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Search Results: 1 - 10 of 1726 matches for " consumer "
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Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model  [PDF]
Atanu Adhikari
Theoretical Economics Letters (TEL) , 2019, DOI: 10.4236/tel.2019.92030

Consumers provide less time and collect less information in buying decision of low involvement products. Consequently, they engage little thought process in their purchase decision. This is primarily because low involvement products are often low priced and carry low cost of failure. Along with uncertainties, in many situations, particularly in low involvement products and frequently purchased consumer packaged goods, little conscious decision making takes place. In such situations stochastic modelconcentrating on random nature of choice becomes more appropriate than deterministic approach. In this research, we develop a stochastic model for consumer buying decision of low involvement products. We have considered agitations a buyer experience during their purchase occasion. These agitations create internal force that stimulates consumer mind. These forces are chaotic, and so the resultant force which makes purchase decision random.

Understanding Consumer Pork Attribute Preferences  [PDF]
Ann M. Cummins, Nicole J. Olynk Widmar, Candace C. Croney, Joan R. Fulton
Theoretical Economics Letters (TEL) , 2016, DOI: 10.4236/tel.2016.62019
Abstract: The best-worst scaling method was used to investigate consumers’ perceptions of the relative importance of seven different pork production and product attributes. Demographic information was then analyzed to determine which consumer characteristics were statistically significant determinants of these preferences. Of the attributes studied, animal welfare was ranked third most important following pork/food safety and taste. Consumer characteristics including gender, having a source for animal welfare information, and having purchased pork in the last year were found to be determinants of the size of the share of preference for many of the pork attributes studied.
The Intertemporal State Adjustment Model  [PDF]
Michael K. Wohlgenant
Theoretical Economics Letters (TEL) , 2017, DOI: 10.4236/tel.2017.73043
Abstract: The implications of the intertemporal state adjustment model (ISAM) are evaluated. The ISAM accounts for the effect of current purchases on future utility through a state variable that can either reflect habit formation or inventory holding. The model is shown to be forward looking with purchases depending upon beginning-of-the period state variable as well as the present discounted value of future user costs of the state variable. In this way, the model accounts for the speculative motive for inventory holding. The myopic state adjustment model, which depends on the beginning-of-the period state variable and current price, is a special case of ISAM when the discount rate is zero. Other special cases of the ISAM are identified and alternative representations of it for empirical analysis are presented.
The Effect of Ambivalence Online Review on Consumer Purchasing Intention  [PDF]
Yanyan Wu, Ding Pan
Psychology (PSYCH) , 2017, DOI: 10.4236/psych.2017.86055
Abstract: Online review has been playing an important role in consumer decision making and enterprise marketing recently. This study focuses on two important issues. Firstly, how the ambivalence online review change consumer decision-making and purchase intension from the point view of different types of ambivalence online review. Secondly, how consumer of different involvement degree interprets the ambivalence online review of consumer decision. Finally, the following conclusions are obtained through the empirical study: 1) When the review about product functional attribute is positive, inter-attribute ambivalence is more significant for consumer’s purchasing intension, compared with intra-attribute ambivalence. When the review about product hedonic attribute is positive, intra-attribute ambivalence is more significant to consumer’s purchasing intension, compared with inter-attribute ambivalence. 2) The degree of consumer involvement has a moderating effect on the relationship between product attributes and type of ambivalence and consumer purchasing intention. When the review about product functional attribute is positive, inter-attribute ambivalence is more significant to consumer’s purchasing intension, compared with intra-attribute ambivalence of high level of consumer involvement. In contrast, intra-attribute ambivalence is more significant to consumer’s purchasing intension, compared with inter-attribute ambivalence for high level of consumer involvement. When the review about product enjoyment attribute is positive, intra-attribute ambivalence is more significant in consumer’s purchasing intension, compared with inter-attribute ambivalence of high low of consumer involvement, thus there are no different between intra-attribute ambivalence and inter-attribute ambivalence for low level of consumer involvement.
Linking Consumer Perception of Store Image Using FANP  [PDF]
Ling-Zhong Lin, Huery-Ren Yeh
iBusiness (IB) , 2012, DOI: 10.4236/ib.2012.41003
Abstract: Both theoretical and practical efforts in store image often neglect the characteristics that have interactions and mutual influence among attributes or criteria, even in the stages of different brand life cycles. This study aims at creating a hierarchical framework for the store image managements. The analytical network process and fuzzy sets theory have been applied to both share of mind in store image and inherent interaction/inter-dependencies among diverse information resources. A real empirical application has been demonstrated for retailers. Both the theoretical and practical background of this paper have shown that fuzzy analytical network process can capture consumer’s perception existing incomplete and vague information for the mutual influence on attribute and criteria of the store image attributes.
Application of Life Style Model to Analyze the Market of Department Stores  [PDF]
Cheng-Wei Chung, Jiun-Jia Hsu
Journal of Service Science and Management (JSSM) , 2012, DOI: 10.4236/jssm.2012.53036
Abstract: This paper is focus on satisfaction of consumer behaviors in different department stores and using life style model to analyze their market difference. Customers were randomly selected from six different large department stores in Kaohsiung City during anniversary periods. The results were shown that total amount spent was below NT$3000 and most of them were for apparel. Anniversary sales, promotion, recommendation from families and friends are three mains reasons to shop in a department store. The life styles were defined in six types and they are confidence, unique, self-oriented, well budgeted, limited budgeted and simple. There are five different life style groups after K-mean analysis. There are busy-confidence group, rational discrete group, urban-city group, easy-relax group, and fashion-shopping group. These five life style groups have significant differences in term of shopping behavior, individual social economic background and willingness for re-purchasing.
The Recent Amendment to China’s Consumer Law: An Imperfect Improvement and Proposal for Future Changes  [PDF]
Zhixiong Liao
Beijing Law Review (BLR) , 2014, DOI: 10.4236/blr.2014.53016
Abstract: Recently, an Amendment Act (“the Amendment”) was made to China’s core legislation on consumer protection—the Consumers’ Rights and Interests Protection Law (“Consumer Protection Act 1993”). The Amendment comes into force on China’s “Consumers’ Day” of 2014. The Amendment brings some great and significant changes to the principal Act in response to the need of China’s changed and changing market and society. This paper analyses the most significant changes and argues that the Amendment is far from being satisfactory, in that some important issues/problems including, inter alia, the want of a clear legal definition of “consumer”, are left unaddressed. It also articulates the rationale for special protection to consumer and proposes further amendments including a “good” definition of “consumer” that shall be adopted in the future as soon as practical.
Organic Consumer Segmentation  [PDF]
Javier de Esteban Curiel, Juan Carlos Castro, Mauricio Quisimalín
Sociology Mind (SM) , 2015, DOI: 10.4236/sm.2015.53016
Abstract: One of the aspects that configure the social agreement these days in Ecuador is based on the “Food Sovereignty”. In this sense, this paper tries to identify and validate determinant factors over the consumption of ecological food in Ecuador. Among other factors, the authors analyse the demo-graphic characteristics, the knowledge about organic agriculture, the attitudes towards environmental issues, the considerations about organic product sales, the lifestyles and the main priorities when choosing food. The population of study was the city of Ambato, province of Tungurahua (Ecuador) with a sample size of 400 subjects in order to determine the patterns of organic consumption right there. In particular, this research was conducted through a face-to-face survey of 40 questions considering 86 variables divided into blocks of perceptions, attitudes, behaviours and socio-demographic profiles, such as income source, home size, education level, lifestyle or monthly family incomes. Hence, a model of analysis is determined on the awareness of organic products and its association with ecological purchase.
Counterfeit Products and the Role of the Consumer in Saudi Arabia  [PDF]
Abbas N. Albarq
American Journal of Industrial and Business Management (AJIBM) , 2015, DOI: 10.4236/ajibm.2015.512079
Abstract: The aim of this paper is to investigate the key antecedents of Saudi consumers’ attitudes toward counterfeit products. The study is also set out to examine the relationship of consumers’ attitude towards counterfeit product with purchase intention. The study adopted the self-administered survey methodology technique using a pre-validated pre-piloted questionnaire. The questionnaire was adapted from one previously used in Brazil. A survey of 520 respondents was selected in Riyadh market based on convenience-sampling method to test the hypothesized relationships using structural equation model (SEM) with maximum likelihood estimation. The empirical results from the structural model suggest that Saudi consumers’ intentions to buy counterfeited products are influenced by perceived risk, subjective norm, price-quality inference, prior purchase of counterfeits, and integrity. The paper reinforces the mediator role that attitude plays in the relationship between these antecedents and behavioral intentions. By having a better understanding of the consumers’ behavioral intentions of buying counterfeit products, the manufacturers and marketers of the genuine brand products can make better marketing strategies to entice the consumer to buy the original product and not the counterfeit version. Theoretical contribution of this study is an extension of knowledge of consumers’ attitude with regards to counterfeit products.
The Influence of Tunable LED Lighting Systems on Consumer Food Label Perceptions  [PDF]
Greg Clare, Nahide Hancer
Food and Nutrition Sciences (FNS) , 2016, DOI: 10.4236/fns.2016.77058
Abstract: A study was conducted in a grocery store simulation lab at a large Mid-Western university to measure consumer perceptions of meat package label design variations under different LED lighting conditions. A quasi-experimental approach using a multi-group between-within subjects’ post-test only design measured participants’ responses to the novel meat labels. Philip’s HUE consumer LED light bulbs were varied with different colors over beef steak package labels from 2700 K (RED) - 7000 K (BLUE). Goose neck lamps over the packages were used to create the display lighting simulations. The researchers determined that there was evidence of label and lighting interactions which influenced consumer perceptions of nutrition label information both between and within subject groups.
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