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Search Results: 1 - 10 of 837 matches for " Ehtesham ul MUJEEB "
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DOES BRAND EXTENSION IMPACT PARENT BRAND: A CASE OF JOHNSON, UK
Muhammad Shakil AHMAD,Ehtesham ul MUJEEB,Amir RAJPUT
Management & Marketing , 2011,
Abstract: Purpose of study: The main purpose of this study is to check the impact ofbrand extensions on brand image. For this purpose Johnson is selected asparent brand for current research. The targeted brand extensions areJohnson shampoo, Johnson’s isotonic drinks, Johnson’s sports wear andJohnson’s suntan lotion. Research Methodology: sample was selected fromBradford, UK. Sample consists of graduate students including males as wellas female. Total sample size is 60 and data was collected through selfadministered questionnaires. For each brand 15 respondents were selected.Convenient sampling was selected as sampling technique. Results: Resultsshow that Johnson’s have high brand awareness and perceived quality.While there is negative correlation results for brand fit on brand image forthose product extensions which are not in same brand category i.e.Johnson’s sportswear and Johnson’s isotonic drinks. Conclusion: It isconcluded from study results that launching new product in same parentbrand category have high chance of success while in different category isrisk.
Relationship between Organizational Culture and Performance Management Practices: A Case of University in Pakistan
Ul Mujeeb Ehtesham,Tahir Masood Muhammad,Shakil Ahmad Muhammad
Journal of Competitiveness , 2011,
Abstract: The aim of this study is to expand the base of knowledge and empirically test the relationship between the components of organizational culture and performance management practices. The study adopted the exploratory research approach to explore the impact. In this study, primary data was collected through questionnaires from 140 employees at the COMSATS Institute of Information Technology. The sample consists of both male and female faculty members. The regression and correlation statistical analysis were used. The results from the statistical analysis show that, involvement is highly correlated with consistency and adaptability. Similarly, the other dimensions of organizational culture have a positive significant relationship with the performance management practices.
E-BANKING: A CASE STUDY OF ASKARI COMMERCIAL BANK PAKISTAN
Muhammad Shakil AHMAD,Shahid RASHID,Muhammad Tahir MASOOD,Ehtesham UL MUJEEB
Management & Marketing , 2011,
Abstract: This paper has covered the operational issues related to e-banking as well as customer’s perception on usage of e-banking a case study of Askari Bank, Pakistan. 40 staff members and four customers are selected as sample for this study. Both qualitative and quantitative methods are used to present the results. Descriptive statistics is applied to describe the demographic variables while for operational problems correlation was used. Finally cross case analysis present customers’ perception about e-banking practices. Analysis shows that customer is not ready to adopt new technology that why their satisfaction level with e-banking is low. Internet speed and government policies are not supportive for e-banking in Pakistan. Due to lack of trust on technology and low computer literacy rate, customer hesitates to adopt new technology. : In order to promote IT culture in Pakistan, government has to reduce the internet rate. to promote the benefits of e-banking on media so that more user get facilitated from e-banking services.
Molecular analysis of genetic diversity in elite II synthetic hexaploid wheat screened against Barley yellow dwarf virus
H Saffdar, M Ashfaq, S Hameed, I ul Haque, A Mujeeb- Kazi
African Journal of Biotechnology , 2009,
Abstract: The presence of sufficient genetic diversity in the germplam is an important prerequisite for the improve-ment and efficient use of available material. Traditionally, the data on agronomic, morphological and physiological plants traits are used to estimate the genetic diversity. But now molecular markers are available for authenticated and reliable studies for genetic diversity. The present study was conducted to assess the genetic diversity of Elite-II synthetic hexaploid (SH) wheat by genome DNA fingerprinting as revealed by random amplified polymorphic DNA (RAPD) analysis. Ten decamer RAPD primers (OPG-1, OPG-2, OPG-3, OPG-4, OPG-5, OPA-3, OPA-4, OPA-5, OPA-8, and OPA-15) were used to evaluate the diversity profile of the selected SH entries. Primers OPG-2 and OPA-4 gave the highly polymorphic results. The pair wise similarity values shows that genotypes 1, 20 and 30 have most closest relationship with highest similarity values i.e., 100% while genotypes 9 and 13 show dictinct relationship with minimum similarity value that is, 54%. Therefore, the allelic variation of the SH resistance germplasm is a potent means to enrich and improve bread wheat cultivars where BYDV is a production threat and these can be used in future wheat breeding programme.
Sensory Perception of Different Age Groups to Apple Juice
Shereen Gul,Mujeeb-ur-Rahman,Mohammad Zahoor-ul-Haq
Pakistan Journal of Biological Sciences , 2002,
Abstract: Sensory perception of 81 individuals of different age groups, adolescent (12-18 years), young adults (19-34), adults (35-49) and older adults (50-58 years) to apple juice was investigated. The subjects rated the juice for pleasantness, perceived sweetness, sourness and flavour intensity on a five points category scale. The studies showed that adolescent and older adults were less sensitive to sweetness of sucrose and had higher optimal sucrose concentration than other age groups. The slope for psychophysical function of sweetness decreased from adolescent to older adults. The slopes for sourness were somewhat flattened for young adults and adults than adolescent and older adults. The slopes of psychophysical function of apple flavour were not quite different for all the age groups.
CXCR4-Expressing Glial Precursor Cells Demonstrate Enhanced Migratory Tropism for Glioma  [PDF]
Moneeb Ehtesham, Reid C. Thompson
Journal of Cancer Therapy (JCT) , 2012, DOI: 10.4236/jct.2012.36142
Abstract: Malignant glioma remains one of the most intractable of human cancers principally due to the highly infiltrative nature of these neoplasms. The use of neural precursor cells (NPC) has received considerable attention based on their ability to selectively migrate towards disseminated areas of tumor in vivo and their described ability to deliver tumor-directed therapies specifically to infiltrating tumor cells. Fundamental to optimizing the use of these cells for potential clinical translation is the development of an understanding regarding the biologic cues that govern their ability to migrate towards infiltrative glioma foci. To this end, in this paper we detail that NPC selected for double-expression of the glial-precursor marker A2B5 and the cell-surface chemokine receptor, CXCR4, demonstrate enhanced in vitro gliomadirected tropism. These findings demonstrate the relevance of these markers for the phenotypic segregation of an optimally tumor-tropic NPC sub-population as a means of enhancing NPC-based therapeutic strategies for the treatment of glioma.
THE ROC CURVE MODEL FROM GENERALIZED-EXPONENTIAL DISTRIBUTION
Ehtesham Hussain
Pakistan Journal of Statistics and Operation Research , 2011, DOI: 10.1234/pjsor.v7i2.181
Abstract:
The continuing Exposure to Noise in Workers in the Society and Living Environment
Shahrokh Ehtesham zadeh
Audiology , 1999,
Abstract: As the industry develops in the societies, human being is more likely to exposed to high level of noises and be at risk of hearing loss. Urbanism and working in the situation which are not in accordance with the personal nature make people even more susceptible to risk factors of hearing loss. Exposure of workers to industrial noise has been the subject to several studies and it seems that reconsidering the situations in both society and nature can be a key to change environment for decreasing noise in the society.For example in Tehran, geographically, the slope of the earth from north to south is 5-10% which is a main factor contributing in noise pollution.Moreover, the source of most outdoor noise worldwide is mainly construction and transportation systems including motor vehicles, air craft noises and rail noises. Poor urban planning may give rise to noise pollution, since side-by-side industrial and residential buildings can result in noise pollution in the residential area.In the current article we have examined both conditions in the hearing condition of workers with high levels of noise exposure.
Duration of Preoperative External Ventricular Drain in Pediatric Posterior Fossa Tumors—Does It Matter?  [PDF]
Ehtesham Ghani, Ayman AlBanyan, Abdulrahman Sabbagh, Maqsood Ahmad
Open Journal of Pediatrics (OJPed) , 2017, DOI: 10.4236/ojped.2017.72012
Abstract: Objective: Aim of the study was to assess the duration of preoperative external ventricular drain (EVD) as a predictor for permanent cerebrospinal fluid (CSF) diversion in pediatric posterior fossa tumors. Methods: The study was conducted in the Department of Pediatric Neurosurgery, National Neuroscience Institute, King Fahad Medical City, Riyadh, Saudi Arabia from January 2010 to December 2013. The data were collected retrospectively. The patients who had emergency insertion of external ventricular drain (EVD) due to hydrocephalus before the definitive posterior fossa tumor surgery were included in the study. Results: The preoperative emergency insertion of EVD was done in 38 patients with pediatric posterior fossa tumors. The patients were divided into two groups. Group A consists of those patients who had duration of preoperative EVD equal or less than 7 days. Group B includes those patients who had duration of preoperative EVD more than 7 days. Group A has 16 patients while Group B has 22 patients. The predominant clinical feature was symptoms and signs of raised intracranial pressure (ICP) only. Infection related to EVD was seen in seven patients. Ventriculoperitoneal (VP) shunt was required in 31.25% of Group A patients and 18.18% of Group B patients (p value = 0.35). Overall shunt rate was 23.68%. Conclusion: There are well known number of factors that can determine the need of permanent CSF diversion in patients with posterior fossa tumors. However, there is no effect of preoperative duration of EVD in determining the requirement of postoperative VP shunt.
Importance of best Human Resource Management Practices and the need for a Human Resource Information System (HRIS) for the Public Health Sector in Sri Lanka
L.M. Mujeeb
Sri Lanka Journal of Bio-Medical Informatics , 2013, DOI: http://dx.doi.org/10.4038/sljbmi.v3i2.2449
Abstract: Human Resource (HR) management practices are essential for delivering effective healthcare services in hospitals. To maximise the usage of available HR, an effective and prudent HR management policy is essential. Special emphasis is necessary with regard to the HR management of public sector doctors and dental surgeons. A Health Resource Information System (HRIS) is helpful in achieving this. Such a system should be sustainable and affordable.
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