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Search Results: 1 - 10 of 2367 matches for " marketing religioso "
All listed articles are free for downloading (OA Articles)
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Igreja católica e ecumenismo/incultura o: da revis o conceitual ao impasse com o advento das estratégias de marketing
Luís Henrique Marques
REVER : Revista de Estudos da Religi?o , 2012,
Abstract: Este artigo apresenta a evolu o do pensamento e da prática de ecume-nismo e incultura o adotados pela Igreja Católica até sua história mais recente no Brasil, quando o contexto pluralista, a disputa religiosa (sobretudo com as Igrejas neopentecostais) pela conquista de fiéis, notadamente por meio de estratégias de marketing, colocam em suspens o - se n o, em crise - o projeto ecumênico oficialmente assumido por essa institui o. Nesse sentido, o esfor o de diálogo, de aproxima o e coopera o recíproca entre católicos e crist os de outras denomina es está em flagrante conflito com a luta pela hegemonia religiosa na sociedade brasileira.
A Bola de Neve avan a, o diabo retrocede: preparando Davis para a batalha e o domínio através de um marketing de guerra santa em transito
Eduardo Meinberg de Albuquerque Maranh?o Filho
REVER : Revista de Estudos da Religi?o , 2012,
Abstract: Demonstro aqui algumas das formas como o marketing de guerra santa da Bola de Neve Church (BDN) se apresenta, em um cenário de espetaculariza o/midiatiza o e relacionado a um discurso bélico que enfatiza as teologias da Batalha e do Domínio Espiritual. A apropria o da guerra e da conquista por territórios como alegorias discursivas para promover esta agência religiosa, associada à doutrina o de fiéis, é o assunto central deste artigo, escrito a partir de observa o participante, participa o observante, notas de caderno de campo e análise de sites desta agência evangélica.
Psicanálise da religiosidade: o marketing da intolerancia ou de como a iurd oprime a umbanda
Sidney Nilton de Oliveira
REVER : Revista de Estudos da Religi?o , 2012,
Abstract: A religiosidade sempre fez parte da história da humanidade. As igrejas hegem nicas e o Estado fizeram alian as em diferentes momentos. O fracasso da onipotência neoliberal fez com que os novos capitalistas lan assem m o dessas velhas alian as. A inevitável prevalência do mal-estar neoliberal permite que os sujeitos resgatem na religi o messianica a compensa o para as frustra es e angústias da sociedade performática do espetáculo. Nesse contexto, abriu-se espa o para a ideologia conservadora da família, da tradi o, da propriedade e da moral sexual. A IURD surgiu no contexto de redemocratiza o do Brasil e de crise das igrejas tradicionais, apoiada em um poderoso e agressivo marketing opressor no qual a intolerancia e o preconceito foram as armas principais em sua guerra santa contra a Umbanda. O marketing da intolerancia da IURD se ergueu em cima da demoniza o da cosmologia da Umbanda e por apresentar-se como a pe a fundamental para a resolu o do mal-estar da modernidade
EL CONCEPTO DE MARKETING BAJO EL PARADIGMA RELACIONAL. UNA AGENDA PARA LATINOAMéRICA DOI: 10.5585/remark.v8i1.2124 EL CONCEPTO DE MARKETING BAJO EL PARADIGMA RELACIONAL. UNA AGENDA PARA LATINOAMéRICA DOI: 10.5585/remark.v8i1.2124
Judith Cavazos Arroyo
REMark : Revista Brasileira de Marketing , 2010, DOI: 10.5585/remark.v8i1.2124
Abstract: Este artículo presenta un análisis sobre la situación del marketing en América Latina y sus implicaciones en relación a la globalidad. Se reflexiona en la necesidad de repensar la conceptualización del marketing considerando los avances y los retos para las empresas de la región, así como las características de mercados dinámicos con demandas de un trato más personalizado. Se destaca la necesidad del uso de las nuevas tecnologías y la adopción de nuevos enfoques, tal es el caso del marketing de relaciones, a través del cual se propone un nuevo paradigma en la disciplina. Este artículo presenta un análisis sobre la situación del marketing en América Latina y sus implicaciones en relación a la globalidad. Se reflexiona en la necesidad de repensar la conceptualización del marketing considerando los avances y los retos para las empresas de la región, así como las características de mercados dinámicos con demandas de un trato más personalizado. Se destaca la necesidad del uso de las nuevas tecnologías y la adopción de nuevos enfoques, tal es el caso del marketing de relaciones, a través del cual se propone un nuevo paradigma en la disciplina.
Book Review: Essentials of Marketing
Shiu E.,Cheng C.
International Journal of Business Science and Applied Management , 2008,
Abstract:
Is E-Marketing the Future of Marketing Field  [PDF]
Paulus H. A. Andreki, Rashad Yazdanifard
American Journal of Industrial and Business Management (AJIBM) , 2014, DOI: 10.4236/ajibm.2014.47040
Abstract:

Globalisation and technological improvements are imminent and those that embrace it today will be better prepared for tomorrow. E-marketing is growing at a dramatic pace and is impacting customer and market behaviours. This has forced firms to start incorporating e-marketing as the main form of marketing and try to meet their targeted customers’ needs to the satisfaction. This paper investigates and states what is e-marketing, what the current trend of the marketing field is and what the future of the marketing field is. The paper has found and concluded that e-marketing is the future as it has been positively affected by the current technological change which has made the use of smart phones and gadgets a necessity.

Guerrilla Marketing—Innovative or Parasitic Marketing?  [PDF]
Gerd Nufer
Modern Economy (ME) , 2013, DOI: 10.4236/me.2013.49A001
Abstract:

Guerrilla marketing designates the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact—in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off the beaten track to consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities for the deployment of tools. It is a fine line between innovative, creative marketing and producing reactance in the minds of the audience by exceeding limits. While guerrilla marketing activities can be seen more and more in the marketing practice, the phenomenon is either discussed very controversially in the marketing science or even neglected completely in the scientific marketing literature. The paper gives an overview of guerrilla marketing. It describes and structures guerrilla marketing in a novel form and shows illustrating examples. Finally, guerrilla marketing is evaluated from a neutral perspective and developmental trends are traced.

Novo Mapa das Religi es no Brasil
Antonione Rodrigues Martins
Horizonte : Revista de Estudos de Teologia e Ciências da Religi?o , 2011, DOI: 10.5752/2849
Abstract:
Studying the Status of Marketing Mix (7Ps) in Consumer Cooperatives at Ilam Province from Members’ Perspectives  [PDF]
Purashraf Yasanallah, Vahid Bidram
American Journal of Industrial and Business Management (AJIBM) , 2012, DOI: 10.4236/ajibm.2012.24025
Abstract: Concerning the particular importance of cooperatives in a cooperation system, the author has tried to study the status of marketing mix (7Ps) in cooperatives and to provide proposals to improve the conditions of such cooperatives. This is a descriptive and survey research. Its population consists of all members of consumer cooperatives in Ilam province selected by a ranked sampling method proportionate to the volume of the population by which necessary sample was determined. According to research aim, seven hypotheses are provided and tested by one sample t-test. As a result, hypotheses on price, location, promotion, product, operation management and physical assets which show lower than average status of these elements were confirmed. The only hypothesis that was rejected was the hypothesis related to the personnel element. This shows the proper condition of this element of marketing mix.
Characteristics and Promotion Research on Fashion Clothing E-marketing  [PDF]
Pingping Meng
Creative Education (CE) , 2012, DOI: 10.4236/ce.2012.37B008
Abstract:

The fashion clothing E-marketing is an important part of the fashion sales. E-marketing brings wider world for the clothing sales. This paper analyses the characteristics, the promotion method, and development suggestions of fashion clothing E-marketing. To sum up, the mature development of E-marketing promotes the development of the fashion clothing marketing.

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