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The aim of the study was to explore the role of demographic characteristics of potential acquirers of real estate rights. We were interested in whether the participants according to different origins of cultures and the basic demographic characteristics reflect a statistically significant difference. Results show that the participants who enter the Japanese real estate market are mainly male participants, who are single and have no children, and show a tendency to live in the city centre. Participants of both sexes enter the Slovene property market equally. On average they are married, childless and with a tendency to live at the outskirts of the city or inside agglomeration. Slovene participants expressed significantly higher satisfaction with the current residential status, which we relate to the findings that apartment owners compared to tenants express higher satisfaction with their living environment and are socially more active in their living environment.