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Search Results: 1 - 10 of 12807 matches for " Huili YAO "
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Design of Evaluation Index System of Brand Space Expansion Capacity Based on the Brand DNA
Bo ZHANG,Huili YAO
International Business and Management , 2011, DOI: 10.3968/j.ibm.1923842820110301.075
Abstract: The combination of ecology and brand management promotes the development of brand ecological management effectively. This study, from the perspective of biology DNA, analogy describes Brand DNA and builds the model of Brand DNA elements. Then, establish evaluation index of the brand space expansion capacity systematically from brand foundation developing capacity, brand operation management capacity, brand market control capacity, brand sustainable developing capacity and brand relationship management capacity, etc. It is aimed at providing decision-making basis for enterprise to execute brand space expansion strategy scientificly. Key words: Brand DNA; Brand space expansion; Evaluation index system
The Analysis of Influencing Factors and Promotion Strategy for the Use of Mobile Banking
Huili YAO,Chunfang ZHONG
Canadian Social Science , 2011,
Abstract: The main factors that influence the mobile banking’ s promotion are specifically analyzed based on the three-factor theory, namely the external environmental factors, internal factors of consumers and marketing factors. It can come to a conclusion that culture, perception of risk, marketing factors are the three main factors that affect mobile banking’ s marketing. Then the effective countermeasures are put forward as well in the paper. Key words: Mobile banking; Consumer behaviour; Marketing Résumé: Les facteurs de canalisation qui influencent la promotion d'opérations bancaires mobile sont spécifiquement analysés basés sur la théorie de trois-facteur, à savoir les facteurs environnementaux externes, facteurs internes des consommateurs et facteurs de vente. Elle peut arriver à une conclusion que la culture, perception de risque, lan ant des facteurs sur le marché sont les trois facteurs principaux qui affectent la gestion bancaire mobile. Alors les contre-mesures efficaces sont aussi bien proposés dans le papier. Mots clés: Opérations bancaires mobiles; Comportement du consommateur; Commercialisation
The Construction and Analysis of Cause Model for the Personal Qualities of Women Entrepreneurs
Huili YAO,Wanhua SHEN
Canadian Social Science , 2011, DOI: 10.3968/j.css.1923669720110704.215
Abstract: In this paper, we use a large number of cases to understand the growing process of women entrepreneurs. We use social learning theory and the entrepreneurial human capital theory and other related researches to explore the forming causes of women entrepreneurs’ personal qualities. Then we build a conceptual model to explain the causes of qualities. Finally, we analyze deeply of the factors of women entrepreneurs’ personal qualities from two aspects of home networking and human capital accumulation. The findings provide the role of inspiration and reference to form and improve the qualities of women entrepreneurs. Key words: Women entrepreneurs; Qualities cause model; Home networking; Human capital accumulation Résumé: Dans ce papier, nous utilisons un grand nombre de cas pour comprendre le processus croissant de femmes entrepreneurs. Nous utilisons la théorie sociale d'apprentissage et de la théorie du capital humain et entrepreneurial d'autres recherches connexes afin d'étudier les causes formant des qualités des femmes entrepreneurs personnelles. Puis nous construisons un modèle conceptuel pour expliquer les causes de qualités. Enfin, nous analysons profondément les facteurs de qualités des femmes entrepreneurs personnelle à partir de deux aspects 1 de la mise en réseau domestique et de l'accumulation du capital humain. Les résultats fournissent le r le d'inspiration et de référence pour former et améliorer les qualités des femmes entrepreneurs. Mots-clés: Les femmes entrepreneures; Modèle des causes de qualités; Le réseautage à domicile; Accumulation de capital humain
Empirical Research and Model Building about Customer Satisfaction Index on Postgraduate Education Service Quality
Huili YAO,Jing YU
Canadian Social Science , 2012, DOI: 10.3968/2338
Abstract: In this paper, we build a customer satisfaction indexmodel about postgraduate education service quality by usingStructural Equation Modeling method, and proposesimprovement measure from microscopic viewpoint. Keywords: Postgraduate Education; CustomerSatisfaction Degree; Structural Equation Modeling Résumé Dans cet article, nous construisons un modèle d’indice desatisfaction des clients sur la qualité de l’éducation postuniversitairede service en utilisant la méthode structuralemodélisation par équation, et propose mesure visant àaméliorer du point de vue microscopique. Mots-clés: Formation postdoctorale; Degré desatisfaction des clients; Modélisation par Les structuresd’équations
Influencing Factors Analysis of Co-Branding Fit Degree Based on Niche Trend Theory
Huili YAO,Xin WANG,Juan CHU
International Business and Management , 2012, DOI: 10.3968/j.ibm.1923842820120502.1035
Abstract: On the basis of related research results, the paper defines Co-Branding Fit Degree as the consistent degree in brand image, target market and market position among partner brands. According to Niche Trend Theory, three dimensions of Co-Branding Fit Degree, i.e. brand image, target market and market position, each one can be seen as a comprehensiveness of state and potential. So the paper analyzes the influencing factors of brand image, target market and market position from “state” and “potential” based on Niche Trend Theory, establishes relationship model of Co-Branding Fit Degree’s influencing factors and does a detailed analysis of influencing factors. These studies can provide reference to the enterprises which implement co-branding strategy. They can help enterprises to understand the connotation and influencing factors of Co-Branding Fit Degree. Enterprises may evaluate Co-Branding Fit Degree based on these factors. The research provides prerequisite for successful implementation of Co-Branding strategy. Key words: Co-Branding; Co-Branding Fit Degree; Niche Trend Theory; Influencing factors; Brand partnership
The Influencing Factors Model and Scale Designing of RMB Financing Products’ Marketing Segmentation from the Perspective of Niche
Huili YAO,Juan CHU,Xin WANG
Canadian Social Science , 2012, DOI: 10.3968/j.css.1923669720120805.7663
Abstract: First, there is an analysis on the present marketing segmentation of RMB financing products. Then, this paper explores whether the theory of niche has any application on the marketing segmentation of RMB financing products from the perspective of niche. Based on this, the influencing factors model of RMB financing products’ niche is given. After that, the niche selection criteria of RMB financing products’ marketing segmentation is given according to three aspects - needs of customers and behavior characteristics, innovation ability of RMB financing products and competitiveness of banks. At last, the scale of niche selection criteria of RMB financing products’ marketing segmentation is designed which is helpful to the special target market selection of RMB financing products and also provides reference for the exact orientation and dislocation competition of financing enterprises. Key words: Niche; RMB financing products; Market segmentation; Scale designing
Uniqueness for the martingale problem associated with pure jump processes of variable order
Huili Tang
Mathematics , 2007,
Abstract: Let $L$ be the operator defined on $C^2$ functions by $$L f(x)=\int[f(x+h)-f(x)-1_{(|h|\leq 1)}\nabla f(x)\cdot h]\frac{n(x,h)}{|h|^{d+\alpha(x)}}dh.$$ This is an operator of variable order and the corresponding process is of pure jump type. We consider the martingale problem associated with $L$. Sufficient conditions for existence and uniqueness are given. Transition density estimates for $\alpha$-stable processes are also obtained.
Detection and Validation of Circulating Endothelial Cells, a Blood-based Diagnostic Marker of Acute Myocardial Infarction
Chuanyin Li, Qing Wu, Bo Liu, Yuting Yao, Ying Chen, Huili Zhang, Changqiang Wang, Jiumei Cao, Shengfang Ge
PLOS ONE , 2013, DOI: 10.1371/journal.pone.0058478
Abstract: Background Circulating endothelial cells (CECs) are markers of vascular damage that have clinical relevance in many diseases, including acute myocardial infarction (AMI), and may be predictors of treatment responses. Herein, we investigated the diagnostic and prognostic value of CEC monitoring in AMI patients and a murine model. Methodology/Principal Findings CECs were defined as Hoechst 33342+/CD45?/CD31+/CD146+/CD133? in human blood samples and Hoechst 33342+/CD45?/CD31+/KDR+/CD117? in murine samples. To evaluate the validity and variability of our CEC detection system, peripheral blood samples of vascular endothelial growth factor-treated athymic nude mice and AMI patients were collected and subjected to intra-assay analysis. CEC detection by flow cytometry and real-time PCR were compared. Blood samples were obtained from 61 AMI patients, 45 healthy volunteers and 19 samples of the original AMI patients accepted one month treatment, via flow cytometry and expressed as a percentage of peripheral blood mononuclear cells. Results Our CEC detection method was validated and had limited variability. CEC concentrations were higher in AMI patients compared to healthy controls. One month post-treatment, CECs levels decreased significantly. Conclusions/Significance CEC levels may be useful as a diagnostic and prognostic biomarker in AMI patients.
The Optimal Control and MLE of Parameters of a Stochastic Single-Species System
Huili Xiang,Zhijun Liu
Discrete Dynamics in Nature and Society , 2012, DOI: 10.1155/2012/676871
Abstract: This paper investigates the optimal control and MLE (maximum likelihood estimation) for a single-species system subject to random perturbation. With the help of the techniques of stochastic analysis and mathematical statistics, sufficient conditions for the optimal control threshold value, the optimal control moment, and the maximum likelihood estimation of parameters are established, respectively. An example is presented to illustrate the feasibility of our theoretical results. 1. Introduction The Malthus model is usually expressed as where , stands for the density of species at moment, and is the intrinsic growth rate. As everyone knows, model (1.1) has epoch-making significance in mathematics and ecology and later, many deterministic mathematical models have been widely studied (see [1–5]). In fact, a population system is inevitably affected by the environmental noise in the real world. As a consequence, it is reasonable to study a corresponding stochastic model. Notice that some recent results, especially on optimal control, for the following stochastic model have been obtained (see [6–9]), where stands for the standard Brownian motion. However, for some pest populations, their generations are nonoverlapping (e.g., poplar and willow weevil, osier weevil and paranthrene tabaniformis) and the discrete models are more appropriate than the continuous ones. Compared with the continuous ones, the study on discrete mathematical models is more challenging. Inspired by [1–12], in this paper we will consider the following discrete model of system (1.2) where , , and any two of them are independent. stands for the noise intensity. We will focus on the optimal control threshold value, the optimal control moment, and the maximum likelihood estimation of parameters. To the best of our knowledge, no work has been done for system (1.3). The rest of this paper is organized as follows. In Section 2, some preliminaries are introduced. In Section 3, we give three results of this paper. As applications of our main results; an example is presented to illustrate the feasibility of our theoretical results in Section 4. 2. Preliminaries In this section, we summarize several definitions, assumptions, and lemmas which are useful for the later sections. Definition 2.1. Only when the quantity of pest population reaches one starts to control the pest population, and the real number is called to be a control threshold value. Definition 2.2. Until the th generation, the total quantity of pest population first reaches the control threshold value, then one says that is the first
Research into the Mental Lexicon Representation of Chinese English Learners Based on Spreading Activation Model
Huili WANG,Yan HOU
Studies in Literature and Language , 2011,
Abstract: Nowadays, the main idea regarding the organization of the lexicon is that words are stored in an organized intertwined semantic network. However, relatively little is known about the actual process that takes place during the course of activation production. Therefore, in order to gain a deeper understanding of the problems in question, this study conducted word association test to 150 sophomores in Dalian University of Technology (DUT) and tried to show the internal relations of mental lexicon in data by calculating the word frequency between certain words through a computer program which is written based on the actual calculating steps. And the innovation of this study is to show the abstract lexicon relation in data and illustrate the mental lexicon representation in three-dimensional figures by Netdraw software. Through the study we find: (1) The responses with higher frequency in the first few positions may not ensure themselves high association strength to the stimuli. And the current research also proves that activation of mental lexicon is not a “one stop” process but a linear forward one. (2) The data of association strength obtained from this study may help us convert the abstract lexicon relation into concrete statistical facts and establish representation of the mental lexicon network model. At last, the mechanism of Spreading Activation Model is illustrated and the implications for future English teaching are provided. Key Words: Mental lexicon; Word association test; Mental lexicon representation; Association strength
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