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Educadoras sanitárias e enfermeiras de saúde Pública: identidades profissionais em constru??o
Faria, Lina;
Cadernos Pagu , 2006, DOI: 10.1590/S0104-83332006000200008
Abstract: this is a study about s?o paulo's health educators and public health nurses in the first half of the 20th century. these were occupations designed for women, who faced difficult challenges trying to demarcate a territory of decision and action that did not result solely from the medical profession′s "benevolence" toward them. the tools of historical sociology contributed, both theoretically and methodologically, to an appraisal of the relationships between institutions, power, and professional identities. among the main conclusions, this article reveals the importance of the rising of a new professional field in health education and public health nursing. in addition, the work calls attention to the role played by the rockefeller foundation in opening up these new occupational tracks. the foundation′s officers payed close attention to the setting of working conditions for the young professionals, helping them with human, technical, and financial resources.
Realidade e consciência nacional: o sentido político do modernismo
Faria, Daniel;
História (S?o Paulo) , 2007, DOI: 10.1590/S0101-90742007000200019
Abstract: this article has as thematic starting point a remark on a recurrent subject in the culture history of the first republic: the supposed alienation of the intellectual elite. this image has had as counterpoint the concept of modernism, formulated by intellectuals as trist?o de athayde and rosário fusco, which was based on the idea of a conscience that emerged from national reality. the parallelism of this speech with arguments used to give revolutionary legitimacy to the 1930’s blow, however, discloses that the elaborated terms, at first sight aiming at a cultural project creation, were simultaneously an expression of political desires.
A Casa de Geraldo de Paula Souza: texto e imagem sobre um sanitarista paulista
Faria, Lina;
História, Ciências, Saúde-Manguinhos , 2005, DOI: 10.1590/S0104-59702005000300019
Abstract: the article looks at an important chapter in the institutionalization of 'applied science' in brazil. it is not a study of scientific suppositions or paradigms but of images from the history of the institutionalization of science in s?o paulo. it examines an institution that was strengthened over a number of decades, under a leadership that robert k. merton was to call 'catalyzing'. using invaluable iconographic material left by the sanitarian and physician geraldo horácio de paula souza, it was possible to reconstruct not only an important period in the professional life of this great sanitarian, who was at the helm of the institute of hygiene (embryo of the universidade de s?o paulo's present public health school), but also the early days of the creation of this s?o paulo institute.
As práticas do cuidar na oncologia: a experiência da fisioterapia em pacientes com cancer de mama
Faria, Lina;
História, Ciências, Saúde-Manguinhos , 2010, DOI: 10.1590/S0104-59702010000500005
Abstract: early oncology physical therapy has played a vital role in preventing and minimizing the side effects of treatment for breast cancer, a disease that strikes a large number of women. physical therapy reduces the risks of complications and can restore the kinetic and functional integrity of organs and systems. with this emphasis on means of prevention, oncology physical therapy has expanded the professional activities of physical therapists and added to their required skill set in recent years, thereby reinforcing the field's legitimate space within medicine. one of a physical therapist's main duties today is to prevent problems and promote good health, and this service should be offered during all phases of breast cancer, from diagnosis through treatment and palliative care.
Memory as acquaintance with the past: some Lessons from Russell, 1912-1914
Faria, Paulo;
Kriterion: Revista de Filosofia , 2010, DOI: 10.1590/S0100-512X2010000100008
Abstract: russell's theory of memory as acquaintance with the past seems to square uneasily with his definition of acquaintance as the converse of the relation of presentation of an object to a subject. we show how the two views can be made to cohere under a suitable construal of 'presentation', which has the additional appeal of bringing russell's theory of memory closer to contemporary views on direct reference and object-dependent thinking than is usually acknowledged. the drawback is that memory as acquaintance with the past falls short of fulfilling russell's requirement that knowledge by acquaintance be discriminating knowledge - a shortcoming shared by contemporary externalist accounts of knowledge from memory.
Crítica e cultura em marketing: repensando a disciplina
Faria, Alexandre;
Cadernos EBAPE.BR , 2006, DOI: 10.1590/S1679-39512006000300007
Abstract: the article describes the implementation process of a critical approach in marketing, based on the ontology of critical realism, developed in england and brazil by a brazilian researcher. the investigation, inspired at the onset by a particular critical approach developed in england in the early 1990s - the socalled rethinking marketing -, brought culture into the critical approach when, in brazil, the researcher began to use in particular ways the argument that knowledge produced in the anglo-saxon world does not apply in brazil. through a confessional approach, consisting of description of dialogues between researcher and informants and corresponding reflections and practices, the article shows how difficult it is to develop a critical approach in marketing. the author argues that researchers in brazil should, through the promotion of intercultural research, give emphasis to the knowledge mobilised by less disciplined informants in brazil and challenge the cultural argument that knowledge produced in brazil does not apply in the anglo-saxon world. in the end the article shows how this critical approach could raise the relevance of academic research.
Repensando orienta??o para o mercado no Brasil
Faria, Alexandre;
Cadernos EBAPE.BR , 2009, DOI: 10.1590/S1679-39512009000100006
Abstract: as one of the outcomes of the process of dissemination of the free market capitalism model, the concept of market orientation has become one of the most important in the field of marketing as of the 1990s. the first studies in market orientation were undertaken in the us and focused only large business firms. subsequently, in parallel to the expansion of the free market capitalism model, research started to be undertaken in developing countries and emerging economies. finally, research embraced also public organizations and non-profit organizations. these studies helped raise the strategic status of the field of marketing but also to detach researchers from criticisms about the relevance of the discipline and from important developments made by other fields about market, academy and emerging economies. this article argues that the concept of market orientation reproduces assumptions that are inadequate to the understanding and representation of the market in emerging economies - as brazil - in the age of globalization. at the end, the article presents the guidelines of an interdisciplinary framework to the project of rethinking marketing orientation in brazil.
Re-conceituando estratégia de marketing sob uma perspectiva Luso-Brasileira
Faria,Alexandre;
Comportamento Organizacional e Gest?o , 2008,
Abstract: marketing strategies have been important to business firms, consumers and markets due to their capacity of avoiding the historical difficulty faced by the domain of corporative strategy and the high hierarchy in recognizing differences and specificities of markets and consumers. in spite of this, the recent literature argues that the advent of the globalization era turned the marketing strategy domain obsolete due to the process of growing convergence of the national economies around the liberal market economic model. the major aim of this essay is to argue that researchers of the luso-brazilian context - with especial emphasis on researchers of brazil and portugal - should challenge this argument and promote the construction of a luso-brazilian perspective in strategy domain both in domestic and international terms. the essay shows that international, historical and institutional dimensions of the luso-brazilian context and the recent boom of foreign investments done by portuguese business firms in brazil and by brazilian business firms in portugal challenge the dominant argument that the marketing strategy is obsolete.
Makunaima e Macunaíma: entre a natureza e a história
Faria, Daniel;
Revista Brasileira de História , 2006, DOI: 10.1590/S0102-01882006000100013
Abstract: this text has as its central theme the romantic desire for nature as a response to the contemporary political conflicts. taking some examples from the 1920's, i discuss the way macunaíma, a work of mário de andrade, was based on an image of a natural space without any history. by contrast, i present the extremely conflictuous area in which koch-grünberg has collected the narratives about makunaima. the aestheticized nature invented by the romantics had as its result the covering of the violence constitutive of what indeed today is understood as national reality.
Em busca de uma agenda brasileira de pesquisa em estratégia de marketing
Faria, Alexandre;
Revista de Administra??o de Empresas , 2006, DOI: 10.1590/S0034-75902006000400003
Abstract: there are two historical issues in marketing that have not been sorted out: the power of marketing in the strategies of big companies, and the relevance of the discipline. these issues became more important in the globalization era because of the enhancement of asymmetries within the market and the academy. the article shows that the low power of marketing within the big company was a central topic for research in the domain of marketing strategy and that the concept of market orientation weakened the interest on this domain as from the early 1990s. the author argues that in order to overcome this problem it is necessary not just going against the dominant academy, but also understanding sociohistorical interests and mechanisms that shape the area in the u.s. in the end the article provides suggestions for the development of a brazilian research agenda on marketing strategy.
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