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Globalisation and technological improvements are imminent and
those that embrace it today will be better prepared for tomorrow. E-marketing
is growing at a dramatic pace and is impacting customer and market behaviours.
This has forced firms to start incorporating e-marketing as the main form of
marketing and try to meet their targeted customers’ needs to the satisfaction.
This paper investigates and states what is e-marketing, what the current trend
of the marketing field is and what the future of the marketing field is. The paper
has found and concluded that e-marketing is the future as it has been
positively affected by the current technological change which has made the use
of smart phones and gadgets a necessity.
Guerrilla marketing designates the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact—in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off the beaten track to consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities for the deployment of tools. It is a fine line between innovative, creative marketing and producing reactance in the minds of the audience by exceeding limits. While guerrilla marketing activities can be seen more and more in the marketing practice, the phenomenon is either discussed very controversially in the marketing science or even neglected completely in the scientific marketing literature. The paper gives an overview of guerrilla marketing. It describes and structures guerrilla marketing in a novel form and shows illustrating examples. Finally, guerrilla marketing is evaluated from a neutral perspective and developmental trends are traced.
The fashion clothing E-marketing is an important part of the fashion sales. E-marketing brings wider world for the clothing sales. This paper analyses the characteristics, the promotion method, and development suggestions of fashion clothing E-marketing. To sum up, the mature development of E-marketing promotes the development of the fashion clothing marketing.
computing aims to integrate more than one relatively low-cost computing
entities into a perfect system of powerful computing capabilities, and
distribute this powerful computing capabilities to end-users by the advanced
business model. Traditional network marketing has played an important role in
the e-commerce industry, bringing invaluable wealth for online transactions,
but with the continuous improvement of people’s living standard, traditional
marketing methods can no longer meet the market requirements. This paper
compares the difference between traditional network marketing and cloud
marketing based on cloud computing, and creates a new cloud marketing model
C-Marketing. Then the advantages
of C-Marketing as a new hot spot in marketing are discussed. Finally some suggestions for improvement are proposed based on this.
Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big data that could create big impact in research and development. In the marketing field, the use of big data in research can represent a deep dive in consumer understanding. This essay discusses the big data uses in the marketing information system and its contribution for decision-making. It presents a revision of main concepts, the new possibilities of use and a reflection about its limitations.
Marketing is part of our daily lives;
however, it has become much more sophisticated. With the advanced technology,
nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a
new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This
will promote both content and inbound marketing. In this essay, I will expound
Google’s role in Internet marketing and how it promotes both content and