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Search Results: 1 - 10 of 411286 matches for " Márcio Lopes Pimenta "
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Logistic Architecture Based on Models  [PDF]
Tania Regina Brasileiro A. Teixeira, Márcio Lopes Pimenta
iBusiness (IB) , 2014, DOI: 10.4236/ib.2014.64020
Abstract: The article identifies the essential dimensions in relation to outsourced logistic management, through a study of the outsourcing process of a large Brazilian wholesaler distributor’s logistic activities. The author has developed a management tool able to guide and direct the outsourcing operators of integrated logistic services so as to allow them to organize their management system. The author proposes a logistic architecture based on models which will facilitate the managerial work and transform the logistic system into a strategic skill, thus leveraging its ability to compete in the market. This idea is focused on the client, and is capable of integrating and managing all the interface elements of the logistic system, connecting and joining all of them in order to perform more organized and structured logistic activities. Therefore, the logistic architecture based on models represents the nature and structure of a logistic system as well as determines the way for it to operate.
Fatores críticos para a melhoria contínua em indústrias brasileiras
Oprime, Pedro Carlos;Mendes, Glauco Henrique de Sousa;Pimenta, Márcio Lopes;
Produ??o , 2011, DOI: 10.1590/S0103-65132011005000008
Abstract: the aim of this paper is to identify and analyze critical factors in the development of continuous improvement (ci) activities in brazilian manufacturing companies. a conceptual model of relationship between practices and results was tested through a survey conducted in 46 manufacturing companies. factors such as: problems solving tools training, suggestion incentives, face-to-face communication, visits to the shop floor and adoption of incentive systems, have proved to be critical at reaching success in ci activities. through factorial analysis, two critical constructs concerning continuous improvement process were identified: 1) promotion of continuous improvement through incentive mechanisms; and 2) high level management support and leadership and management active involvement. it was observed that there is a statistically meaningful relationship between the use of problem solving techniques and the incentive mechanisms in face of the companies' performance.
Integra??o entre logística e marketing: fatores críticos na perspectiva de intera??o e colabora??o
Pimenta, Márcio Lopes;Silva, Andrea Lago da;Yokoyama, Marcos Hideyuki;
REAd. Revista Eletr?nica de Administra??o (Porto Alegre) , 2011, DOI: 10.1590/S1413-23112011000300006
Abstract: many researchers highlight the existence of a close relationship between marketing and logistics functions. it is perceived that the integration of these functions influences positively the performance of organizations. the literature about inter-functional integration suggests informal and formal strategy configurations, aiming to study the synergy within the organizations. the aim of this paper is to identify and characterize elements that facilitate or inhibit the integration between logistics and marketing functions, in the internal ambit of dairy manufacturers. the article consists in a bibliographic research about the theme and a multiple case study that aimed to evidence concepts from the literature. in depth interviews were conducted with four managers, based upon the critical incident technique (flanagan, 1954), that also contributed to the data analysis and interpretation. it was realized that the logistics and marketing managers reveal the existence of elements that inhibits the integration, as well as, elements that facilitate the integration. moreover, it was evidenced formal (hierarchy structures between marketing and logistics) and informal (trust and synergy relationships between the managers of each area), situations of integration that, according to the literature, are adopted in reason of the need of higher levels of interaction or collaboration, respectively. the integration inhibitors and facilitators mentioned, as well as their definitions, may contribute with further research in the field of interfunctional integration between marketing and logistics, and also, among many internal areas of organizations.
Valores em servi os de policiamento comunitário: o Programa Ronda do Quarteir o sob a ótica da teoria da cadeia de meios e fins Values in communitarian police services: the Block Patrol Program under the means end-chain theory view
Liliane Araújo Pinto,Luiz Carlos Murakami,Márcio Lopes Pimenta,Natália de Sena Nunes
Revista de Administra??o Pública , 2012, DOI: 10.1590/s0034-76122012000100016
Abstract: O crescimento da violência, a preocupa o mais intensa dos cidad os pela busca da seguran a e as estratégias gerenciais adotadas por organiza es privadas contribuíram para que as organiza es policiais adotassem um novo modelo de policiamento - "o policiamento comunitário", com foco na parceria entre a sociedade e a polícia para juntos melhorarem a sensa o de bem-estar das pessoas. Este artigo tem como objetivo analisar, sob a ótica da teoria da cadeia de meios e fins, a estrutura de valores dos usuários dos servi os de policiamento comunitário: o Ronda do Quarteir o na cidade de Fortaleza (CE), tomando como base a identifica o de atributos do servi o percebidos por estes usuários e das rela es entre os atributos e suas consequências na utiliza o do servi o com os valores pessoais dos indivíduos. Utilizou-se a técnica de laddering que permite a constru o do mapa hierárquico de valor, evidenciando os elementos que caracterizam o comportamento dos consumidores ao utilizarem tal servi o. Os resultados mostram a preocupa o dos usuários dos sevi os do Ronda do Quarteir o em atingir o bem-estar que poderá ser adquirido na realiza o dos valores: amar o que faz, amizade, cidadania, defender a pátria, felicidade, honestidade, satisfa o, seguran a e sentir-se útil à sociedade. The increase of violence, the more intense citizen's search for security contributed for a new model of police offered by government which is the "community police". This kind of police is developed in many countries in order to create a close relationship with the society. It is focused on the partnership between society and police to develop jointly an improved people's welfare. This paper's objective is to make an analysis, under the means end-chain theory, of the values structure of the users of "Block patrol" a community police created in a capital city of the northeast of Brazil. First, this study identifies the main attributes of the services as attendance speed, nice clothing, credibility. The second step was to relate these attributes to the consequences to the user. These main attributes perceived by these users and the relation between these and its consequences lead to the values. The laddering technique was used which allowed the construction of the hierarchical value map showing the user's behavior after the service experience. This map shows the main relationship with the attributes, consequences and values, allowing insights to an effective communication strategy. The values identified were: love, friendship, citizenship, happiness, honesty and satisfaction.
Fatores críticos para a melhoria contínua em indústrias brasileiras Critical factors for the continuous improvement in brazilian manufacturing companies
Pedro Carlos Oprime,Glauco Henrique de Sousa Mendes,Márcio Lopes Pimenta
Produ??o , 2011,
Abstract: O objetivo deste artigo é identificar e analisar fatores críticos no desenvolvimento de atividades de melhoria contínua (MC) em empresas industriais brasileiras. Um modelo conceitual de relacionamento entre práticas e resultados foi testado por meio de um survey utilizando uma amostra de 46 empresas industriais. Fatores como: treinamento em ferramentas de solu o de problemas, o incentivo a sugest es, a comunica o face a face, visitas ao ch o de fábrica e ado o de sistemas de incentivos, se mostraram críticos para alcance de sucesso em atividades de MC. Identificaram pela análise fatorial dois constructos críticos relacionados ao processo de melhoria contínua: 1) a promo o das atividades de melhoria contínua por meio de políticas de incentivos; e 2) o suporte e lideran a da alta administra o e ativa participa o da gerência. Observou-se que há rela o estatisticamente significativa entre o uso de técnicas de solu o de problemas e mecanismos de incentivos com o desempenho das empresas. The aim of this paper is to identify and analyze critical factors in the development of continuous improvement (CI) activities in Brazilian manufacturing companies. A conceptual model of relationship between practices and results was tested through a survey conducted in 46 manufacturing companies. Factors such as: problems solving tools training, suggestion incentives, face-to-face communication, visits to the shop floor and adoption of incentive systems, have proved to be critical at reaching success in CI activities. Through factorial analysis, two critical constructs concerning continuous improvement process were identified: 1) promotion of continuous improvement through incentive mechanisms; and 2) High level management support and leadership and management active involvement. It was observed that there is a statistically meaningful relationship between the use of problem solving techniques and the incentive mechanisms in face of the companies' performance.
VALUES ASSOCIATED WITH PURCHASE OF CARS FOR YOUTH IN CEARá: A STUDY FROM THE PERSPECTIVE OF MEANS-END CHAIN VALORES ASSOCIADOS à COMPRA DE AUTOMóVEL POR JOVENS NO CEARá: UM ESTUDO SOB A óTICA DA CADEIA DE MEIOS-FIM DOI: 10.5585/remark.v11i3.2298
Natália de Sena Nunes,Liliane Araujo Pinto,Luiz Carlos Murakami,Márcio Lopes Pimenta
REMark : Revista Brasileira de Marketing , 2012, DOI: 10.5585/remark.v11i3.2298
Abstract: The automotive sector is a competitive environment and therefore needs implementation of strategies of differentiation to gain consumer preference. To achieve their goals, organizations must develop strategies, including segregating the target market. An important segment to be serviced is the youth segment, which has needs and desires to be met, and who are major influencers at home and whose dream of consumption is the automobile. To capture this audience, we should try to understand what motivates them to buy a vehicle, what values drive the purchase of a particular car, and then we should offer the product that the customer demands. This is the goal of this research. This research is analyzed from the perspective of the Means-End Chain Theory to identify attributes, consequences, and values involved in the relationship between youth and automobiles. To achieve the objectives of this study, we used the method of in-depth interviews through the laddering technique. The survey was conducted on a sample of 30 young people, between ages 18 and 24, in Ceará who have their own cars and who chose their vehicle at the time of purchase. The results indicate the predominance of an individualistic field from the perspective of Schwartz, where the core values highlighted were: well-being (feeling well), safety, enjoyment, planning for the future, and quality of life. O setor automotivo enfrenta um ambiente competitivo e, por isso, precisa implementar estratégias de diferencia o para que o consumidor prefira uma empresa em detrimento a outra. A fim de alcan ar atingir o seu objetivo, as organiza es devem criar estratégias que podem ser tra adas através da conquista de um público específico, o jovem. Para conquistar esse público, porém, deve-se buscar entender o que os motiva a adquirir um veículo, quais s o os valores por trás da compra de um determinado automóvel, para que a empresa possa oferecer realmente um carro que o cliente procura. Esse, portanto, é o objetivo desta pesquisa, que é analisada sob a ótica da teoria de meios-fim, t o importante para a identifica o de atributos, consequências e valores envolvidos na rela o do jovem e o automóvel.
Marca Cooper: uma história de sete décadas no mercado regional
Luiz Eugênio Veneziani Pasin,Adilson da Silva Mello,Márcio Lopes Pimenta
ECCOM , 2012,
Abstract: In the dynamic process of market creation and brand development organizations require a capacity for planning and action that should be fully in line with consumers. It can be argued that the brand is an asset of the company that constitutes its identity. Located in the Paraíba Valley (S o Paulo state, Brazil), the Cooperative Dairy in Sao Jose dos Campos-CLSJC is a cooperative organization, the agribusiness sector, which is present in the regional market for over 75 years. His story, cooperative organization reveals the development of the Cooper brand, which over the years was winning the regional market and which today is synonymous with respect and credibility among consumers in the region. Therefore, the aim is to analyze the evolution of CLSJC, based on the creation and development of the Cooper brand, which had its genesis as a factor that induces the need to shutdown the Central Cooperative Dairy (S o Paulo state, Brazil), along with actions related to the extent of brand into new product lines that go beyond the dairy sector.
Germination and development of jatropha seedlings under water stress conditions Germina o e desenvolvimento de plantulas de pinh o manso sob condi es de estresse hídrico simulado
Márcio Dias Pereira,José Carlos Lopes
Semina : Ciências Agrárias , 2011,
Abstract: The first step sequence that involves the germination process is imbibition. The limitation of water to the seed at planting time can reduce germination and velocty as well as the development of the seedling. Hence, the objective of this study was to evaluate the germination and seedling development of jatropha under conditions of water stress by polyethylene glycol (PEG6000). The study was conducted at the Research Laboratory of the Department of Crop Seeds, Federal University of Vi osa. We used seeds of jatropha in temperature de 30 °C under osmotic potential levels of 0.0, -0.2, -0.4, -0.6, -0.8, -1.0 and -1.2. The performance of seed germination and seedling development were evaluated by germination (first and second count), index of germination velocity, time of germination, length and primary root and hypocotyl length. The experimental design was completely randomized design with six levels of osmotic potential to more witnesses and four replications. We conducted the analysis of variance and regression of the data and curves fitted by quadratic polynomial model for all variables. The reduction in osmotic potential of the substrate caused a significant reduction in germination of seeds of jatropha, as well as the speed of germination and seedling performance of this species. The fall of germination and seedling performance is enhanced and levels considered critical to -0.2 MPa and inhibits germination from -1.2 MPa. A primeira etapa da seqüência que envolve o processo germinativo é a embebi o. A limita o de água para a semente no momento da semeadura pode diminuir a germina o e sua velocidade, bem como o desenvolvimento da plantula. Diante disto, o objetivo deste trabalho foi avaliar o desempenho germinativo e o desenvolvimento de plantulas de pinh o manso sob condi es de estresse hídrico simulado por polietilenoglicol (PEG6000). O trabalho foi desenvolvido no Laboratório de Pesquisa em Sementes do Departamento de Fitotecnia da Universidade Federal de Vi osa. Utilizaram-se sementes de pinh o manso em temperatura de 30oC sob os níveis de potencial osmótico de 0,0; -0,2; -0,4; -0,6; -0,8; -1,0 e -1,2. O desempenho germinativo das sementes e o desenvolvimento das plantulas foram avaliados pelos testes de germina o (primeira e segunda contagem), índice de velocidade de germina o, tempo médio de germina o, comprimento de raiz primária e comprimento do hipocótilo. O delineamento estatístico utilizado foi o inteiramente casualizado com seis níveis de potencial osmótico mais a testemunha com quatro repeti es. A redu o do potencial osmótico do sub
Vacina inativada contra a hepatite A: revis?o da literatura e considera??es sobre seu uso
Santos, Márcio Vieira;Lopes, Marta Heloísa;
Revista da Sociedade Brasileira de Medicina Tropical , 1997, DOI: 10.1590/S0037-86821997000200010
Abstract: a new, safe, highly immunogenic and probably long term effective inactivated hepatitis a virus vaccine has been licensed for clinical use. clinical trials in developed countries have demonstrated its efficacy in preventing hepatitis a in high risk groups, such as travelers to regions where hav infection is endemic and day care children and staff, its efficacy in postexposure conditions and in community outbreaks. the authors review the basic and changing features of the disease and its epidemiology in especific geographical regions trying to elucidate its use in the control of the disease in developing countries, especially in brazil. taking in consideration its efficacy, safety and immunogenicity, the inactivated hepatitis a vaccine may be of extreme value in terms of individual protection. because this vaccine is so new, there are no formal recomendations for its use in developing countries, and appropriate public health use of hepatitis a vaccine requires up-to-date epidemiological information.
Discuss?o sobre os critérios de avalia??o econ?mica: valor presente líquido (VPL), valor anual equivalente (VAE) e valor esperado da terra
Silva, Márcio Lopes da;Fontes, Alessandro Albino;
Revista árvore , 2005, DOI: 10.1590/S0100-67622005000600012
Abstract: frequently, it has occurred doubts and confusion in the interpretation of criteria of economic evaluation in the forestry sector. the objective of this was to clarify and argue the main issues related to the net present value, equivalent annual value and soil expected value, as well as to compare them and demonstrate that there is a relation among them. therefore, a study of case of a project of investment in eucalyptus reforestation was used in order to compare the criteria. the results indicated that all the criteria were adjusted and could be applied, being enough to know well the difference among them and the correct form of their interpretation.
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