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Search Results: 1 - 10 of 200834 matches for " FJ Mara?ón "
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Screens to See the World. Television Stereotypes of the Mexican Indigenous Population and the Generation of Prejudice
C Mu?iz,AR Saldierna,FJ Mara?ón,AB Rodríguez
Revista Latina de Comunicación Social , 2013, DOI: 10.4185/rlcs-2013-978en
Abstract: Introduction. Stereotypes are socially-structured beliefs about a particular social group, which can be derived from direct or indirect contact with members of that group. In this regard, it has been pointed out that media representations can generate and reinforce stereotypes that lead to the development of more or less prejudiced attitudes. Objectives. This study seeks to examine whether this process occurs with respect to the Mexican indigenous population, in the context of the metropolitan area of Monterrey. Methods. The study combined two methods: the first one consisted of the content analysis of fiction TV programmes in order to identify possible stereotypes about Mexico’s indigenous population; the second instrument was a survey applied to high school students of the metropolitan area of Monterrey in order to investigate the relationship between their beliefs and prejudiced attitudes towards indigenous people. Conclusions. Results confirmed the impact of the consumption of media stereotypes on the level of prejudice towards indigenous people, but not on the stereotyping of this sector of the population.
Pantallas para ver el mundo. Estereotipación televisiva de la población indígena mexicana y generación de prejuicio
C Mu?iz,AR Saldierna,FJ Mara?ón,AB Rodríguez
Revista Latina de Comunicación Social , 2013, DOI: 10.4185/rlcs-2013-978
Abstract: Introducción. Los estereotipos son creencias estructuradas socialmente sobre un grupo social concreto, que pueden derivar del contacto directo o indirecto con miembros de ese grupo. En este sentido, se ha planteado que los medios de comunicación pueden generar un proceso de estereotipación que conlleva la activación de estereotipos que impactan en actitudes más o menos prejuiciosas. Objetivos. El estudio busca estudiar si este proceso se produce con respecto a la población indígena mexicana, en el contexto de la Zona Metropolitana de Monterrey. Metodología. Se realizó un estudio en dos fases: en la primera se analizó mediante un análisis de contenido los estereotipos mediáticos de los indígenas en los programas de ficción de la televisión; en la segunda se evaluó mediante una encuesta la relación entre las creencias y la actitud prejuiciosa demostrada hacia la población indígena por los estudiantes de bachillerato de la zona metropolitana de Monterrey. Conclusiones. Los resultados reflejan el impacto del consumo y de los estereotipos sobre el nivel de prejuicio mantenido, pero no así un proceso de estereotipación.
Measurement of Transcutaneous Bilirubin with Bilicheck as a Jaundice Screening Method in Neonates in Pediatric Emergency Departments  [PDF]
Concepción Míguez, Mercedes Fari?as Salto, Rafael Mara?ón
Open Journal of Pediatrics (OJPed) , 2015, DOI: 10.4236/ojped.2015.53037
Abstract: Objectives: To study the reliability of a transcutaneous bilirubinometer (Bilicheck) to determine bilirubin levels in neonates consulting for jaundice in a Paediatric Emergency Department (ED), and to evaluate its usefulness as a screening method. Methods: Prospective observational study realized between June of 2005 and December of2005 inneonates consulting at a paediatric emergency department for jaundice, in whom we realized both transcutaneous and total serum bilirubin measurements (TcB and TSB). We collected demographic variables, analytical variables (serum and transcutaneous bilirubin levels), length of stay in the ED, and need for treatment. Results: 66 children were included aged 2 to 31 days (81% of the sample were 2 to 7 days old). There was a close and statistically significant correlation between TcB and TSB (r = 0.81, p < 0.001). The area under the ROC curve was of 0.90, allowing detecting newborns with jaundice susceptible of treatment with TcB levels ≥ 13 mg/dL (sensitivity 92%, specificity 63, 5%, a positive predictive value 39% and a negative predictive value 97%). The number of venous punctures could be reduced in 50%. The medium stay in the ED was of 2 hours when performing serum measurements. Conclusions: A linear correlation exists between TcB-TSB. TcB measurement cannot replace that of TsB, however it could be used as a screening method in an ED to determine which neonates need confirmation by TsB measurement. The use of transcutaneous bilirubinometer would reduce both the number of painful interventions in neonates and the medium length of stay in ED, consequently reducing iatrogenesis.
University digital libraries in Spain and TIC as paradigms of the information needs for teachers and students Bibliotecas digitales universitarias en Espa a y TIC como paradigmas de las necesidades de información para docentes y discentes Bibliotecas digitais universitárias em Espanha e CACOETE como paradigmas das necessidades de informa o para docentes e discentes
Carlos Oliva Mara?ón
Biblios , 2013, DOI: 10.5195/biblios.2012.69
Abstract: The university digital libraries have experienced an improvement in recent years, allowing easy retrieval of information in different media. The objectives of this research are to verify the suitability of online catalogs to meet the information needs of teachers and students in the area of Library and Information by evaluating a sample of 23 University digital libraries, and raise the necessary improvements. The results verify the suitability of online catalogs to solve the information needs of teachers, researchers and students, being the University libraries of Barcelona, Granada and Sevilla the most relevant in the area of documentation, as well as the professionalism of librarians to heed the needs of users. Among other improvements, raised teacher education and students in using electronic resources and the creation of online help to improve user interfaces-Web in order to retrieve information quickly and efficiently. Las bibliotecas digitales universitarias han experimentado un avance durante los últimos a os, lo que facilita la recuperación de información en distintos soportes. Los objetivos de esta investigación son verificar la idoneidad de los catálogos online para satisfacer las necesidades de información de docentes y discentes en el área de Biblioteconomía y Documentación mediante la evaluación de una muestra de 23 bibliotecas digitales universitarias; y plantear las mejoras necesarias. Los resultados constatan la idoneidad de los catálogos online para solventar las necesidades informativas de profesores, investigadores y alumnos, siendo las bibliotecas de las Universidades de Barcelona, Granada y Sevilla las más relevantes en el área de Documentación; así como la profesionalidad del bibliotecario para atender las necesidades de los usuarios. Entre otras mejoras, se plantean la formación del profesorado y del alumnado en el uso de los recursos electrónicos; y la creación de ayudas en línea para perfeccionar las interfaces usuario-web con la finalidad de recuperar la información de forma rápida y eficaz. As bibliotecas digitais universitárias experimentaram um avan o durante os últimos anos, o que facilita a recupera o de informa o em diferentes suportes. Os objetivos desta investiga o s o verificar a idoneidade dos catálogos online para satisfazer as necessidades de informa o de docentes e discentes no área de Biblioteconomia e Documenta o mediante a avalia o de uma mostra de 23 bibliotecas digitais universitárias; e propor as melhoras necessárias. Os resultados constatam a idoneidade dos catálogos online para solver as necessidades
Comunicación 2.0, visibilidad e interactividad: fundamentos de la imagen corporativa de las Universidades Públicas de Madrid en YouTube
Oliva Mara?ón, Carlos
Fonseca : Journal of Communication , 2012,
Abstract: En espa ol: En los últimos a os, el marketing en la Educación Superior ha ido creciendo en interés no sólo por su valor económico y comercial, sino por su carácter estratégico y por la promoción, la formación y el fortalecimiento de la comunicación de la marca “Universidad”. La plataforma YouTube se ha posicionado como un medio audiovisual de referencia en la que el usuario decide qué contenidos quiere ver, dónde y cuándo. Los objetivos de esta investigación son analizar la Publicidad Institucional Audiovisual de las Universidades Públicas de la Comunidad de Madrid y verificar la idoneidad de YouTube como medio de comunicación de estas Instituciones. Oferta académica adaptada al Espacio Europeo de Educación Superior (EEES) e instalaciones de vanguardia configuran las se as de identidad de estos centros. Los resultados confirman la consolidación de YouTube como canal audiovisual para la transmisión de los mensajes corporativos de estas Universidades a su público objetivo. In english: In recent years, marketing in Higher Education has been growing interest not only for its economic and commercial value but for its strategic and promotion, training and strengthening the brand communication "University". The platform YouTube has positioned itself as an audiovisual medium of reference in which the user decides what content you want to see, where and when. The objectives of this research are to analyze the audiovisual institutional advertising of the Public Universities of Madrid and verify the adequacy of YouTube as a communication from these Universities. Degrees adapted to the European Higher Education Area (EHEA) and modern installations make up the identity of these Universities. The results confirm the consolidation of YouTube as a channel for transmitting audiovisual corporate messages of these Universities to their target audience.
Ecología, historia y gestión de los árboles del género Quercus: simposio de Isparta, Turquía
T. Mara?ón
Ecosistemas , 2011,
Abstract:
El anillo verde de Vitoria-Gasteiz
Mara?ón, Blanca
Informes de la Construccion , 2001,
Abstract: Basically, the purpose of this initiative was to resolve the environmental problems of a number of areas of high ecological value which, located on the outskirts of the city, and subjected to many forms of aggression, coexisted with other degraded and marginal spaces that had been formed as a result of urban and industrial expansion. The restoration of the ecology and landscaping of these areas and their preparation for use by the public, have allowed the formation of a "multifunctional green ring" around the city which is providing rnajor environmental, social and economic benefits. The green ring has allowed nature to integrate with the life of the city distributing the offer of green areas equally among al1 the districts of the city and favouring the connection between green urban spaces and the surrounding agricultura1 land. This has also favoured the development of new leisure and recreational activities as well as those associated with training, education and environmental awareness; activities which, on the one hand, have represented a salutary lesson for the environmental business community as well as the integration into society and the job market of certain social groups, and on the other, have contributed to the conservation of these spaces, as their users have become their most fervent defenders and guardians. The use of some of these spaces for storm water management purposes in times of heavy rainfall and in order to resolve the problem of flooding in industrial areas, is another example of the added value obtained by un overall approach to this problem. The excellent results obtained after 9 years of work show the technical and economic viability and the social benefits of this project - eloquent proof of the determination of this municipality to advance towards a sustainable model of a city fully integrated in the surrounding natural milieu. La finalidad de esta iniciativa iba básicamente enfocada a solucionar algunos problemas de la periferia de la ciudad, donde coexistían zonas de alto valor ecológico sometidas a agresiones de todo tipo, con otros espacios degradados y marginales, fruto de la expansión urbana e industrial. La restauración ecológico-paisajística de estos espacios y su acondicionamiento para el uso público han permitido configurar un "anillo verde multifunción" en torno a la ciudad que está proporcionando importantes beneficios ambientales, sociales y económicos. El anillo verde ha jugado un papel importante en la integración naturaleza-ciudad, equilibrando la oferta de zonas verdes entre todos los barrios y favoreciendo
Otros géneros en ensayo
Mara Negrón
Araucaria , 2006,
Abstract: Intento pensar el ensayo como género literario en las letras en Puerto Rico. Ha sido un género predominante para construir un sujeto nacional. En estas últimas dos décadas esa forma literaria ha sido tomada por las escritoras. Recurro entonces al sentido literal de la palabra ensayo con el propósito de insistir en el aspecto de lo no acabado o el fin de la tesis. Las escritoras ya no tienen como referente ni como agenda política la construcción de una identidad nacional que por lo demás siempre ha sido falologocéntrica. Así han desestabilizado ese espacio discursivo. De suerte que podemos decir que se ensayan otros géneros en escritura
Competencias y formación universitaria del documentalista en el Espacio Europeo de Educación Superior (EEES): estudio de su adecuación al entorno laboral Competences and University training of Documentalists in the European Higher Education Area (EHEA): study of adequacy to the job environment
Carlos Oliva Mara?ón
Investigación bibliotecológica , 2012,
Abstract: Las competencias del documentalista se han transformado con la implantación del Grado en Información y Documentación adaptado al Espacio Europeo de Educación Superior (EEES). Los objetivos de esta investigación son analizar tanto las ofertas de empleo existentes para el área de Biblioteconomía y Documentación en el ámbito público y en la empresa privada, como los planes de estudios del Grado en Información y Documentación de la Universidad Complutense de Madrid y de la Universidad de Sheffield (Reino Unido) para verificar si se adecuan a las demandas de los empleadores. Se ha consultado la lista de distribución Infodoc, el Diario Oficial de la Unión Europea y las páginas Web de las Universidades citadas. Se confirma tanto la escasa adecuación entre los contenidos académicos de la titulación y las demandas de empleo en el ámbito público, como un desconocimiento de la titulación por parte de los empresarios. Se aportan algunas propuestas para mejorar la titulación de Grado en Información y Documentación con el objetivo de que los titulados se incorporen al mercado laboral con las máximas garantías. The competences of the Documentalist have undergone change with the introduction and adaptation of the Degree in Information and Documentation to the European Higher Education Area (EHEA). The aims of this research are to analyze the existing Librarianship and Documentation employment market in both the public and private sectors, and to assess the course of studies Degree in Information and Documentation offered by the Universidad Complutense de Madrid and Sheffield University meet the needs of employers. This research reviews the distribution list of Infodoc, the Official Diary of the European Union and the Web pages of the aforementioned Universities, confirming general inadequacy between the academic contents of these degree programs and the job requirement of the public sector. Moreover, employers appear to be completely unaware of these degree programs. Some suggestions for improvement to these courses of study are provided, aimed at better preparing students in accord with demands of the job market.
Breast density as a predictor of breast cancer risk
G Lip, N Zakharova, SW Duffy, MGC Gillan, FJ Gilbert
Breast Cancer Research , 2010, DOI: 10.1186/bcr2654
Abstract: The main goal was to evaluate breast density as a breast cancer risk factor by detection mode, histology and time since the original mammogram. The association of density with risk of breast cancer was assessed using logistic regression giving odds ratios per 10% increase in density, and by comparison of continuous mean densities between particular groups of cancers and those who did not develop breast cancer.After adjusting for age, breast density was significantly associated with cancer in the first 6 years after the original mammogram (OR per 10% density = 1.08, 95% CI = 1.01 to 1.15, P = 0.03), but not with cancer more than 6 years after the mammogram (OR = 1.01, 95% CI = 0.93 to 1.10, P = 0.8). There was a statistically significant association between histological type of tumour and breast density (P = 0.02). The mean densities for no cancer, invasive ductal carcinoma, DCIS and invasive lobular carcinoma were 32% (SD 23%), 33% (21%), 35% (26%) and 44% (24%), respectively. The effect of density on risk varied significantly by detection mode (P = 0.02), with highest densities being observed in interval cancers arising more than 1 year after the mammogram (55% compared with 32% in those with no cancer).Breast density as measured by visual analogue assessment is strongly associated with late interval cancers and with lobular carcinoma. Its predictive value for risk, however, declines with time since its measurement.
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