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Search Results: 1 - 10 of 22536 matches for " social merchandising. "
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Social Merchandising: Human Trafficking in Brazilian Soap Opera  [PDF]
Denise Avancini Alves, Maria Helena Weber
Advances in Journalism and Communication (AJC) , 2015, DOI: 10.4236/ajc.2015.34010
Abstract: Human trafficking is one of today’s largest shadow economies. This theme was included in plot of Salve Jorge, a soap opera in Brazil (broadcasted by Globo Network between October 2012 and May 2013). This article analyzes the social merchandising, an approach given to international human trafficking in entertainment venues of television, especially, from the telenovela Salve Jorge. The strategy of inclusion of social issues in the plots is recognized as social merchandising. So, it is in this privileged media space that the story of a social problem is also constituted. The study focuses on the discussion of the power of the telenovela to dramatize issues of public interest, having main broadcasting and audience of Salve Jorge. One seeks to question the maintenance and the impact of the subject of human trafficking as a dialogue between fiction and reality portrayed by Brazilian television. The show, Salve Jorge, is based on the real-life story of a Brazilian woman who was led to Israel and forced into prostitution. Therefore, human trafficking emerges as the central theme of this study over the main plot of Salve Jorge.
Soap operas, to entertain and to educate
de la Barrera,Melina Ayres;
Cuadernos del CLAEH , 2008,
Abstract: soap operas are increasingly inserted in a concrete social reality. the representations constructed by soap operas are associated with daily life and social with the context in which they are immersed. this article discusses the narrow boundary between fiction and reality in soap operas, and the intent to educate throughout current real issues. with this purpose this study selected two soap operas written by manoel carlos and produced by brazilian red globo: mujeres apasionadas (2003) and páginas de la vida (2006).
The impact of innovation on the retail commerce
B?l??escu, S.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2012,
Abstract: : This paper highlights the contribution of innovation process in retail development. Lately, in this area has appeared many innovations (related to products, processes or technology) which have brought many benefits for the performance of trade activities. Many retailers have realized the benefits of innovation and have gradually adopted them, offering to their business the chance to grow. Romanian retail companies are trying to adjust to the changes in the field, being aware that long-term, innovation is the key to business success.
An Exploratory Analysis of the Relationships between Personality Characteristics and the Perceptions of Virtual Merchandising  [PDF]
Al Bellamy, Julie Becker
Open Journal of Social Sciences (JSS) , 2015, DOI: 10.4236/jss.2015.33019
Abstract: This study explored the relationship between individual’s perception of presence within a virtual merchandising environment and their attitudes toward virtual shopping. Symbolic interactionism was used as the theoretical framework. Utilizing four of the Big Five personality framework, it also examined if individual’s personality affected their attitude toward virtual shopping as well as the relationship between presence and attitudes toward online shopping. The study was conducted among 81 students enrolled in an undergraduate Apparel Textiles and Merchandising Program at a university located in Southeastern Michigan. Results indicate a positive correlation between perceptions of presence and individual willingness to make purchases within an online shopping environment as well as their overall satisfaction with shopping in such an environment. Two of the personality factors from the Big Five personality framework, neuroticism and extroversion, were shown to moderate these relationships. Overall, the study confirmed the idea that individual personality traits affect one’s disposition towards shopping within a virtual environment.
Os supostos espa?os de discuss?o futebolística na televis?o: as "mesas redondas"
Escher, Thiago Arag?o;Reis, Heloisa Helena Baldy dos;
Revista Brasileira de Ciências do Esporte , 2012, DOI: 10.1590/S0101-32892012000100014
Abstract: this article analyzes the sports programs which are supposedly the forums for discussion of football. to this end we chose the programs "terceiro tempo" from "rede bandeirantes" and "mesa redonda" from tv gazeta, because they are the most relevant programs of this gender, and because they are constantly cited in interviews (reis, 2009). we analyzed the structure of presentation of the programs televised in 2008 during the performance of the brazilian football championship, especially in regard to its composition with the merchandising. we concluded that the understanding of this process should not be seen simply as a commodification of sport, but as a mix between symbolic process that exists in football and its latent modification in merchandising. these programs also contribute to a fragmented view of the violence of football and the fans.
Book Display as Adult Service
Matthew S. Moore
Journal of Educational Media & Library Sciences , 1997,
Abstract: 無 Book display as an adult service is defined as choosing and positioning adult books from the collection to increase their circulation. The author contrasts bookstore arrangement for sales versus library arrangement for access. The paper considers the library-as-a-whole as a display, examines the right size for an in-library display, and discusses mass displays, end-caps, on-shelf displays, and the Tiffany approach. The author proposes that an effective display depends on an imaginative, unifying theme, and that book displays are part of the joy of libraries.
Fabrício Rodrigues Feijó,Delane Botelho
Revista de Administra??o de Empresas , 2012,
Abstract: The studies of Mehrabian and Russell (1974), (researchers in the field of environmental psychology), have been instrumental in spreading the idea that the environmental features at the point of sale cause emotional reactions that lead to behavior that is hard to explain from a cognitive standpoint. For this reason, merchandising implementation plays a key role, since its aim is to provide an appropriate store atmosphere and display products in a way that encourages buying activity. This paper investigates the effects of merchandising factors on retail sales.The study was carried out in two types of stores: experimental – where merchandising factors were employed, and control - where the design features of merchandising remained unchanged.The analysis of the results confirmed the income effect. . The increase in revenue can be an indicator that merchandising factors have an influence on the consumer′s store choice criteria and his/her behavior within a determined sales environment.
Relevance of communications at sale points in the modern concept of merchandising
Andrey Kataev
Path of Science , 2016, DOI: 10.22178/pos.13-5
Abstract: Owners of brands spend a large amount of money to promote their products. However, communication at sale points usually does not meet the overall strategy of integrated marketing communication as communication and sales are the question of competence of different managers. If not to pay proper attention to this question today, thousands of advertising budgets, PR and other campaigns will not bring effect under conditions of inconsistent sales strategies and tactics. The article gives the theoretical grounding of integration of communications at sale points into the structure of retail marketing communications.
Factores condicionantes da inovatividade no comportamento de compra na Internet
Ferreira, Fernando Colmenero;Serra, Elisabete Magalh?es;
JISTEM - Journal of Information Systems and Technology Management , 2004, DOI: 10.1590/S1807-17752004000100005
Abstract: the several discussions about the electronic commerce and their implications encourage as much the companies as the consumers. however, more important than the quantification of the phenomenon, is the understanding of itself, as the internet can be assumed as a business tool with positive repercussions in the businesses, as well as the potential market where transactions can be realized. in this study, we tried to identify the most relevant factors in the configuration and presentation of the offer whose impacts allow to unchain a certain purchase decision, as well as, to verify the relationship among the degree of entertainment, enjoyment/user-friendliness and the implication/involvement with the information of each website and the adoption of innovative buying behaviour.
International Journal of Electrical, Electronics and Data Communication , 2013, DOI: irajijeedc164446
Abstract: The study aims to find out how and to what extent retail apparel outlets incorporate visual merchandising in retail stores in Ludhiana. The survey method was followed to conduct the study and data were collected through Interview schedule and convenient sampling. Ludhiana was selected as locale of the study. The major findings showed that almost all the stores exhibits creative and interesting displays that incorporate aesthetic principles with basic merchandising techniques to inform and educate potential buyers about the products. Moreover displays are frequently changed to promote new product launches, merchandise assortment, brand names and reflect festive or season themes such as Christmas, New Year, Spring or Summer. All the stores allocate specific budget for their displays. It was further found that almost all the stores employed different elements such as mannequins, lightning, scents, music, layouts, props, fixtures for enhancing their store ambience and attracting customers into the store
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