oalib

Publish in OALib Journal

ISSN: 2333-9721

APC: Only $99

Submit

Any time

2020 ( 5 )

2019 ( 436 )

2018 ( 568 )

2017 ( 578 )

Custom range...

Search Results: 1 - 10 of 353743 matches for " Sérgio Luiz do Amaral;Campanario "
All listed articles are free for downloading (OA Articles)
Page 1 /353743
Display every page Item
A produ??o intelectual brasileira em responsabilidade social empresarial - RSE sob a ótica da bibliometria
Moretti, Sérgio Luiz do Amaral;Campanario, Milton de Abreu;
Revista de Administra??o Contemporanea , 2009, DOI: 10.1590/S1415-65552009000500006
Abstract: this article develops the selection and analysis of the enanpad academic publications between 1997 and 2007. this source of information was object of rigorous and in depth research, including both the profile of the authors, the articles and the quotations. 216 articles were classified with 9,523 corresponding quotations. the quantitative analysis of the quotations aims to describe their characteristics and to test the applicability of the lotka law - ll, one to the bibliometric fundamentals, which states that the number of authors making n contributions is about 1 / n2 of those making one contribution. in mature scientific fields, it is expected that few scientists publish more and many publish a less, but under a certain distribution. it was possible to verify that the ll does not apply to the csr, as it is tested against the quotations used. this means that the field is not mature, in scientific terms. it was also shown that the quotations of one year are not utilized in the following research year. evidence shows the most frequent quotations are those of administration handbooks and famous authors not necessarily related to csr. the area is dominated by the reproduction of the same ideas, strengthening the thesis of zone of intellectual comfort.
A Produ o Intelectual Brasileira em Responsabilidade Social Empresarial – RSE sob a ótica da Bibliometria
Sérgio Luiz do Amaral Moretti,Milton de Abreu Campanario
Revista de Administra??o Contemporanea , 2009,
Abstract: This article develops the selection and analysis of the EnANPAD academic publications between 1997 and 2007. This source of information was object of rigorous and in depth research, including both the profile of the authors, the articles and the quotations. 216 articles were classified with 9,523 corresponding quotations. The quantitative analysis of the quotations aims to describe their characteristics and to test the applicability of the Lotka Law – LL, one to the bibliometric fundamentals, which states that the number of authors making n contributions is about 1 / n2 of those making one contribution. In mature scientific fields, it is expected that few scientists publish more and many publish a less, but under a certain distribution. It was possible to verify that the LL does not apply to the CSR, as it is tested against the quotations used. This means that the field is not mature, in scientific terms. It was also shown that the quotations of one year are not utilized in the following research year. Evidence shows the most frequent quotations are those of administration handbooks and famous authors not necessarily related to CSR. The area is dominated by the reproduction of the same ideas, strengthening the thesis of zone of intellectual comfort.
MARKETING AND SOCIAL IN BRAZILIAN BANKS: EVIDENCE FOR ASYMMETRIC DOI: 10.5585/remark.v9i1.2154 O MARKETING E O SOCIAL NOS BANCOS BRASILEIROS: EVIDêNCIAS DE RELA ES ASSIMéTRICAS DOI: 10.5585/remark.v9i1.2154
Sérgio Luiz do Amaral Moretti
REMark : Revista Brasileira de Marketing , 2010, DOI: 10.5585/remark.v9i1.2154
Abstract: The objective of this study is to investigate the communication methods of a number of national banks based on social and environmental appeal by analyzing their social responsibility practices. The principal reason leading to this study is the ever-growing application of these factors by certain banks, including the Brazilian Bank Federation (Febraban), which shows the significance of this theme for the target groups involved. The last-known data available was gathered together for a study titled “Comparative evaluation of social and environmental responsibilities of banks in Brazil (roughly translated from “Avalia o comparativa da responsabilidade socioambiental dos bancos no Brasil”). This was completed in 2008 by the Brazilian Institute of Consumer Protection (IDEC), and in Fenabran’s 2008 Social Report on Corporate Social Responsibility(RSE) practices performed by the associated banks. The results obtained from these reports were confronted using related literature. The acquired results illustrate the practices undertaken by the banking sector prove to be asymmetrically negative when compared with what publicity campaigns market as ideal. The less than perfect results in practices related to consumers are the most striking – this is what the business is modeled around. For that reason, the practices should have already been incorporated in operational procedures. The management implications are numerous and serve as a warning for companies. Consumers’ complaints concerning the service provided to them signals that something is askew in the banking sector. O objetivo deste trabalho é investigar a comunica o de alguns bancos nacionais com base no apelo social ou ambiental, comparativamente a evidências de suas práticas de responsabilidade social. A principal raz o para este estudo é o crescente uso desse apelo por alguns bancos, inclusive pela própria Federa o dos Bancos Brasileiros (Febraban), indicando a importancia do tema para os públicos envolvidos. Os últimos dados disponíveis para proceder a esta investiga o est o reunidos na pesquisa Avalia o comparativa da responsabilidade socioambiental dos bancos no Brasil, realizada em 2008 pelo Instituto Brasileiro de Defesa do Consumidor (IDEC), e no Relatório Social da Febraban de 2008 sobre as práticas de Responsabilidade Social das Empresas (RSE) dos bancos associados à federa o. Os resultados desses relatórios foram confrontados com a literatura sobre o tema. Pode-se observar que as práticas do setor bancário em temas como trabalhadores, meio ambiente e consumidores apresentaram resultados ass
Vantagens competitivas com softwares livres: o caso de uma institui o de ensino [doi: 10.5329/RECADM.20100901001]
Luciana Helena Crnkovic,Sérgio Luiz do Amaral Moretti
Revista Eletr?nica de Ciência Administrativa - RECADM , 2010, DOI: 10.5329/572
Abstract:
COR OU ESCOLARIDADE DE PERSONAGENS DE PROPAGANDA? PREFERêNCIAS ENTRE UNIVERSITáRIOS
Sérgio Luiz do Amaral Moretti,José Mauro C. Hernandez,Patricia Morilha Muritiba,Sérgio Muritiba
Revista de Administra??o de Empresas , 2011,
Abstract: The literature on the evaluation of characters in advertising shows that the identification of social groups with ethnics varies according to the investigated object. With the aim of contributing to this field a survey was carried out with 4200 university students, in order to identify their reactions to a watch advertisement. The analysis considered three dependent variables, evaluating advertising, product and character; and three independent variables,evaluating the color of the respondent as well as the color and the educational level of the character perceived by the respondents. The results showed that the color of the skin of the character had little effect on the evaluation of the advertisement or the product, even among respondents who were of the same skin color. However, the perception of the educational level of the character was significant to explain the different ratings of the advertising and the product
Valor de compra hed?nico ou utilitário e sua influência no varejo: resultados de um survey no setor de constru??o civil
Lopes, Evandro Luiz;Teixeira, Jo?o Marques;Moretti, Sérgio Luiz do Amaral;
Organiza??es & Sociedade , 2012, DOI: 10.1590/S1984-92302012000100006
Abstract: this article analyzes the relationship between hedonic and utility purchase values, satisfaction, word-of-mouth and intention to repurchase through a model developed for this purpose. the study was motivated by the growing debate about the influence of the store environment on customer satisfaction. the hypotheses were tested through a survey of 400 interviews with buyers at a chain store of building materials in the state capital. the results indicated that the purchase price of utility positively influenced all outcome variables and the hedonic retail purchase price influenced only word-of-mouth and repurchase intention. the influence of the purchase utility on satisfaction, word-of-mouth and intention to repurchase was greater than the influence of the hedonic value of purchases. these findings may indicate, though not guarantee, that a good variety, ready availability of goods, good location, opening times and competitive prices result in satisfied and loyal customer.
Avalia??o de justi?a e inten??o de turnover em equipes de vendas: teste de um modelo teórico
Lopes, Evandro Luiz;Moretti, Sérgio Luiz do Amaral;Alejandro, Thomas Brashear;
Revista de Administra??o de Empresas , 2011, DOI: 10.1590/S0034-75902011000600005
Abstract: the theme of justice within in the context of the management of a sales team, albeit important for measuring the relationship and effectiveness of these teams, is little or never explored in brazil. the main purpose of this work is to understand the relationship between the evaluation of justice in its four-dimensional constitution (informational, procedural, distributive and inter-personal) and the motivation, loyalty and turnover intention of sales teams. the field study was carried out by means of an electronic survey with a final sample of 194 respondents, all sales professionals. one of the academic contributions of the study was to propose a new scale for measuring perceived justice. another contribution was that of enabling a more in-depth understanding of the multi-dimensional aspects of the perception of justice, loyalty, motivation and turnover intention. in this sense it provided evidence of the perceived justice in the psychological link between the sales team and the company.
Valor de Compra Hed nico ou Utilitário e sua Influência no Varejo: Resultados de um Survey no Setor de Constru o Civil
Evandro Luiz Lopes,Jo?o Marques Teixeira,Sérgio Luiz do Amaral Moretti
Organiza??es & Sociedade , 2012,
Abstract: Este artigo analisa a rela o entre o valor de compra hed nico ou utilitário com a satisfa o, boca a boca e inten o de recompra, por meio de um modelo desenvolvido para este fim. O estudo foi motivado pelo crescente debate sobre a influência do ambiente de loja na satisfa o dos clientes. As hipóteses foram testadas por meio de um survey de 400 entrevistas com compradores, nas lojas de uma rede de materiais para constru o civil da capital paulista. Os resultados indicaram que o valor de compra utilitário influenciou positivamente todas as variáveis de resultado do varejo e o valor de compra hed nico influenciou apenas o boca a boca e a inten o de recompra. A influência do valor de compra utilitário sobre a satisfa o, boca a boca e inten o de recompra foi maior do que a influência do valor de compra hed nico. Estas descobertas podem indicar, mesmo n o sendo uma garantia, que dispor de boa variedade, pronta disponibilidade de mercadorias, boa localiza o, horários adequados e pre os competitivos resultam em clientes satisfeitos e leais. ----- Utilitarian and Hedonic Shopping Value and Its Influence on Retail: Results of a Retail Building Supplies Survey ----- ABSTRACT ----- This article analyzes the relationship between the hedonic and utility purchase values, satisfaction, word-of-mouth and intention to repurchase through a model developed for this purpose. The study was motivated by the growing debate about the influence of store environment on customer satisfaction. The hypotheses were tested through a survey of 400 interviews with buyers at a network store of building materials in the state capital. The results indicated that the purchase price of utility positively influenced all outcome variables and the retail purchase price hedonic influenced only word-of-mouth and repurchase intention. The influence of the purchase utility on satisfaction, word-of-mouth and intention to repurchase was greater than the influence of hedonic value of purchase. These findings may indicate, although not a guarantee that a good variety, ready availability of goods, good location, opening times and competitive prices result in satisfied and loyal customers.
AVALIA O DE JUSTI A E INTEN O DE TURNOVER EM EQUIPES DE VENDAS: TESTE DE UM MODELO TEóRICO
Evandro Luiz Lopes,Sérgio Luiz do Amaral Moretti,Thomas Brashear Alejandro
Revista de Administra??o de Empresas , 2011,
Abstract: The theme of justice within in the context of the management of a sales team, albeit important for measuring the relationship andeffectiveness of these teams, is little or never explored in Brazil. The main purpose of this work is to understand the relationship between the evaluation of justice in its four-dimensional constitution (informational, procedural, distributive and inter-personal) and the motivation,loyalty and turnover intention of sales teams. The field study was carried out by means of an electronic survey with a final sample of 194 respondents, all sales professionals. One of the academic contributions of the study was to propose a new scale for measuring perceived justice. Another contribution was that of enabling a more in-depth understanding of the multi-dimensional aspects of the perception of justice, loyalty, motivation and turnover intention. In this sense it provided evidence of the perceived justice in the psychological link betweenthe sales team and the company
Gest?o social e ambiental em pequenas e médias empresas: influência e poder dos stakeholders
Moysés Filho, José Edson;Rodrigues, Andrea Leite;Moretti, Sérgio Luiz do Amaral;
REAd. Revista Eletr?nica de Administra??o (Porto Alegre) , 2011, DOI: 10.1590/S1413-23112011000100008
Abstract: the aim of this study was to analyze how large companies influence their suppliers, in this case small and medium enterprises (smes), in favor of adopting social and environmental responsibility practices. it was used for this purpose the perspective of corporate social responsibility (csr) that, although lacks a consistent theoretical unit, was more appropriate to the case. the relevance of the study was justified by the limited number of studies on csr on smes and the influence that stakeholders - in this particular case the concept was used in the sense of interested groups - have on this relationship. the study was conducted within the framework of the tear program - weaving sustainable networks - that aimed to mobilize, through large companies (or anchors), the adoption of social and environmental responsibility practices management for its suppliers. the methodology of multiple cases study was used with the purpose of considering such impacts through three anchors companies and six smes. according to results, it can be seen that the influence of stakeholders stressed the importance and accelerate the adoption of csr practices but lacks the strength to ensure an increase in performance, competitiveness and market opportunities. this finding is contrary to the initial objective of the tear program, as was nailed to smes by its organizers.
Page 1 /353743
Display every page Item


Home
Copyright © 2008-2017 Open Access Library. All rights reserved.