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Search Results: 1 - 10 of 2415 matches for " Fair Trade "
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Explanatory Models of Change of Consumer Behavior Applied to Social Marketing  [PDF]
Nayeli Manzano, Luis Rivas, George Bonilla
iBusiness (IB) , 2012, DOI: 10.4236/ib.2012.43031
Abstract: This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most important and relevant databases were consulted in order to get to the frontier of knowledge. It analyzes model differences and their variables, and pre sents a comparison among the models. One of the most interesting findings is the description of the stages of evolution in the purchasing decisions and the identification of the inhibitors of each stage. Five models were founded and compered as a result of the analysis. The five phases of fair consumers’ behavior: Disinterest, Concern, Attitude, Action and commitment behavior will be discussed.
El comercio justo: ?una alternativa de desarrollo local?
García Chiang, Armando;
Polis , 2011,
Abstract: resulting from different alternative trade initiatives, "fair trade" may be defined as a type of partnership that seeks sustainable development for excluded producers or with major disadvantages. it seeks to achieve such objective by proposing better commercial conditions to farmers and educating consumers. this type of trade, has known, in the past two decades, a steady growth in the industrialized countries. it has evinced different conceptions and strategies to progress, raising questions about the impact of its practices and its ability as a real alternative of sustainable and equitable local development. this article carries out a brief review of the history of fair trade, introduces a discussion on its relationship with the local development and social economy, and presents concrete examples of this commercial alternative both sides the producers and the consumers.
O comércio justo e solidário é alternativa para segmentos populacionais empobrecidos? Estudo de caso em Território Kalunga (GO)
Tiburcio, Breno Arag?o;Valente, Ana Lucia E. F.;
Revista de Economia e Sociologia Rural , 2007, DOI: 10.1590/S0103-20032007000200010
Abstract: a presentation of the main results and discussions of a study case carried out in kalunga territory (built up by former slaves′descendants) on the situation and prospects of fair trade in that site, based on the experiment developed by the kalunga fair market enterprise (kmj), in the small town of cavalcante (go). here are some of the results we can point out: a) the kalungas are below poverty level, being part of them below destitution level; b) it′s necessary to find alternatives to generate income for community survival; c) kmj is an enterprise focused on market economy and is far from being a fair trade experience or ethical solidary trade; d) kmj poses an alternative for the commercialization of kalunga products and the relationship set up by the enterprise provides a significant increase of the family income; e) the challenge for the building-up of a new model to organize production, distribution and consumption of socially produced goods, as well as the exercise of alternative experiments can indeed be faced by the kalungas, provided they have the support of public policies which, universal as they are, don′t fail to regard the unique features of their ethnic group.
Tensions Between Firm Size and Sustainability Goals: Fair Trade Coffee in the United States
Philip H. Howard,Daniel Jaffee
Sustainability , 2013, DOI: 10.3390/su5010072
Abstract: Sustainability marketing trends have typically been led by smaller, more mission-driven firms, but are increasingly attracting larger, more profit-driven firms. Studying the strategies of firms that are moving away from these two poles (i.e., mission-driven but larger firms, and profit-driven firms that are more committed to sustainability) may help us to better understand the potential to resolve tensions between firm size and sustainability goals. We used this approach to analyze a case study of the U.S. fair trade coffee industry, employing the methods of data visualization and media content analysis. We identified three firms that account for the highest proportion of U.S. fair trade coffee purchases (Equal Exchange, Green Mountain Coffee Roasters and Starbucks) and analyzed their strategies, including reactions to recent changes in U.S. fair trade standards. We found an inverse relationship between firm size and demonstrated commitment to sustainability ideals, and the two larger firms were much less likely to acknowledge conflicts between size and sustainability in their public discourse. We conclude that similar efforts to increase sustainability marketing for other products and services should be more skeptical of approaches that rely on primarily on the participation of large, profit-driven firms.
Fair trade: as an international hot topic and its approach in Brazil Fair Trade (comércio justo) como um ‘Tópico Quente” internacional e sua abordagem no Brasil
José Carlos Lazaro Silva-Filho,Flavio Leandro Batista de Moura Cantalice
Revista Eletr?nica de Estratégia e Negócios , 2011,
Abstract: This paper aims to analyse the concept of Fair Trade in international and Braszilian literature. Throgh the identification of the grow of thema and analyzing the possible "barriers" to the development of the theme in the Brazilian context. The authors develop two bibliometric research, a eletronic amd international one based on database of "Web of Science from ISI” and another in the brazilian publications (proceedings and journals). Although the indentification of the thma as a real emerging theme in international literature("hot topic"), the authors noted a significant gap in the Brazilian publications. The author propouses to use use the theoretical approach, that emerges fom the French social science, the "quality and conventions" aproach that are being use to understand the coordination of networks of agribusiness So, in Brazil, the Fair Trade still inscipiente because it does not comes from a "civic (moral) convention", that could be a necessary phase to achive de “market convention”, in other side de developed countries began has a civic convention and are achiving the market as a new convention, assimilated by the retails networks. Este artigo tem como objetivo analisar bibliometricamente o desenvolvimento do conceito de Fair Trade na literatura internacional e nacional, identificando a emergência do tema e analisando possíveis “barreiras” do tema no contexto nacional. Para isto foram feitas duas pesquisa bibliométricas, um na base “Web of Science” da ISI e outra nas publica es nacionais (anais e revistas). Embora tenha se identificado o tema com emergente na literatura internacional (“hot topic”), os autores perceberam uma defasagem considerável da abordagem do tema no Brasil. Esta defasagem na prática e nas abordagens teóricas pode ser melhor explicada quando utiliza-se a abordagem teórica emergente da ciência social francesa sobre “qualidade e conve es” para entender a coordena o das redes de agronegócios. No Brasil o comércio justo ainda se encontra inscipiente como uma “conven o cívica” (moral), sendo que os casos que est o se desenvolvendo est o uma utilizando já uma “conven o de mercado”, assimilando conceitos de redes alimentares de países desenvolvidos.
Conspicuous Ethical Consumption  [PDF]
Pascal Stiefenhofer
Theoretical Economics Letters (TEL) , 2019, DOI: 10.4236/tel.2019.91001

This paper considers a group of consumers who have preferences over how a good is produced and distributed, rather its traits alone. Moreover, it is hypothesized that ethical preferences also depend on prices, and that prices inform consumers about the way goods are produced and distributed. The concept of conspicuous ethics is introduced in order to motivate the consumption of ethically produced goods. The paper states the assumptions and conditions representing the consumption behavior of the ethical consumer. It is shown that a price-dependent direct utility function provides the necessary structure in the characterization of the consumption behavior of the ethical consumer.

La red del Comercio Justo y sus principales actores
Ceccon Rocha, Brisa;Ceccon, Eliane;
Investigaciones geográficas , 2010,
Abstract: this paper briefly describes fair-trade phenomenon and its share in the worldwide trade. at the same time, examines the role of different actors that participate in fair-trade network, from the producers down to the consumers. finally it evaluates the relationships among these actors and the challenges that they face in order to ameliorate the system and improve the producer condition of participation, a fundamental elements of this network.
Del Altiplano Sur Bolivariano hasta el mercado global: Coordinación y estructuras de gobernancia de la cadena de valor de la quinua orgánica y del comercio justo
Laguna,Pablo; Cáceres,Zina; Carimentrand,Aurélie;
Agroalimentaria , 2006,
Abstract: this article aims to describe and to analyze the recent development of real organic quinoa global value chain, linked to consumer demand in specific quality food markets. taking into account small producers? organizations and local and multinational private companies, the authors consider the evolution of forms of coordination and governance structure linked to organic and fair trade quality, in particular the creation of peasants economic organization, contract farming, and european distributor subsidiaries. the main tool for this analysis is the french conventions theory and the global value chain approach.
Governan?as híbridas complementares aos contratos no comércio justo citrícola internacional
Bouroullec, Melise Dantas Machado;Paulillo, Luiz Fernando;
Gest?o & Produ??o , 2010, DOI: 10.1590/S0104-530X2010000400010
Abstract: the increased complexity of global competitiveness and the new strategies of the industrial oligopolies have stimulated studies on the effectiveness of business coordination mechanisms that are different from spot market and include contractual properties, influence on networks, resource sharing, distinct forms of leadership, etc. according to menard (2004), these mechanisms are complementary to contracts and are called hybrid governance structures. this work has the objective of showing the employment of the hybrid governance in transactions between legally independent organizations that chose to coordinate part of their joint activities. the sector chosen was the chain of fair trade orange juice (traditional and organic), and the main actors involved are brazilian orange growers' organizations, european buyers, and international certifiers of fair trade. particular emphasis was given to the coordination mechanisms that are complementary to contracts and which were firstly highlighted by menard (2004). those mechanisms of coordination are assured by a private certifier that is accepted voluntarily by the actors involved. this certifier authority, which can be more or less formal, coordinates several factors involved in transactions involving a mixed type of governance that includes control and incentives.
?Es posible un marco jurídico supranacional para el Comercio Justo?
González Caba?as, Alma Amalia;
LiminaR , 2011,
Abstract: fair trade (ft), has reached a point of growth unimaginable when it began. departing from the wish to protect the interests of consumers, ngo that coordinate ft and certain european union member countries, feel inclined to construct international legal frameworks based on the harmonization of normsfor its regularization. the proposal claims to reinforce credibility in the system and increase the volume of sales. the experience of coffee growers serves as an example to demonstrate the advantages and contradictions of the normal conditions around solidarity values, certification processes and the demands of niche markets. equally, the belgian government's gestures to promote an international law in the european union that recognizes ft are analyzed an experience that demonstrates the difficulties that this creates.
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