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Search Results: 1 - 10 of 127147 matches for " Chenggang Li "
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Supply-Side Structural Reform Related to the One-Stop Service of Beijing Sanlian Hope Shin-Gosen Technical Service Co., Ltd. (in Short for SLHP)  [PDF]
Chenggang Li
American Journal of Industrial and Business Management (AJIBM) , 2018, DOI: 10.4236/ajibm.2018.812153
Abstract: Supply can be divided into productive supply and commercial supply. The main reason for the supply-side structural reform is to enhance the productive forces, to solve the deep-rooted problems of the economic structure, to moderately control the expansion of supply and to adapt the development of demand by the flexible supply methods. Many innovative reforming modes and actual cases emerged during the supply-side reform of the upgrading and structural adjustment in the textile industries. In this article, based on the innovative application of one-stop service of SLHP, from the point of enterprise management innovation, the author comprehensively described the application and effectiveness of the supply-side structural reform in the textile industries.
Integrating the Innovation & Entrepreneurship Education into the Reform & Practice of Professional Talents’ Cultivation
—Taking BIFT as an Example

Chenggang Li
Creative Education (CE) , 2018, DOI: 10.4236/ce.2018.916200
Abstract: Innovation & entrepreneurship education regarded the improvement of the quality of education as the starting point and foothold of the innovation & entrepreneurship education reform. In this article, taking the reform and practice of “innovation & entrepreneurship” of Beijing Information and Technology Institute (BIFT) as example, the author discussed BIFT’s experience and practice in promoting the organic integration of professional education and innovation & entrepreneurship education, in order to meet the requirements of talent cultivation positioning and the target requirement of the innovation & entrepreneurship education; also the author presented the suggestions about to firmly remember the original intention and mission, to consistently improve the mind of innovation & entrepreneurship education, to consistently deepen the practical education reform, to consistently optimize the innovation & entrepreneurship education integrating with the professional talents cultivation.
Cyber-Physical System and Its Application in Textile and Chemical Fiber Enterprises  [PDF]
Hui Ding, Chenggang Li
Open Journal of Social Sciences (JSS) , 2017, DOI: 10.4236/jss.2017.510029
Cyber-Physical system (referred to as CPS) is based on the physical environment perception, the use of sensor, wireless communication network and computer system to detect and control the machine technology. It is a modern physics system with a set of computing, communication and control as one. Textile and chemical fiber industry as China’s traditional pillar industries of the national economy, in the context of the new normal economy, is of great significance in the transformation and upgrading for boosting industrial development, enhance the competitiveness of the industry at home and abroad. This paper takes Zhejiang xinfengming group as an example, describing it with the help of CPS technology upgrading in production technology, process and enterprise management. The production capacity, management ability and competitiveness of the industry obtain great improvement, making great significance to the traditional textile industry transformation and upgrading.
An Analysis of Uniqlo’s Management Philosophy and Its Enlightenment to China’s Fast Fashion Brands  [PDF]
Ningbo Wang, Chenggang Li
Open Journal of Social Sciences (JSS) , 2018, DOI: 10.4236/jss.2018.63022
This article mainly studies the internationalization process of the Uniqlo, a fast-fashion brand of Japan Fast Retailing Group, and summarizes its successful experience in product positioning, strategic positioning, SPA business model, and Internet plus marketing and etc, at the same time, it analyses the weaknesses of Chinese fast fashion brands. In order to improve their international competitiveness, these brands must do the following: attaching importance to product R & D and design, strictly controlling product quality, strengthening self-brand building, improving supply chain management system, expanding sales channels and establishing Customer Service Center and so on.
Two Depth Fusion, from “Manufacture” to “Intellectual Creation” —Based on Qingdao Hong Ling Group Innovative MTM Mode  [PDF]
Yu Ma, Chenggang Li
Open Journal of Social Sciences (JSS) , 2018, DOI: 10.4236/jss.2018.63024
Promoting the deep integration of informationization and industrialization is an inevitable choice for the transformation and upgrading of traditional industries. Based on information technology and based on smart manufacturing, Hong Ling Group actively develops MTM business targeting high-end consumer groups, achieves deep integration of the two industries, and en-hances the company’s core competitiveness and brand influence. This article combines the current trend of deep integration, using case studies, analyzing the MTM business model of the Hong Ling Group, and exploring its innovations in business models, technologies, production, and operations, and bringing new opportunities to the Chinese textile and apparel industry and other industries. Industrial roads, promote the integration of the two deep integration, refine the theoretical value and reference significance.
Exploration of Garment Enterprise Marketing Model Based on “New Retail”  [PDF]
Lu Ge, Chenggang Li
Modern Economy (ME) , 2019, DOI: 10.4236/me.2019.101016

With the introduction of the new concept of retail, the retail industry in our country began to make new changes, the form of clothing retail is also changing, and the appearance of diversification is beginning to appear. Based on the new retail perspective, this paper analyzes the overstock of clothing inventory encountered by Chinese clothing brands in the process of development, the low loyalty of consumers to clothing brands, the declining profits of garment enterprises and the lack of brand precipitation. This paper puts forward the marketing strategy to solve the problem of clothing development in our country under the new retailing: using big data on line to transmit information quickly, improving the efficiency of enterprises in the supply chain system, improving the customer stickiness through perfect offline experience. This paper also puts forward the global fashion marketing model and digital and technical service marketing model for the development of garment enterprises in China under the new retailing, so as to explore a new marketing model suitable for the development of Chinese garment enterprises.

Performance Analysis of China’s Fast Fashion Clothing Market Based on SCP Model  [PDF]
Lu Ge, Xuran Sun, Chenggang Li
Open Journal of Business and Management (OJBM) , 2019, DOI: 10.4236/ojbm.2019.71007
China’s fast fashion clothing market is dominated by Uniqlo, ZARA and H & M, supplemented by other fast fashion clothing brands. This paper uses SCP paradigm to analyze the fast fashion brands in China’s clothing market. By dividing the market structure of China’s fast fashion clothing, it is concluded that the market structure of China’s fast fashion clothing is oligopoly III, and the cost oriented price behavior of enterprises in the oligopoly market struc-ture is analyzed. In order to analyze the market performance of China’s fast fashion clothing market, digital non-price behavior and organizational ad-justment behavior of increasing the number of stores are used to analyze the market performance of China’s fast fashion clothing market.
Research on the Characteristics of the Curriculum System of Fashion Management Major in Foreign Universities  [PDF]
Chenggang Li, Wenli Li
Modern Economy (ME) , 2019, DOI: 10.4236/me.2019.1011138
Abstract: This paper takes the foreign fashion management professional course system as an example to improve the content system construction of domestic college fashion management courses through analysis and comparison. Firstly, it analyzes the professional orientation of fashion management in foreign fashion colleges. Secondly, it compares the curriculum system of Chinese and foreign fashion management, including the curriculum content and training methods. Finally, combined with the characteristics of colleges and universities, improving the curriculum system construction related to fashion management and innovating relevant fashion management curriculum promotes fashion management to be more scientific, systematic, and theoretical, and more in line with international standards.
The Evolution of Rationality and Modernity Crisis  [PDF]
Chenggang Zhang
Sociology Mind (SM) , 2013, DOI: 10.4236/sm.2013.32024

As the necessary result of the modernity movement, the technological problems not only reflect the conflict between technology and nature, but also reveal the inherent contradiction of the modernity culture. This study aims at providing a new explanation of modernity crisis partly caused by technology from the perspective of the evolution of rationality. As one of the core cultural ideas of modernity, rationality is both the source and the driving force of modernity. There does not exist absolutely pure rationality, and what really exists can only be a social and historical rationality situated in certain context. This paper identified three types of rationality in the movement of modernity: enlightenment rationality, science rationality, and technological rationality. The author considers that the transformation from Enlightenment rationality to technological rationality and the domination of technological rationality in modern society will answer for the emergence of technological problems partially.

The Cross-market Effects of Stock Market System Risk Factors on the Corporate Bond Pricing: Empirical Study Based on the Panel Data Model
Chenggang LI,Yixiang TIAN,Cong LUO
Canadian Social Science , 2011, DOI: 10.3968/j.css.1923669620110704.z119
Abstract: The research in capital asset pricing focuses on the pricing within the market, and the research on cross-market pricing are relatively small. Using corporate bonds in Shanghai and Shenzhen Stock Exchange from January 1st, 2001 to March 31st, 2010 as the sample, this paper investigates the cross-market effects of stock market system risk factors on the corporate bond pricing in China. The results shows that in the longer term and the lower the credit rating of corporate bonds, the stock market system risk factors receive higher risk compensation; system risk factors of stock market have strong cross-market effects on corporate bond yields; bond pricing structure model variables and target firm characteristics variables significantly affects the bond yield spreads. Key words: Systematic risk factor; Cross-market; Pricing; Corporate bonds Résumé: La recherche en matière de tarification des immobilisations se concentre sur les prix dans le marché, et la recherche sur la croisée du marché de prix sont relativement faibles. Utiliser des obligations d'entreprises à Shanghai et à Shenzhen Stock Exchange du 1er Janvier 2001 au 31 Mars 2010, comme l'échantillon, cette étude examine les effets croisés de marché des facteurs de risque de marché d'actions sur le système de fixation des prix des obligations d'entreprises en Chine. Les résultats montrent que dans le long terme et la baisse la cote de crédit des obligations de sociétés, les facteurs de risque du marché actions du système recevoir une indemnisation plus élevée de risque, les facteurs de risque du système des marchés boursiers ont fortement effets croisés sur les rendements des obligations d'entreprises; modèle de la structure des prix obligataires variables et les variables caractéristiques de l'entreprise cible affecte de manière significative les écarts de rendement obligataire. Mots clés: Facteur de risque systématique; Croix marché; Tarification; Obligations de sociétés
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