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Chiquita en Colombia
Simone Bunse,Forrest Colburn
Academia : Revista Latinoamericana de Administración , 2009,
Abstract: Este caso trata sobre Chiquita Brands International y su decisión de pagar a los paramilitares en Colombia por la seguridad de sus empleados. Estos pagos, comunes en Colombia y otros países de América Latina, son ilegales en Colombia y los Estados Unidos. Unos a os después de ocurridos los pagos Chiquita fue investigada por el Departamento de Justicia de los Estados Unidos y enfrentó multas por 25 millones de dólares. El caso se presta para analizar los incentivos a corto plazo frente a los de largo plazo y para explorar las percepciones sobre el comportamiento ético frente a uno inmoral en entornos operativos extremadamente difíciles.
GLOBAL OR NATIONAL BRANDS?
Sorina G?RBOVEANU
Management & Marketing , 2007,
Abstract: Today, branding is such a strong force that hardly anything goes unbranded. Branding in global markets poses several challenges to the marketers. A key decision is the choice between global and nationals brands. This article gives the answers to the questions: what is, what is need for, what are the advantages, costs and risks of global and national brands? All go to the following conclusion: use global brands where possible and national brands where necessary.
LA CRISIS ECONóMICA COMO OPORTUNIDAD PARA REPENSAR LAS RELACIONES DE GéNERO  [cached]
Antonio Giménez Merino
Cuadernos Electrónicos de Filosofía del Derecho , 2012,
Abstract: Resumen: Las situaciones de crisis son poco propicias para sostener reivindicaciones igualitaristas, tanto por el lado de la desinversión en medidas reparadoras de la desigualdad como por el de la presión de sectores refractarios a la emancipación. Se revelan así algunos déficits sustanciales en la producción reciente de ciencia social y de políticas públicas desde la perspectiva del género, incapaces aún de aportar una cultura antidiscriminatoria consistente. Aquí se plantea una reflexión sobre el género que pueda basar nuevos discursos y nuevas políticas reorientadas hacia la igualdad, subrayándose la importancia de los movimientos sociales y de las alianzas horizontales en su seno. Abstract: Crisis situations are hardly conducive to sustain egalitarian claims, both by the hand of the divestiture of remedial measures of inequality and by the pressure of sectors opposed to emancipation. Well reveal some substantial deficits in the recent production of social science and public policy from the perspective of gender, wich have not provided a consistent anti-discriminatory culture. Here is a reflection on gender which to base new discourses and new policies reoriented towards equality, stressing the importance of social movements and horizontal alliances within it.
Coastline evolution at Balneario Parque Mar Chiquita, Argentina
Merlotto, A;Bértola, GR;
Ciencias marinas , 2009,
Abstract: this study determined coastline evolution and retreat rates at balneario parque mar chiquita (argentina) between 1949 and 2007. the dune toe was considered the coastline indicator, and it was determined based on historical maps, aerial photographs, a satellite image, and field measurements. the analysis showed that the intensity of the erosion process has declined though it continues to be meaningful. the annual rate has decreased from 17.71 to 1.41 m yr-1, corresponding to a total retreat of 299.01 m in the last 58 years. the temporal variations of the phenomenon mainly result from changes in beach nourishment by the littoral drift, which has been affected by sand mining and coastal defenses built to the south of the study area. different spatial behaviours were also registered in the town, associated with geomorphological characteristics and dune conservation state. sudestada storms have played a significant role in the coastline retreat. the results contribute to the understanding of the magnitude and dynamics of the erosion process, and should be of use in the preparation of coastal management programs and risk evaluations.
Evolution of fashion brands on Twitter and Instagram  [PDF]
Lydia Manikonda,Ragav Venkatesan,Subbarao Kambhampati,Baoxin Li
Computer Science , 2015,
Abstract: Social media has become a popular platform for marketing and brand advertisement especially for fashion brands. To promote their products and gain popularity, different brands post their latest products and updates as photos on different social networks. Little has been explored on how these fashion brands use different social media to reach out to their customers and obtain feedback on different products. Understanding this can help future consumers to focus on their interested brands on specific social media for better information and also can help the marketing staff of different brands to understand how the other brands are utilizing the social media. In this article we focus on the top-20 fashion brands and comparatively analyze how they target their current and potential future customers on Twitter and Instagram. Using both linguistic and deep image features, our work reveals an increasing diversification of trends accompanied by a simultaneous concentration towards a few selected trends. It provides insights about brand marketing strategies and their respective competencies. Our investigations show that the brands are using Twitter and Instagram in a distinctive manner.
Maria Villa (a) La Chiquita, n° 4002. Un párasito social del porfiriato
Silva Prada Natalia
Anuario Colombiano de Historia Social y de la Cultura , 1997,
Abstract: Rafael Sagredo Baeza. Maria Villa (a) La Chiquita, n° 4002. Un parásito social del Porfiriato. México: Cal y arena, 1996. 227 páginas.
Localization of International Hotel Brands in China  [PDF]
Yu Wang
American Journal of Industrial and Business Management (AJIBM) , 2016, DOI: 10.4236/ajibm.2016.69091
Abstract: The hotel industry in China is in a stage of rapid development, and the development prospects of international hotel brands in Chinese market undoubtedly become the focus topic. The localization of international hotel brands is the inevitable trend of the development of international hotel. This paper expounds the reasons of international hotel brands localization and analyzes the localization strategies in China, mainly such as, talent localization, service localization, brand localization, and management localization.
Relaciones intergubernamentales y política sanitaria en argentina en el contexto de la crisis 2001/3
Chiara, Magdalena;
Trabalho, Educa??o e Saúde , 2009, DOI: 10.1590/S1981-77462009000300008
Abstract: the present work analyzes the effects of the 2001-3 crisis in argentina - considered as a result of a set "accumulated insufficiencies" that got entangled in between economy and politics - in the country's sanitation policy. differently from what was occurring in other sectors, the expression of the crisis in the health sector was more linked to the demands of people responsible for health services management than to collective actions. both the peculiarity of being an agenda "mediatized" by distinct governmental actors and the health sector management demand focusing on the intergovernmental relations plot resulting from argentina's institutional organization. the present work aims at understanding how the challenge of rebuilding state legitimacy during the crisis affected the governmental actors position within the institutional framework where argentina's sanitation issues are dealt with, beginning with the reconstruction of dynamic and logical processes that coexisted in one intergovernmental coordination area: the federal health council (cofesa, in spanish). from such perspective and focusing the analysis on a paradigmatic example such as financing of drugs, cofesa became a touchstone of such processes, where distinct logics of the health sector, some general and some particular, coexist.
Impact of Manufacturer Brand Innovation on Retailer Brands  [cached]
Ranga Chimhundu,Robert P. Hamlin,Lisa McNeill
International Journal of Business and Management , 2010, DOI: 10.5539/ijbm.v5n9p10
Abstract: The article explores the impact of manufacturer brand innovation on retailer brands in grocery product categories, drawing on literature from category management, power and product innovation. It is argued that the consumer packaged goods literature has largely portrayed manufacturer brand innovation in relation to retailer brands as a competitive tool that is employed against the retailer brands. The alternative view of manufacturer brand innovation as an enhancer of retailer brands has not been fully addressed academically. The article further argues that aspects of manufacturer brand innovation that enhance retailer brands have relevance for the determination of strategic policies that govern the coexistence of the two types of brands in supermarket categories. The paper offers a fresh perspective in explaining the coexistence of manufacturer brands and retailer brands in grocery retail categories. Aspects of manufacturer brand innovation that positively impact on the welfare of retailer brands play a strategic role.
Crisis and the Activity of Communication and Public Relations Department
Elena UNGURU
Revista Romaneasca pentru Educatie Multidimensionala , 2010,
Abstract: The Department of Communication of any organization must be prepared to prevent and manage crisis situations. Once inside a crisis, an organization apparently fails adnis very difficult to recover the costs (the image and, ultimately, financial). Obviously, profesionals from Public Relations Department will have an important role in resolving a crisis especially when it affects the organization’s external publics. However, the role of communicator is connected to crisis prevention process. During this presentation we will provide a number of examples of important brands all around the world and how did they manage the crisis periods. Special emphasis will be on ways of overcoming the crisis and especially the role of PR professionals in this time period.
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