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Search Results: 1 - 10 of 1299 matches for " Axenia Bianca BOITOR "
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Axenia Bianca BOITOR
Management & Marketing , 2012,
Abstract: This paper presents the factors that influence the online marketing strategies of software vendors from Bra ov County. An analysis of the software retailers’ attitudes from Bra ov regarding online marketing and advertising was made. A survey among vendors from Bra ov was undertaken and the results of this research show an orientation of lesser extent to online sales and marketing of the retailers’ activity. 20 responses were collected from software companies which trade software products and services in Bra ov County. The results are very important for the companies that sell software products and services not only on the local market but also at national level. The paper presents the main reasons why software retailers from Bra ov County, which is one of the most developed software markets in the country, have a lesser orientation towards online selling of software products and services. More than 400 companies involved in the software domain operate in Bra ov City only. Research questions regarding the effects of the present economic situation, the online marketing strategies used in the software industry, and details about the online activity of each company where part of this research.
A.C.T.A. and the effects of the agreement on the on-line marketing strategies
Boitor, A.–B.,Her?anu, A.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2012,
Abstract: This article presents the most controversial and discussed treaty over the last period and its consequences on the marketing strategies of different companies in fields such as the movie industry, the music industry and the publishing domain. The A.C.T.A. treaty was signed by over 27 countries, and brings up positive effects upon the strategies of those companies which suffer losses from piracy and counterfeiting of intellectual property rights. The paper reflects the changes that the treaty can bring especially to the online marketing strategies of the biggest movie studios and music production labels.
The role of original equipment manufacturers in software distribution
Her?anu, A.,Boitor, A.-B.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2012,
Abstract: The software distribution channels are having a significant impact on the mix of marketing not only for big companies in this domain, but also for small companies that activate in this domain. The Original Equipment Manufacturer’s distribution channel it’s having a significant impact on the marketing strategy of different companies. If the traditional distribution channels are still used to, the OEM’s channels are used more and more to distribute the software products or services not only to the segment of consumers formed by companies, but also to the segment of costumers formed by individual users.
Competition analysis on the operating system market using principal component analysis
Boitor, A. B.,Br?tucu, G.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2011,
Abstract: Operating system market has evolved greatly. The largest software producer in the world, Microsoft, dominates the operating systems segment. With three operating systems: Windows XP, Windows Vista and Windows 7 the company held a market share of 87.54% in January 2011. Over time, open source operating systems have begun to penetrate the market very strongly affecting other manufacturers. Companies such as Apple Inc. and Google Inc. penetrated the operating system market. This paper aims to compare the best-selling operating systems on the market in terms of defining characteristics. To this purpose the principal components analysis method was used.
The enterprise software market and its features
Boitor, A.-B.,Her?anu, A.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2012,
Abstract: This paper presents the market for enterprise software and its features. The domain of software applications for business is a very dynamic one and companies in it have been in a continuous competition for years. Organizational consumer behaviour has changed significantly in recent years, organizations, not only large and medium companies, but also the small or non-profit organizations, have adapted their activities to the progress of technology. They have begun to support activities through software applications for enterprises. From the most important activities of companies, to the support activities, they are coordinated and carried out by using software applications provided by manufacturers on this market.
S.T.E.P. analysis on event tourism
Her?anu, A.,Boitor, A.-B.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2012,
Abstract: Events have become more and more important in the tourism sector and in the development of tourism destinations and, under the circumstances, the event domain has had to be researched and analysed like any other economic field. Analysing the social and cultural factors, the technological factors, the economic factors, the political factors and, last but not least, the ecological factors that influence event tourism, we reached another level of acknowledgement regarding this field.
Socio-economic factors and hygienic food-illness involved in determining dental caries of 12- year -old children in rural and urban
Cornel Gh. BOITOR,Anca FR??IL?,Liana STANCIU,Alina PITIC
Revista de Cercetare ?i Interven?ie Social? , 2011,
Abstract: Age of 12 is considered in most current research, reference age influencing both the incidence and intensity of dental caries and harmonious development of the dento - jaws of life of future periods. Two groups of students 12 years old, were studied, living in rural and urban areas, which were examined by a dentist and then they were questioned about the dental control method. The children’s parents were also asked to complete a questionnaire on maternal age at childbirth, mother’s education level, monthly family income, brushing supervision and control of children’s dentistry. The obtained data were registered in individual files and then centralized and statistically processed. Tags in rural areas have the following values: 89.6% caries frequency, intensity indicators DMF-T = 4.38, DMF-S = 9.11 and 6 year molars decayed percentage 69.44%. The values are the same indicators of urban decay rate 79.2%, DMF-T = 2.76, DMF-S = 5.69 and 6 year molars decayed percentage 30.55%. The study said that risk factors can act differently in rural areas where dental health problems are 1.48 higher than in urban areas. Regular dental check up, tooth brushing and effectively change your toothbrush every three months can significantly influence dental health at the age of 12 years in both environments.
Regulation of Hepatic Paraoxonase-1 Expression
Bianca Fuhrman
Journal of Lipids , 2012, DOI: 10.1155/2012/684010
Abstract: Serum paraoxonase-1 (PON1) is a member of the paraoxonases family (PON1, PON2, and PON3). PON1 is synthesized and secreted by the liver, and in circulation it is associated with HDL. PON1 has antioxidative properties, which are associated with the enzyme’s capability to decrease oxidative stress in atherosclerotic lesions and to attenuate atherosclerosis development. Epidemiological evidence demonstrates that low PON1 activity is associated with increased risk of cardiovascular events and cardiovascular disease and is an independent risk factor for coronary artery disease. Therefore, pharmacological modulation of PON1 activity or PON1 gene expression could constitute a useful approach for preventing atherosclerosis. A primary determinant of serum PON1 levels is the availability of the enzyme for release by the liver, the principal site of PON1 production. Together with the enzyme secretion rate, enzymatic turnover, and protein stability, the level of PON1 gene expression is a major determinant of PON1 status. This paper summarizes recent progress in understanding the regulation of PON1 expression in hepatocytes. 1. Introduction The atherosclerotic lesion is dominated by accumulation of lipid peroxides along with the progression of early plaque development [1]. Serum paraoxonase-1 (PON1) is an HDL-associated lipolactonase, which is synthesized and secreted by the liver [2]. PON1 has antioxidative properties, which are associated with the enzyme’s capability to protect LDL [3], as well as HDL [4] from oxidation, to decrease macrophage oxidative status [5], to stimulate cholesterol efflux from macrophages [6], to decrease oxidative status in atherosclerotic lesions [7], and to attenuate atherosclerosis development. Immunohistochemical analysis has revealed accumulation of PON1 in the human atherosclerotic lesion as it progresses from fatty streak to advanced lesion [8]. Recently it was demonstrated that PON1 acts to reduce the oxidizing potency of lipids in atherosclerotic lesions, thus providing protection against oxidation [9]. Epidemiological evidence demonstrates that low PON1 activity is associated with increased risk of cardiovascular events [10] and is an independent risk factor for cardiovascular disease [11]. A variety of nongenetic factors have been shown to influence serum PON1 levels and activity. PON1 undergoes inactivation under oxidative stress and its activity is preserved by dietary antioxidants [12]. Moderate daily consumption of alcohol [13], vitamin C and E [14], wine [15], or pomegranate juice [16], increased serum levels of PON1 in
A no??o de psíquico na teoria do imaginário de Sartre
Spohr, Bianca;
Psicologia USP , 2011, DOI: 10.1590/S0103-65642011005000027
Abstract: the definition of psychology as a science and its object of study have been the focus of discussion throughout the development of this discipline. although psychologists recognize the importance of this discussion and have contributed to this ongoing debate, they still believe they are far from reaching a general consensus. thus, taking this situation into consideration, this study aims at presenting sartre’s theory of the imaginary as an instrument for the understanding of the psychic - psychology’s object of study. therefore, in order to attain this objective, this research analyzes sartre’s l’imaginaire and la transcendance de l’ego, for the study of the imagination and its correlate, the imaginary, presupposes the study of consciousness and its correlate, the psychic. we have concluded that sartre has offered important contributions for an understanding of the psychic because he reformulated the notion of image by means of the reconstitution of consciousness and the psychic and because he stated that the imagination is a type of autonomous consciousness which represents, in essence, the notion of liberty.
Schattenwirtschaft unter Palmen: Der touristisch informelle Sektor im Urlaubsparadies Patong, Thailand
Bianca Gantner
ASEAS : ?sterreichische Zeitschrift für Südostasienwissenschaften , 2011,
Abstract: Seit den 1960er-Jahren spielt der Tourismussektor innerhalb der thail ndischen Wirtschaft eine wichtige Rolle und ist durch ein stetiges Wachstum gekennzeichnet. Für über 50 Prozent der Personen, die in Thailand ihren Lebensunterhalt durch informelle Besch ftigung (Schattenwirtschaft) sichern, stellt dieser boomende Sektor eine bedeutende Verdienstquelle dar. Unter Verwendung qualitativer Methoden (Interviews und teilnehmende Beobachtung) untersucht dieser Artikel den touristisch informellen Sektor des Ortes Patong auf der Insel Phuket und stellt sowohl die Entstehung und den Verlauf als auch die Akteurs- und Angebotsstruktur dieses Sektors dar. Die aktuelle Entwicklung wird dabei verglichen mit dem Modell Vorlaufers, das die Entwicklung einer staatlich gef rderten Tourismusdestination beschreibt. Entgegen der Annahme dieses Modells, mit einem Wachstum des Tourismussektors würde der Anteil an formeller gegenüber der informellen Besch ftigung steigen, zeigt sich, dass kein Rückgang des touristisch informellen Sektors zu erkennen ist, dieser weiterhin ein integraler Bestandteil der Tourismuswirtschaft Patongs geblieben ist und eine wichtige Verdienstquelle für MigrantInnen und die lokale Bev lkerung darstellt. --- Since the 1960s, tourism has become a vital part of the Thai economy and has been characterised by a steady growth. For more than 50 percent of all Thais working in the informal sector (shadow economy), the booming tourism industry represents an important source of income. In this article Patong on Phuket serves as a case study for examining the network of actors, the touristic supply structure as well as its evolution and developments over the years by using qualitative methods (interviews and participant observation). The empirical data will then be compared to Vorlaufer’s scheme on the development of a state-sponsored tourist destination. In contrast to the scheme’s assumption of a decline of the informal and a rise of the formal sector, the empirical results show that the level of informal activity remains on a high level and can be described as an integral part of Patong’s tourism industry. In addition, revenues from the informal sector serve as an important source of income for migrants and locals.
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