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Search Results: 1 - 10 of 12061 matches for " Mass Media "
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Media Economics Study Prominence and Relevance in India  [PDF]
Shaik Mohammad Shameer
Social Networking (SN) , 2015, DOI: 10.4236/sn.2015.44013
Abstract: Evolution of economic thought propagated different theories to understand the money management and its subsequent measures so as to fill demand and supply. The economics horizon broadens to study micro and macro aspects of each industry. Now mass media emerge as industry, delivering goods and services to the consumers. As mass media have expanded and given scope to many key players to enter into this industry to take part in pivotal role like content creators, exhibitors and distributors. Media priorities and agendas are incessantly changing to the tune of the market requirements. Each media industry is working out to produce content with low investment and gain profit out of it. Any change in the regulation policy and technologies may affect the economic process of the media industry. This article laid emphasis on the importance of media industry, scope for research, prospects and challenges of micro and macro characteristics of media industry in India.
Contextual Influence on Age at Marriage in Uttar Pradesh-India  [PDF]
Arvind Mohan, Ajay Pandey, Richa Sharma
Open Journal of Statistics (OJS) , 2019, DOI: 10.4236/ojs.2019.91003
Abstract: Female age at marriage in Uttar Pradesh is amongst the lowest in India. Previous studies on female age at marriage in an Indian context primarily focused on the individual level factors impacting female age at marriage. Community level factors that influence the female age at marriage in Uttar Pradesh were non-existent. In this study, the impact of community presence of mass media is studied using Hierarchical Linear Models. Thus using the data from NFHS-2, the study explores the within community presence of any forms of print, electronic or local mass media and its impact on female age at marriage in Uttar Pradesh. Total of 7175 currently married individual women were nested in 317 rural communities across Uttar Pradesh. Hierarchal linear modeling using SAS PROC MIXED was used in the study. The intra-class correlation of 0.13 indicates fair bit of clustering of female age at marriage within communities. Thirteen percent of the differences in female age at marriage are due to between community differences in Uttar Pradesh. Communities’ exposure to any forms of mass media has a positive impact on female age at marriage in Uttar Pradesh.
Numerical Study of Heat Transfer and Contaminant Transport in an Unsaturated Porous Soil  [PDF]
Abdelhamid Belghit, Mustapha Benyaich
Journal of Water Resource and Protection (JWARP) , 2014, DOI: 10.4236/jwarp.2014.613113
Abstract: Penetration of chemicals in the soil ground through irrigation water or rainfall induces important risks for the environment. These risks are badly known and may lead to direct contamination of the environment (atmosphere or ground water) or harmful effects on organisms living at ground level, indirectly affecting men. It is thus necessary to estimate these potential chemical risks on the environment. For that reason, the gradual change of these products (fertilizers, solutions, pollutants, ...) in the ground has been the subject of a lot of recent research works, based in particular on the study of non-saturated porous media in a theoretical, numerical or experimental way. Most of these works are incomplete and, in order to simplify the problem, they don’t take into accounts some process, which may be of prime importance under particular natural conditions. Complexity of such studies results from their multidisciplinary nature. In this communication, we study simultaneous transport of pollutant, the water that provides transport and the heat transfer in a 200 cm long cylindrical column full of sand taken as a non-saturated porous medium. We consider two kinds of conditions on the temperature at the column surface: the case of constant temperature and the case of sinusoidal temperature. We evaluate the influence of this temperature on the transfers. This study is purely numerical. We use the control volume method to determine hydrous, thermal and pollutant concentration profiles.
Effects of Globalization on Tv and Print Media in Pakistan
Maryam Kheeshadeh
International Journal of Asian Social Science , 2012,
Abstract: In this article we focus on globalization of mass media in Pakistan, as well as the impacts of globalization on electronic media and print media. Number of international channels frequently viewed in Pakistan.also discusses effects of media on the culture of Pakistan and final conclusion.
índices sociais de valor: mass media, linguagem e envelhecimento
Stacheski, Denise Regina;Massi, Gisele Aparecida Athayde;
Interface - Comunica??o, Saúde, Educa??o , 2011, DOI: 10.1590/S1414-32832011005000017
Abstract: this paper aimed to analyze the media discourse in relation to the process of human aging, through news reports published in the newspaper gazeta do povo (city of curitiba, state of paraná - southern brazil) and collected in 2008. the reports were organized and analyzed from the following aging stereotypes found in social practice: aging and degeneration of biological functions, aging and the absence of a social role for the elderly, and aging and the active elderly, responsible for their old age. the study is of interest both to health professionals - such as speech therapists and psychologists, who work with a conception that considers language as constitutive of subjects -, and to social communication professionals, who work with the media and interfere in social representations, in the social mental imagery.
Um estado emotivo: representa??o da gravidez na mídia
Rezende, Claudia Barcellos;
Cadernos Pagu , 2011, DOI: 10.1590/S0104-83332011000100012
Abstract: this article examines the representations of pregnancy in the magazine revista da gestante, particularly the notion that this is a process that may be to a large extent controlled by pregnant women. in this magazine, articles present a prescriptive discourse, with "tips" to a "happy and calm" pregnancy. they focus on the idea that pregnancy has an emotional nature, especially due to the frequent sentiments of fear and anxiety. by analyzing these emotions, i argue that pregnant women are seen as autonomous agents who are relatively isolated from their social circle, except for their relations with medical specialists. self control during pregnancy, thus, becomes an issue, reinforcing a wider concern with emotional control common in modern western societies.
Tabaco y medios de comunicación escritos en Espa?a: una atracción fatal
Montes,Julio; álvarez,María L.;
Gaceta Sanitaria , 2006, DOI: 10.1590/S0213-91112006000100011
Abstract: objective: tobacco advertising is a powerful factor in encouraging smoking initiation. we analyzed tobacco advertising in written mass media in spain between 2002 and 2005. methods: we performed an annual cross-sectional study of advertisements in the 41 most widely disseminated written mass media (nearly 10 million readers). results: in the period studied, 37% of the media included tobacco advertising (an average of 4.35 million readers). only 4% of the media included anti-drug campaigns (an average of 0.27 million readers). tobacco advertising increased from 2.0 to 4.7% (overall) and from 4.3 to 8.0% (in media allowing tobacco advertising). four out of every 10 readers and one out of eight spaniards aged 15 years or older were exposed to tobacco advertising. fifty-six percent of advertisements included young people. conclusions: tobacco advertising remains prominent in written mass media in spain and was mainly directed at young people.
Alcohol y publicidad en la prensa escrita en Espa?a
Montes-Santiago,J.; álvarez Mu?iz,M. L.; Baz Lomba,A.;
Anales de Medicina Interna , 2007, DOI: 10.4321/S0212-71992007000300002
Abstract: background: alcohol advertising is a powerful factor of incitation to consumption. we analyzed the alcohol advertising, especially that youth-focused, in written mass media in spain during the period 2002-2006. methods: annual cross-sectional study of advertisements in 41 widely difused written mass media (average readers: 10,1 millions). results: media admitting alcohol publicity were 29% in the whole. (2,9 millions of readers on average, 29% of total readers). alcohol advertising constituted the 3,8% of global publicity and the 8,6% of the publicity in media admitting alcohol publicity. in this period only 4% of the media (2,4% of total readers) inserted antidrug campaigns. in brief, three out of 10 total readers and one out of 12 people older than 15 years suffered the impact of tobacco advertising. young people were included in 33% of alcohol advertisements and 3 out of 6 of youth-oriented magazines permitted a such publicity. conclusions: alcohol publicity remains high in written mass media in spain. by contrast few people received informative antidrug campaigns. advertising was preferentially directed to young people.
The Linguistic Representation of Economic Breakdowns in the Mass Media Language as Inverted Rhetoric of Vivity
Haase, Fee-Alexandra
Argumentum , 2010,
Abstract: This article examines the description of economic crisis in The New York Times with examples of articles that appeared in the years 2008 and 2009. There are three dimensions the crisis as an event is described; one of them is the description of crisis as a movement or a development of international and global extension (spatial dimension). The second is the metaphorical one actually describing the crisis as a natural force. The third one is the description of the crisis as a more or less globally appearing crisis. Our question is “How is the crisis as medial event described, if there is no concrete reference object to refer to, but just a, semantically expressed, concept denoting a non-material and non-perceptible entity described as crises?” Taking the examples from The New York Times we will demonstrate that such a lack of a concrete object does not alter the language of journalism, except that a (for the news language uncommon) metaphoric production takes part. The activity of the object represented by the noun is the agent of activities, even though the processes are highly abstract. On a meta-level, the language in the news becomes an allegorical network with the metaphorisized object crisis as the agent of movement in an intertextual setting of texts using the expression.
Chemistry in the Popular Culture: Mass Media, Music and Outreach Events
Jergovi?, B.
Kemija u Industriji , 2011,
Abstract: Science is often identified with the discipline of chemistry particularly in the popular sphere and in visual culture. The image of science or its profile is created mainly in the mass media, but also in other spheres and in many different ways. Mass media are in the focus of many research groups, as the most frequent and efficient source of scientific information to the public. Science communication research is rather intense also in the attempt to understand the non-linear interaction with popular music and film. In addition, public activities of scientific institutions are being investigated, as well as the public image of science in projects where scientists are directly communicating with the general, lay audience. Notwithstanding, a link between research and the practice of science communication is non-existent. Public communication of science is more emerging than planned, there are many isolated actors and programs, and ‘hard’ sciences are not keen on using the social sciences’ knowledge and skills. In order to improve this situation, it is essential to understand how the public image of science is created, and how science interacts with its audiences. Here, the public image of science is discussed with regard to the news values and the new circumstances for mass communication, particularly the convergence of different media, which offers new possibilities for science in the public. An analysis of the media coverage of chemistry in the International Chemistry Year 2011 shows huge differences in the frequency and nature of the media coverage, particularly with regard to media convergence and the use of different media simultaneously. Outreach events are discussed in the light of the influence on their visitors. Since science communication is present in other spheres of popular culture, and in nonlinear top-down manner, we shortly discuss communication about chemistry in pop music in the attempt to suggest the need to communicate chemistry and science at different levels and to broader audiences.
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