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An Empirical Research on Influencing Factors of Online Group-Buying Satisfaction of College Students in Xi’an

E-Commerce Letters (ECL) , 2012, DOI: 10.12677/ECL.2012.12002


Based on previous study of influencing factors of online group-buying satisfaction, in this paper, taking college students in Xi’an as the respondents, we adopted the questionnaire survey method and obtained a lot of information about online group-buying satisfaction of Xi’an college students. Then we used SPSS and AMOS software for statistical analysis and processing. The result shows that: website quality, website reputation, business services, respectively, and online group-buying satisfaction were positively correlated. Especially, website reputation has significant influence on the level of satisfaction. At last, we proposed corresponding strategic recommendations to group-buying web sites.


A Review of Chinese Scholars’ Studies on Reflective Competence of Normal Students

Advances in Education (AE) , 2012, DOI: 10.12677/AE.2012.23010
Abstract: 师范生反思能力的培养日益受到学者的关注。本文主要对近十年来师范生反思能力培养的相关研究进行了综述,内容主要涉及师范生反思能力培养的背景与现状,概念与原则,条件与可行性,理论基础、影响因素和培养对策等方面。
Scholars pay more attention to reflective competence of normal students. This article summarizes reflective competence of normal students training from the perspectives over the past decade: the background and current situation, concepts and principles, conditions and feasibility, the theoretical foundation, influenc- ing factors and training strategy and so on.
The Representation of the Silk Road Culture in Chinese Traditional Animation

Art Research Letters (ARL) , 2016, DOI: 10.12677/ARL.2016.52002
Early Chinese excellent traditional animation was deeply influenced by the Silk Road culture in the manufacturing process including the selection of the creative themes and the design of art style or character. This effect not only made the animation works of that period unique and glorious greatly, but also made the China’s domestic animation production level to the high ground. Today, we can create animation works by using high-end science and technology and more efficient implementation technique, but the contemporary Chinese animation can not achieve the glory of that period. Therefore, it is known that advanced technology and efficient equipment are not determining factors on the quality of animation works; The creation spirit includes the integration of culture and connotation, the combination of reality and history , the worship and humbly learning of the history and splendid culture created by our ancestors. The first step in the creation of good works is to have such a spirit.
Experimental Research on Load Bearing Capacity of Welded Joints for Composite Beam to Column

李颖, 蒋首
Hans Journal of Civil Engineering (HJCE) , 2016, DOI: 10.12677/HJCE.2016.53012
An experimental research on load bearing capacity of joints for composite beam to column was carried out. Two specimens were tested under monotonic static loading and cyclic loading, and the load bearing capacity, cyclic performance and failure mode were derived from the test results. It can be concluded that the major failure mode of the joints is the local buckling of the lower steel beam flange and the crush of the compressed concrete. The experimental results can provide some reference for the following research and experiments.
The Characteristics of Free Normal Students’ Career Self-Efficacy and Its Relationship to Personality and Professional Values

李敏, 吕厚
Advances in Psychology (AP) , 2014, DOI: 10.12677/AP.2014.45089
Aim and Methods: This paper discusses the characteristics of free normal students’ career self-ef- ficacy and its relationship to personality traits and professional values. We used revised efficacy scale, occupation values scale for college students, and the Big Five Personality Inventory (short form) to test free Normal College students. Results: The career self-efficacy shows no difference on gender and major, but presents grade difference. The free Normal College students’ personality, career self-efficacy and professional values were significantly related to each other. Conclusions: The career self-efficacy will be predicted by free normal college students’ personality traits and professional values.
The Construction of Female Discourse from “Disciplining” to “Writing”——New Perspective of Post-Feminism for Reading Lady Macbeth

World Literature Studies (WLS) , 2014, DOI: 10.12677/WLS.2014.22005

As a modernistic text in Shakespeare’s numerous creations, Macbeth has become a focus of the attention for quite a number of researchers. However, although the interpretation of Lady Macbeth has increasingly deepened in the past few decades because of the advance of feminism, the discourse and concepts still cannot be free from the restriction of male phallocentricism. After reviewing and analyzing the previous studies, this article draws on the theory of post-feminism and tries to explore how Lady Macbeth strives to establish her own discourse right in the text. Furthermore, it also provides the elaborate evaluation of breakthrough and inevitable limits coexisting in the process of transferring her desire by disciplining, as well as the possibility for Lady Macbeth’s to seek out her ego and to construct the personality in her crazy and writing. To some extent, through new ways of interpretation which distinguish from the traditional ones, this article might provide the meaningful supplement and extension for recognizing the image of Lady Macbeth.

From a Perspective of Functional Equivalence: To Recreate Brand Translation

Modern Linguistics (ML) , 2013, DOI: 10.12677/ML.2013.13024
>“Functional equivalence” is a very famous translation theory, which was presented by Nida coming from America. This theory holds that translators ought to use the most suitable, natural and equivalent target language to make accordance with the source language. The information that translation conveys is both literal meaning and cultural meaning. Brand translating is an essential part of diversified market, which is beneficial for the brand to enter the target market. The principle of “functional equivalence” is practical to the actual translating activity. Brand culture, language, consumers’ values and aesthetics should be all considered, and then brand can be recreated in the target language.
Analysis of Soil Heavy Metals Pollution and Its Present Situation around Lead-Zinc Mining Areas in China

Advances in Environmental Protection (AEP) , 2014, DOI: 10.12677/AEP.2014.45026
We analyze the source of heavy metals soil pollution, its pollution character and the harm of pol-lution, and review the condition of heavy metal soil pollution in lead-zinc mining areas in recent years to propose some suggestions for pollution control.
Characteristics and Genetic Mechanism of Special Lithology Reservoir of Lower Member of Jiufutang Formation in Miao 31 Block of Lujiabao Concave, Liaohe Peripheral Basins

Advances in Geosciences (AG) , 2014, DOI: 10.12677/AG.2014.46049
Lower member of Jiufutang formation is the main oil layer of Miao31 block in Lujiabao concave of Kailu of Liaohe peripheral basins. Sedimentation is the main activity with decreased volcanic eruption, formed volcanic rocks and tuffaceous sandstone. With extremely complicated rock composition, the control factors and mechanism of the reservoir development were hardly known. Therefore, starting with basic experimental analysis, we deeply develop lithological characteristics, reservoir characteristics, genetic environment and other researches. By a comprehensive ap-plication of rock thin-section identification, X-ray diffraction analysis, casting body slice image analysis, physical property analysis and other analyses and testing technology, the characteristics and genetic mechanism of special lithology reservoir of lower member of Jiufutang formation in miao31 block of Lujiabao concave of Liaohe peripheral basins were studied. We consider that sili-cified tuff is the main reservoir rock of lower member of Jiufutang formation in Miao31 block, the forming mechanism of this special lithology reservoir is the joint action of volcanic activities and siliceous hydrothermal. Its reservoir space is mainly residual inter-granular pore, dissolved pore and fracture. The special lithology reservoir is ultra-low and low porosity and permeability re-servoir, middle porosity and permeability reservoir takes second place. It has a few high permea-bility reservoirs.
Pathogen Identification of Cabbage Clubroot in Harbin Area

Hans Journal of Agricultural Sciences (HJAS) , 2015, DOI: 10.12677/HJAS.2015.53013
本试验对哈尔滨地区甘蓝(Brassica oleracea L.)发生的根部肿大、地上部不能形成叶球的新病害进行了鉴定,通过形态学观察,致病力测定,初步确定该病是由芸薹根肿菌(Plasmodiophora brassicae Woron.)侵染引起的甘蓝根肿病。随后利用根肿菌的核糖体DNA (rDNA)内转录间隔区(internal transcribed spacer, ITS)的保守性和变异性,用根肿菌ITS区段特异性引物对病原菌DNA进行PCR扩增,并将测序结果在GenBank中进行同源性比对分析,分子鉴定与形态学鉴定结果一致。
The pathogen causing clubroot on cabbage (Brassica oleracea L.) in Harbin area was identified in this study. By morphological observation and pathogenicity testing, this paper preliminary suspects that this disease is caused by Plasmodiophora brassica Woron. Then by using the conservation and variability of the internal transcribed spacer (ITS) of Plasmodiophora ribosome DNA, the sequence was analyzed by comparing with that in GenBank. The molecular identification indicated the same results with morphology identification.
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