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Relationship marketing in digital economy  [PDF]
?or?evi? Bojan
Economic Annals , 2007, DOI: 10.2298/eka0773133d
Abstract: Relationship marketing in digital economy represents a new phase of marketing development in the XXI century. Key features lie in the development of closer relationship and cooperation between companies and their Internet consumers and partners. It was the problem of nonestablished e-relationships that was the main reason for failure of those companies that first started their new, digital environment business. Challenge for companies in the future will be introducing the CRM concept, with the main goal of bringing the high satisfaction and loyalty to their consumers in the e-market. .
Marketing ecológico y turismo Green Marketing and Tourism  [cached]
Dias Reinaldo
Estudios y perspectivas en turismo , 2008,
Abstract: Este artículo pretende demostrar la importancia del marketing verde para la actividad turística, en particular para el turismo que se basa en la naturaleza. Al mismo tiempo, resalta el peligro de la utilización abusiva de marcas ecológicas fuertes, como ecoturismo y amazonia, entre otras; cuando éstas representan productos de baja calidad ambiental. Concluye afirmando que dada la creciente importancia que ha cobrado el medio ambiente natural en el turismo, la utilización del marketing ambiental debe realizarse con responsabilidad social y ética. The article intends to show the relevance green marketing has for tourism, in particular to nature-based tourism. At the same time, it points out the risks of the excessive use of strong ecological characters, such as ecotourism and the Amazon amongst others, when associated to a low quality environmental product. It concludes assessing that with the growing importance of natural environmental in the tourism field, the environmental marketing should be used considering the parameters of social responsibility and ethics.
Digital Newspapers and Marketing: An Analysis Related To Marketing Dynamics Of Digital Newspapers in Turkey  [PDF]
F. Belma FIRLAR,?adiye DEN?Z
Journal of International Social Research , 2010,
Abstract: At this study, a web analysis module were shaped in the context of functions and marketing criteria for to analyze Turk sh newspapers which published in daily national scale and also have web site. As of November 2009 at the intensity web traffic analysis of digital newspapers, were taken into consideration. At the result of working the study’s targeted that whether effectiveness marketing and function components of digital newspapers or not. Hence, parallel to the relevant criterias, primarily factors which play decisive role at effectiveness of digital newspapers’re detected. At the result of overall evaluation, Turkish digital newspapers marketing activities’re not dynamic as functional variables which’re all provided by technology, has not been detected.
Marketing ecológico y turismo
Reinaldo,Dias;
Estudios y perspectivas en turismo , 2008,
Abstract: the article intends to show the relevance green marketing has for tourism, in particular to nature-based tourism. at the same time, it points out the risks of the excessive use of strong ecological characters, such as ecotourism and the amazon amongst others, when associated to a low quality environmental product. it concludes assessing that with the growing importance of natural environmental in the tourism field, the environmental marketing should be used considering the parameters of social responsibility and ethics.
The Adoption of Digital Marketing in Financial Services under Crisis  [PDF]
Daj A.,Chirca A.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2009,
Abstract: Led by social media, online search, consumer generated content, virtual communities, and considering the increased focus on digital technologies, the longer-term prospects for digital marketing and the global online medium continue to be bright. Given the recent decline of the financial markets and the economic fallout, financial institutions have to implement new digital marketing techniques both for cost optimization and for dealing with the crisis of confidence.
Como os dirigentes das pequenas empresas percebem a necessidade da utiliza o dos instrumentos de marketing  [cached]
Ivan Dutra
Semina : Ciências Sociais e Humanas , 1984, DOI: 10.5433/
Abstract: The purpose of this research is to identify the existence of some association in the use of marketing instruments by small industries and how necessary they are according to their administrators. The study suggests strategies in the training of marketing managing, taking into account the attitudes of the managers, use and necessities for marketing instruments. O objetivo deste trabalho é identificar a existência de alguma associa o entre a utiliza o dos instrumentos de marketing por pequenas indústrias, e qu o necessários eles s o na percep o de seus dirigentes. O estudo sugere estratégias para treinamento gerencial de marketing, levando em considera o a atitude dos dirigentes, a utiliza o e a necessidade dos instrumentos de marketing.
Marketing de servicios en el contexto del turismo de negocios Service Marketing in the Context of Business Travel  [cached]
Maria Aparecida Gouvêa,Rosana Mara dos Santos
Estudios y perspectivas en turismo , 2005,
Abstract: El sector del turismo de negocios que está creciendo en todo el mundo pero en Brasil aun no está muy valorado y su marketing no está bien estructurado. Lo practican solamente algunas empresas con base en la experiencia de sus gestores de turismo y la experiencia de casos exitosos, sin realizar un estudio más profundo de causas y efectos. Este estudio presenta los conceptos de marketing de servicios de diversos autores y de qué forma éstos son aplicados en la práctica. Ello es operacionalizado a través de entrevistas en agencias y operadoras de viajes pertenecientes al sector de turismo de negocios, con la inclusión de sus propios clientes y con el objetivo de identificar los factores críticos de éxito en este sector. The sector of business tourism is growing and its importance has been increased all over the world. In Brazil, as the activity of tourism in the general sense, business tourism has not received much attention until now and the management of marketing is not so structured yet; additionally, some companies have exercised its practice based on the experience of tourism managers and on successful initiatives, without a profounder study about causes and effects. This study presents the concepts of marketing of services stated by several authors and the ways of applying them in the practice. Some interviewees have been carried out with approaches of agencies / operators of business travel and some of their clients, in order to identify the critical factors of success in the business tourism.
Marketing región de Lambayeque: mejorando el turismo receptivo  [cached]
Roger Pingo Jara
Contabilidad y Negocios : Revista del Departamento Académico de Ciencias Administrativas , 2012,
Abstract: Lambayeque Region marketing: Improving Incoming Tourism Up to now, the marketing of the Lambayeque region as a tourist destination has been able to make important progress in the growth of domestic tourists flow. 40% of these tourists come from the capital, mostly they arrive in this region, mainly for business reasons. However, little progress is shown in relation to Incoming tourism, because from 100% of visitors who arrive to this touristic destination only 5% are of foreign origin. Furthermore, in 2011, from the total foreign tourists that visited the Moche Route - La Libertad region and Lambayeque region, 70% remained in the first one and only 30% visited both regions, completing the touristic circuit. The recommendations of the teachers of the Universidad del Pacífico, Universidad Esan and Centrum Católica, who have been interviewed are compared with the businessmen’s opinions in the region, showing the importance of targeting the tourism marketing strategy. Thus, it seeks to create value in different niches of the source markets, to prioritize potential tourists from brotherly countries, to link emotionally the tourist with the city, to build brands for each touristic product, to invest in highly specialized tourism and to improve significantly the clusters organization of the tourism sector in the region. We conclude that, in the region of Lambayeque, isolated efforts have been made regarding the incoming marketing, but, according to the needs, tastes and preferences of the potential tourist, this does not fulfill the international standards. This is demonstrated by the results achieved up to now—in terms of the foreign visitors’ number—. To that extent, It emphasizes the importance of the design and the implementation of a marketing plan connected with market reality. It should profit from the national brand and develop regional and local brand based on the international touristic demand-supply relation to market niches. A la fecha, el marketing de la región de Lambayeque como destino turístico ha logrado avanzar en el crecimiento del flujo de turistas nacionales. Estos, en un 40%, provienen de la capital y, en su mayoría, arriban a esta región, principalmente, por razones de negocio. Sin embargo, poco avance se muestra en cuanto al turismo receptivo, dado que del 100% de visitantes que llegan a este destino turístico solo el 5% es de origen extranjero. Además, del total de turistas extranjeros que, en el 2011, visitaron la ruta Moche —región de La Libertad y región de Lambayeque—, el 70% se quedó en la primera y solo el 30% visitó ambas regione
Marketing, reception and cinematographic critique in the digital era
Liliana Pacheco
Estudos em Comunica??o , 2012,
Abstract: This paper seeks to re ect on the role of cinema in contemporary society, especially from the point of view of lm criticism and discussion. How is it organized around virtual communities and how they are or aren’t important to the success of a lm. It discussed the place of cinephilia over the last century and today. One passes by the revolutions brought by new technologies at the production and consumption of cinema, and analyze some of the potentialities of digital marketing.
Flexibilidade como Direcionador de Uso dos Instrumentos de Derivativos no Brasil  [cached]
Herbert Kimura,Leonardo Fernando Cruz Basso,Luiz Alberto Orsi Climeni
Contextus , 2005,
Abstract: Este trabalho buscou investigar a possível influência de fato- res na utliza o dos instrumentos de derivativos. Em parti- cular, a pesquisa procurou analisar se percep es sobre sub- tipos de flexibilidade de produto (flexibilidade de cláusulas, flexibilidade de prote o, flexibilidade de estrutura e flexibili- dade de anonimato) podem estar associados à freqüência de uso de derivativos. A partir de uma amostra de 102 profissi- onais da área financeira, respondentes de um questionário, foram realizadas análises para testar as hipóteses da pesquisa. Considerando a análise de regress o utilizada, apesar de os resultados n o serem significativos do ponto de vista estatís- tico, sugerem que, com rela o aos contratos de swaps, a flexibilidade das cláusulas é mais relevante na freqüência de uso. De maneira análoga, para os contratos a termo, a flexibi- lidade de prote o parece constituir fator mais relevante. Com rela o aos contratos futuros, as flexibilidades de cláu- sula e de prote o surgem com coeficientes diferentes de zero na regress o dando indícios da influência destes sub-tipos de flexibilidade na freqüência de utiliza o do derivativo. Final- mente, para os contratos de op es, n o se observou relacio- namento adequado entre sub-tipos de flexibilidade de pro- duto e o seu grau de utiliza o. Uma possível causa pode ser a complexidade destes instrumentos que torna menos freqüente sua utiliza o, mesmo tendo diversas características de flexibilidade. Dadas as limita es metodológicas do estu- do como, por exemplo, baixo número de observa es na amostra e viola es dos dados às premissas das técnicas estatísticas, os resultados n o podem ser generalizados. Apesar das limita es, a pesquisa abordou o tema sob uma perspectiva, dentro da literatura sobre uso de derivativos, pouco explorada. Outros estudos comumente analisam o porte da empresa, o segmento de atua o, o nível de exposi- o a riscos, o grau de endividamento e o tipo de perfil de investimentos da empresa como fatores determinantes do uso de derivativos. Estes fatores s o avaliados sob uma perspectiva interna, focando nas características da empresa. Neste estudo, porém, parte-se de uma perspectiva externa à empresa. Mais especificamente, este trabalho tenta estabelecer o uso de derivativos como uma fun o das características dos derivativos e n o da empresa.
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