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Search Results: 1 - 10 of 5165 matches for " Karen Perrotta "
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Um modelo de retorno sobre investimento em a??es promocionais n?o monetárias
Prado,Guilherme de Almeida; Prado,Karen Perrotta;
Revista Portuguesa e Brasileira de Gest?o , 2009,
Abstract: sales promotion has been growing in importance in the marketing mix. also, measuring return on marketing investment is becoming more relevant. furthermore, sales promotion academic studies found in the literature are concentrated in monetary promotions (deals, coupons, rebates) and there are few studies in non-monetary promotions. the objective of this paper is to develop a model of evaluating the return on investment on non-monetary promotions that could be easily implemented. so, a literature research was carried out, especially in sales promotion and return on marketing investment. afterwards, a conceptual model of return on investment on non-monetary promotions was developed, which allows to obtain the financial return on a promotional activity and to verify improvements in brand perception. despite the conceptual model, it is detailed the way the model must be implemented and two practical tests were conducted to verify its limitations and failures.
Um modelo de retorno sobre investimento em a es promocionais n o monetárias Un modelo de retorno sobre la inversión en acciones promociónales no monetarias A model of evaluating the return on investment on non-monetary promotions
Guilherme de Almeida Prado,Karen Perrotta Prado
Revista Portuguesa e Brasileira de Gest?o , 2009,
Abstract: A área de promo o de vendas tem crescido significativamente em importancia dentro do mix de marketing. Concomitantemente, mensurar o retorno sobre investimento na área de marketing tem-se mostrado cada vez mais relevante. Paralelo a isso, a literatura tem concentrado os estudos em a es promocionais monetárias (descontos, cupons, rebates). O objetivo deste artigo é desenvolver um modelo de retorno sobre investimento em a es promocionais n o monetárias de aplica o prática. Para tal, fez-se um levantamento da literatura, em especial sobre promo o de vendas e retorno sobre investimento em marketing. A partir daí foi desenvolvido um modelo conceitual de retorno sobre investimento em promo es n o monetárias que permite calcular o retorno financeiro de a es, bem como verificar impactos na marca. Além do conceito do modelo, é detalhada a forma de operacionaliza o do mesmo, bem como s o feitas duas aplica es práticas do modelo para torná-lo mais compreensível e testar eventuais falhas e limita es. El área de promoción de ventas ha crecido significativamente en importancia dentro del mix marketing. Al mismo tiempo, medir el retorno de la inversión en marketing se ha convertido en cada vez más relevante. Paralelamente a esto, la literatura se ha centrado en los estudios en acciones promociónales monetarias (descuentos, cupones). El objetivo este trabajo es desarrollar un modelo de retorno sobre la inversión en acciones de promociones no monetarias y que tengan una aplicación práctica. Con este fin, se ha hecho un estudio de la literatura, sobre todo en las promociones de ventas y de retorno de la inversión de marketing. A partir de ahí se ha desarrollado un modelo conceptual del retorno sobre la inversión en promociones no monetarias que permite calcular el rendimiento financiero de las acciones así como verificar el impacto en la marca. Además del concepto del modelo, se detallan cómo poner en práctica la misma, y son desarrolladas dos aplicaciones prácticas de modelo, para hacerlo más comprensible y probar cualquier fallo y limitaciones. Sales promotion has been growing in importance in the marketing mix. Also, measuring return on marketing investment is becoming more relevant. Furthermore, sales promotion academic studies found in the literature are concentrated in monetary promotions (deals, coupons, rebates) and there are few studies in non-monetary promotions. The objective of this paper is to develop a model of evaluating the return on investment on non-monetary promotions that could be easily implemented. So, a literature research was carried out
INFRAESTRUTURA LOGíSTICA SOB O PRISMA DA EXPORTA O DE ETANOL BRASILEIRO
José Petraglia,Sergio Gozzi,Luciano Augusto Toledo,Karen Perrotta
Gest?o & Regionalidade , 2009,
Abstract: O presente artigo analisa a importancia da logística integrada e seu processo de evolu o, visando à obten o da vantagem competitiva no atendimento da crescente demanda de exporta o de etanol. As exporta es de etanol têm aumentado devido aos apelos ambientais internacionais e à assinatura do Protocolo de Kyoto. Num ambiente de complexidade e incertezas em que vivem as empresas contemporaneas, as quest es ambientais têm obtido aten o global. Há consciência da importancia de se reduzirem as emiss es de poluentes na atmosfera, e uma das formas de redu o é a adi o de etanol na gasolina. O Brasil é um dos maiores produtores de etanol de alta qualidade do mundo. O produto brasileiro é forte concorrente para atender ao mercado global, e a logística integrada tem impacto significativo na obten o da vantagem competitiva. Assim, o artigo procura aprofundar a fundamenta o teórica, associada a pesquisas em empresas da cadeiade suprimentos do setor sucroalcooleiro da regi o centro-sul brasileira. O modelo analítico do estudo é baseado em pesquisas bibliográficas e descritivas de campo, e faz uso do método do estudo de caso. Assim, embora o processo logístico esteja evoluindo, mais investimentos em infraestrutura s o necessários para se obter vantagem competitiva.
O plano de marketing: Um estudo discursivo
Toledo,Luciano Augusto; Prado,Karen Perrotta Lopes de Almeida; Petraglia,José;
Comportamento Organizacional e Gest?o , 2007,
Abstract: the paper has as intention to contribute with the quarrel on the relevance of the marketing planning in the context of the activities of marketing. the paper was structuralized under the assay modality, and is composed in a revision of the theoretical referential, by means of a critical conceptual analysis of some pertinent aspects to the subject. the subject is dealt by under a perspective to a hierarchic system decisions, setting in prominence the marketing as a function of the exchange and the marketing function in the aiming of the strategically management. it is studied, still, the importance of the marketing plan and main mistakes. the paper concludes that the marketing plan is not a solution for all the problems of a company. however, it assists in the anticipation of the desired future states, directing the way to be trod. he is on everything, an instrument, and integrator of the enterprise strategies, in competitive scenes characterized by increasing complexity, volatileness and uncertainty.
Mapa perceptual de marcas próprias: uma investiga o das principais marcas de grandes redes supermercadistas no Brasil Private label perceptual maps: an investigation of important brands in large brazilian supermarket chains
Geraldo Luciano Toledo,Janaina de Moura Engracia Giraldi,Karen Perrotta Lopes de Almeida Prado
Rege : Revista de Gest?o , 2007,
Abstract: No atual ambiente competitivo, um dos principais desafios das grandes organiza es varejistas e atacadistas é criar diferenciais competitivos por meio de marcas próprias que lhes permitam uma proposta de posicionamento ímpar, destacando-as dos concorrentes. Nesse contexto, o presente artigo tem por objetivo investigar como os consumidores percebem o posicionamento de marcas próprias. A pesquisa empírica que complementa o trabalho está voltada para a percep o de uma amostra de clientes sobre o posicionamento de marcas próprias, envolvendo importantes cadeias de lojas varejistas do Estado de S o Paulo, algumas delas operando nacionalmente. Para a análise dos dados, foi aplicada a técnica MDS, visando a constru o de um mapa perceptual. Verificou-se que as marcas objeto da pesquisa empírica ocupam espa os, ou representam conceitos próprios, nas mentes dos consumidores, os quais foram interpretados em um mapa com duas dimens es: qualidade e variedade em um eixo e pre o em outro. A major challenge now faced by large wholesalers and retailers is to create competitive advantages. Private brand labels can be useful for a unique positioning proposition that distinguishes these enterprises from competitors. Empirical research investigated consumer perception of the positioning of private labels in important retail chains operating in Sao Paulo state and to some extent throughout Brazil. The MDS technique was used for data analysis to create a perceptual map. Brands were found to occupy positions or correspond to concepts in the mind of consumers. These were interpreted on a map with quality and variety on one axis and price on the other.
Allacciare i fili spezzati: analisi di tre autobiografie di persone divenute disabili
Rosalba Perrotta
m@gm@ , 2011,
Abstract: Leggere autobiografie consente di conoscere esperienze e momenti della vita che restano ignoti a chi non li ha vissuti. Le autobiografie ci svelano un mondo e, nello stesso tempo, ci introducono in esso. Illustrano e spiegano senza illustrare e senza spiegare. Catturano il lettore nella narrazione e, rendendolo protagonista di quello che accade, gli fanno provare le emozioni di chi racconta e gli mostrano la realtà attraverso i suoi occhi. La corrente sociologica dell’Interazionismo simbolico, un approccio che dà particolare rilievo ai significati attribuiti dagli uomini agli oggetti di cui hanno esperienza, considera le storie di vita uno strumento di indagine prezioso. Il racconto di un tratto della vita, o della vita in genere, consente di raggiungere una conoscenza della realtà soggettiva di chi narra molto superiore rispetto a quella ottenuta attraverso questionari o interviste strutturate.
Kindleberger e le leggi dello sviluppo. Un commento alle “lezioni Mattioli” (1989)
COSIMO PERROTTA
Moneta e Credito , 2010,
Abstract: The article is part of the special issue of the journal on Charles P. Kindleberger (CPK). By reviewing CPK s works the authors investigates the analytical content of Kindleberger's historical contributions. In particular, Kindleberger s reformulation and development of Engel's law is analyzed, with attention to its consequences for the theory of economic development. The articles uses the mentioned law to discuss CPK s opinions on international trade, globalization, technical development. Next, the issues of financial speculation and the law of Gresham-Kindleberger are analyzed, jointly with the issues of underdevelopment and capital movements
O ensino médico e a crise nos hospitais universitários Medical education and university hospital's breakdown
Umberto Perrotta
Revista do Colégio Brasileiro de Cirurgi?es , 2008, DOI: 10.1590/s0100-69912008000300001
Abstract:
A project for the education psychomotor for developmental age
FRANCESCO PERROTTA
Journal of Physical Education and Sport , 2011,
Abstract: The school, after the family, is found to be the first educational agency to accommodate the children indevelopmental age. .The main purpose is the full and harmonious development of personality of the children fortheir overall education. We chose to implement a project on the body, because we believe that the body is theprivileged tool to explore, learn and interact with the environment, and other items. The body is an expression ofpersonality and is a condition relational, communicative, expressive and operational. Each child's experience(both cognitive, sensory, emotional) through the experience of the body, so you should appreciate every situationthat will see the protagonist and create contexts in which to build significant and diverse paths.It 'important to establish a positive environment stimulating and emotionally, the availability of structuredmaterials and not allowing the trial, allowing time to live in that context, depending on how you feel and at yourown pace. Each child builds their self-image of their body image: the self that matches his body graduallyexplore and learn through the lived body. "Then come to the perceptual discrimination and mental representationof the body in motion and in static position. Piaget says, "arises the question of whether teaching patterns andstructures or present to the child in situations where he is active and can be learned alone. The aim of educationis to increase the chances of the child to invent and discover
DISABILITY OF 'STUDENT IN SCHOOL AGE
PERROTTA Francesco
Citius Altius Fortius , 2010,
Abstract: Schools should play a significant role in spreading the message understanding and acceptance of disability rights, helping to dispel fears, myths and prejudices, supporting the efforts of the whole community.Should develop and disseminate educational resources to support students to develop an awareness individual's disability or that of others, helping them to consider in a positive diversity. It is necessary to achieve the goal of 'education for all in compliance the principles of full participation and equality. Education has a roleinstrumental in building from future for all, both for the individual, both for the person as members of society and the world of work. The education system must therefore be the central place that will ensure personal development and social inclusion, that allows children and young people to be as independent as possible. Theeducation system is the first step toward a society of 'integration. [the Declaration of Madrid, Non-discrimination as affirmative action equal social integration, Madrid, 2002]
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