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Search Results: 1 - 10 of 122 matches for " Fashion "
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The Transformation of Japanese Street Fashion between 2006 and 2011  [PDF]
Aliyaapon Jiratanatiteenun, Chiyomi Mizutani, Saori Kitaguchi, Tetsuya Sato, Kanji Kajiwara
Advances in Applied Sociology (AASoci) , 2012, DOI: 10.4236/aasoci.2012.24038
Abstract: The emergence of Japanese street fashion in the 1990s in young girls has created a notion of generation identity and new fashion styles. Although Japanese street fashion was studied by scholars from multiple-disciplines, little research has been carried-out on its evolution overtime. This paper aims to examine its transition over a five year period from 2006 to 2011, and to explain the factors that led to these changes. In order to follow the transition of street fashion, survey questionnaires were distributed to a total of 1,094 female college students in Tokyo between 2006 and 2011. Further, fashion magazines were studied and surveyed to understand their evolution and the influence on their readers. The findings showed that economic recession in 2007, the fast fashion business, and the fashion models played a significant role in shifting the popularity of each style, and Casual style became the most popular style throughout the years of the study. In addition, fashion styles have merged and became difficult to differentiate by their appearances. Many fashion magazines also added Casual style to their publication. Finally, this paper suggests that teens created their own styles by combining several fashion elements, and as a result new styles such as Ageha and Mori girl were observed in the fashion scenario.
Fashion Awareness and Interest among Female Students at A College in Gweru, Zimbabwe
Alice Mukoko
International Journal of Asian Social Science , 2012,
Abstract: The study examines the differences in orientation towards fashion styles among female students at a college and tries to determine how students develop awareness and interest in fashion. A descriptive survey was used and questionnaires were data collecting tools. Thirty female student teachers within the age range of 25-45 years were randomly selected from a college in Gweru, Zimbabwe. Quantitative and qualitative data collected were presented in tables and narrative forms. The findings indicate that levels of personal involvement with fashion were low among the female students. Differences in levels of fashion awareness and interest were noted by marital status and knowledge related to fashion. Findings are intended to benefit fashion marketers, designers, merchandisers and garment constructors. The study recommends that appropriate marketing tools be developed to meet the needs of the consumer at the different stages of the fashion adoption process and that different promotional strategies be designed to cater for the different consumer segments.
Fashion and Innovation
Márta Kisfaludy
Acta Polytechnica Hungarica , 2008,
Abstract: The link between fashion and innovation is showed from the point of view of afashion designer, who did research work on this theme in her doctoral thesis. The authordemonstrates some of the results expressed in her practical work.
The Interdependence between the Demand of Fashion Industry and the Function of Fashion Education  [PDF]
Shiyuan Cheng
American Journal of Industrial and Business Management (AJIBM) , 2018, DOI: 10.4236/ajibm.2018.84073
Abstract: When the cultural industry is booming, fashion industry and fashion education emerge as the times require, and they are also derived from each other. Through the research, it is found that their relationship is specific, and the fashion education extends from the traditional only to the education of the industry, the education of the market and the education of the consumers. The form of fashion education is still education, but the essence has evolved into the pursuit of fashion innovation and the indoctrination of fashion culture, which is required by the development of fashion industry. This pursuit and instillation is through the production, management, marketing, brand, design and propaganda of the fashion industry. The external performance of fashion education is to cultivate all kinds of professional talents in fashion industry, but it is rooted in the innovation and creative breakthrough of fashion industry and products, thus promoting the continuous development of fashion industry through the role of human resources in fashion industry, and finally reaching the goal of leading the fashion industry with the power of knowledge. Fashion industry is developing. Fashion education is also developing, and is more and more popular in front of fashion industry, leading the development of fashion industry.
Characteristics and Promotion Research on Fashion Clothing E-marketing  [PDF]
Pingping Meng
Creative Education (CE) , 2012, DOI: 10.4236/ce.2012.37B008

The fashion clothing E-marketing is an important part of the fashion sales. E-marketing brings wider world for the clothing sales. This paper analyses the characteristics, the promotion method, and development suggestions of fashion clothing E-marketing. To sum up, the mature development of E-marketing promotes the development of the fashion clothing marketing.

Observatorio de Tendencias
Perez Zelaschi,Marina;
Cuadernos del Centro de Estudios en Dise?±o y Comunicaci?3n. Ensayos , 2012,
Abstract: observatory of trends of inti textile: its reason of being, social and productive context, forms of work of the multidisciplinary group, methodologic contributions, the results of more than one decade of interpretation of clothing phenomenon, national as well as international, making information accessible to designers and entrepreneurs from around the country.
Materialism, Fashion Involvement, Fashion Innovativeness and Use Innovativeness: Exploring Direct and Indirect Relationships  [PDF]
Vikas Gautam, Vikram Sharma
Theoretical Economics Letters (TEL) , 2018, DOI: 10.4236/tel.2018.811158
Abstract: The objective of the current study was to examine the direct and indirect impacts of materialism on use innovativeness in case of fashion products among Indian consumers. An empirical study was conducted to test these relationships with 282 respondents comprised of 59 percent males and 41 percent of females. Proposed conceptual study model was tested with the help of higher order structural equation modeling by using IBM AMOS 21.0. We confirmed full mediation of fashion involvement in the relationship between materialism and use innovativeness. Furthermore, our study results found full mediation of fashion innovativeness in the relationship between materialism and use innovativeness. On the other hand, materialism had a direct significant negative impact on use innovativeness in case of fashion products. We strongly recommend to the fashion product marketers to highlight the concept of use innovativeness in the entire marketing mix for better business prospects.
Dignidade, celibato e bom comportamento: relatos sobre a profiss?o de modelo e manequim no Brasil dos anos 1960
Bonadio, Maria Claudia;
Cadernos Pagu , 2004, DOI: 10.1590/S0104-83332004000100004
Abstract: through oral accounts from former advertising and development group professionals of rhodia in the 1960?s, the article analyzes differences and similarities in terms of male and female memories on aspects concerning the profession of fashion model, most particularly "rhodia?s exclusive fashion models".
Nós, os outros: constru??o do exótico e consumo de moda brasileira na Fran?a
Leit?o, Débora Krischke;
Horizontes Antropológicos , 2007, DOI: 10.1590/S0104-71832007000200009
Abstract: this article discusses the consumption of brazilian products - especially fashion and clothing - in france as a means of consuming the exotic. therefore, the author starts from ten months in fieldwork in france, evaluating the data collected there with the experience from a previous research, carried out in brazil. firstly, the article discusses the exoticism, a topic that invariably opens doors to a debate about identities and alterities. afterwards, some particularities of "consuming the other" are analyzed, present in french discourses concerning brazilian products. at last, it follows that the construction of an exoticism after the brazilian fashion is situated simultaneously in the french imaginary about the brazilian other and in the very brazilian production of garment fashion.
O papel do consumo na constru??o do habitar imaginário feminino apresentado no filme "Confessions of a Shopaholic"
Lima,Letícia Salem Herrmann;
Ex aequo , 2010,
Abstract: the aim of this paper is to highlight the role of imagination and consumption in the universe and the humanization of incorporation granted to female mannequins and clothing products driven by big brands. it was noted the building's character rebecca in the movie ?confessions of a shopaholic?, its relevance in the context and factors surrounding its habitat. we opted for the approach to fashion and use of windows and mirrors analogy to consumption, fantasy and need for acceptance that some female consumer relations in the film. main theories as a basis we used the works of jean baudrillard, gilles lipovetsky and zygmunt bauman that address consumer relations, guy debord on the media spectacle, juremir machado on the human imagination and michael maffesoli researcher of social groups.
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