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“The Kite Management Philosophy” tells us: Before making change, an organization should fully understand the
surrounding environment, prepare related factors and develop a suitable system.
After the conditions are ripe, it must boldly implement the organizational
goals and be good at controlling. The current biggest problem of obsessing and obstacle
of the Chinese universities logistics reform is not properly handling the
relationship between logistics public welfare and marketability. The
dependence relationship of the two aspects is like a flying kite—more public
welfare means taking back and more marketability means flying off. Managers
should follow “The Kite Management Philosophy”, timely release and recycle the
cord according to the actual situation. They should dare to reform, be good
at controlling and have the courage to innovate.