperative dietary management, evaluating its efficacy to reduce surgical complications, stances and mortality significantly in patients undergoing major colorectal procedures. method: a prospective, randomized trial was done among a sample of neoplasic patients undergoing intestinal resective surgery during a period of near 3 years. a perioperative immune-enhancing formula was randomly assigned to a group of patients who presented malnourished preoperatively (ds) while well-nourished and the rest of malnourished patients (dns) received conventional postoperative intravenous fluids until the reintroduction of normal diet. the variables studied were: age, sex, tumor stage and length of hospital stay. nutritional status at admission and discharge, mortality, outcome from surgery and gastrointestinal side effects (tolerability, diarrhoea, vomits or distension) were also collected. statistical analyses were performed with the with the chi(2), anova and the turkey post-hoc tests, with a significance of 95%. results: sample conformed by 82 patients. the 3 groups were comparable for all baseline and surgical characteristics. significant differences were observed in the incidence of gastrointestinal complications, length of hospital stay (ds: 13.15±5.26; dns: 19.34±9.6; p=0,001) and mortality (ds: 13.8%, dns:30%, p=0,004). conclusions: significant benefit from perioperative nutritional support has been demonstrated in severely malnourished patients undergoing major surgery. a statistically significant decrease in the incidence of postoperative gastrointestinal symptoms, a reduction in the length of hospital stay and less morbidity and mortality occurred on the group that received perioperative nutrition.
Evaluación de la terapia nutricional perioperatoria en pacientes con neoplasia del tracto gastrointestinal superior
Gómez Sánchez,MaB.; García Talavera Espín,N. V.; Monedero Saiz,T.; Sánchez álvarez,C.; Zome?o Ros,A. I.; Nicolás Hernández,M.; Gómez Ramos,M.a J.; Parra Baos,P.; González Valverde,F. M.;
Nutrición Hospitalaria , 2011,
Abstract: objectives: cancer is usually associated to an important level of desnutrition together with a postoperative morbidity and mortality increase. the purpose of this study was evaluating its efficacy perioperative nutritional support to reduce surgical complications, stances and mortality significantly in patients undergoing higher digestive tract procedures. method: a prospective, randomized trial was done among a sample of neoplasic patients undergoing higher intestinal tract resective surgery during a period of 4 years. after a nutritional assessment, a perioperative immune-enhancing formula was randomly assigned to a group of patients who presented malnourished preoperatively (ds) while well-nourished and the rest of malnourished patients (dns) received pre-surgical dietetic guidance and intravenous fluids after surgery until the reintroduction of normal diet. the variables studied were: age, sex, tumor stage and length of hospital stay. nutritional status at admission and discharge, mortality, outcome from surgery and gastrointestinal side effects (tolerability, diarrhoea, vomits or distension) were also collected. statistical analyses were performed with the with the chi(2) for qualitative variables, anova and the turkey post-hoc tests for the quantitative ones, with a significance of 95%. results: sample conformed by 50 patients in 3 groups that were compared for all baseline and surgical characteristics. significant differences were observed in the incidence of gastrointestinal and infectius complications with better progress in ds group. it was obtained a reduction in the length of hospital stay in 12.29 days in ds group in contrast to dns group (p = 0,224). conclusions: significant benefit from perioperative nutritional support has been demonstrated in severely malnourished patients undergoing major surgery. a statistically significant decrease in the incidence of postoperative gastrointestinal symptoms, a reduction in the length of hospital stay and less mor
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