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Conceptual Metaphor Theory and Teaching of English and Chinese Idioms  [cached]
Xiuzhi Li
Journal of Language Teaching and Research , 2010, DOI: 10.4304/jltr.1.3.206-210
Abstract: This paper talks about the relationship between conceptual metaphor and semantic motivation of English and Chinese idioms from three aspects, namely, structural metaphor, orientation metaphor and ontological metaphor. Based on that, the author puts forward applying conceptual metaphor theory to English and Chinese idiom teaching.
An Analysis of Conceptual Metaphor in Western Commercial Advertisements  [cached]
Xianrong Zhang,Xingliang Gao
Asian Social Science , 2009, DOI: 10.5539/ass.v5n12p97
Abstract: This thesis makes a deep analysis of conceptual metaphor in western commercial advertisements and aims to deepen the understanding of the nature and manifestations of metaphor, to make it clear how conceptual metaphor works effectively in advertising for the purpose of persuading the audience into buying the products advertised, and to help Chinese advertisers realize the important roles of conceptual metaphors in advertising designs and originalities.
Novel metaphor and conceptual stability
Martins, Helena;
DELTA: Documenta??o de Estudos em Lingüística Teórica e Aplicada , 2006, DOI: 10.1590/S0102-44502006000300010
Abstract: this paper discusses three radically different approaches to the issue of novel metaphor: the classic view, according to which metaphor is itself defined by its novelty with respect to our established conceptual systems; the cognitivist view, in which novel conceptual metaphors are considered a possible but relatively rare phenomenon; and the deconstructionist view, in which novelty in metaphor is seen as either impossible or a non-issue. the possibility of reconciling valuable insights yielded in each of these approaches is explored, and the case is made for taking the matter under a non-representationalist, wittgensteinian angle.
A Comparative Analysis of English and Chinese Idioms— From the Perspective of Conceptual Metaphor of “Happiness”
Xiuzhi Li
Journal of Language Teaching and Research , 2010, DOI: 10.4304/jltr.1.4.473-476
Abstract: A comparative analysis of English and Chinese idioms is made from the perspective of conceptual metaphor of “happiness”. By comparison, similar and different metaphors and metaphoric idioms in conceptualizing “happiness” are detected at first. Moreover, the reasons for the differences and similarities mentioned above derive from different thinking modes and cultural models.
Conceptual metaphor and comprehension in business writing
Talita C Smit
Per Linguam : A Journal of Language Learning , 2011, DOI: 10.5785/26-2-19
Abstract: Recent research studies in cognitive linguistics (Gibbs, 1999; K vecses, 2005; Lakoff, 1987; Lakoff & Johnson, 1980; Lakoff & Johnson, 1999) have demonstrated that metaphor is not merely a figure of speech. The findings of these studies have shown that metaphor influences a good deal of how people think as it comprises a specific mental, cross-domain mapping in the conceptual system (Balaban, 1999; Ibarretxe-Antuňanu, 1999; Lakoff, 2006; Lakoff & Johnson, 1980). This article looks at whether employing different conceptual metaphors in different versions of the same business report will have an effect on reader comprehension. A small-scale research study was conducted with a group of second-year university students, in which they were given one of two texts concerning the recovery of the economy. Both texts were adapted from a newspaper report and seeded with metaphors and metaphoric expressions. The multiple-choice questions that followed aimed to determine to what extent the readers’ comprehension and interpretation of the report were influenced by the different conceptual metaphors used. The findings indicate that language that served to introduce the sources or targets directly into the content did not necessarily have an effect on the processing of subsequent metaphors involving these concepts; however, it appeared that the surface patterns of metaphorical discourse did affect the inferences drawn about the different conceptual metaphors. It can thus be concluded that a specific metaphoric framework in written discourse does influence the interpretation of the content.
Conceptual Metaphor and Vocabulary Teaching in the EFL Context  [PDF]
Xin Fang
Open Journal of Modern Linguistics (OJML) , 2014, DOI: 10.4236/ojml.2014.42030
Abstract: Metaphor, as a matter of thought, a way of cognition, is pervasive in our everyday life and language. As human beings’ important cognitive way, metaphor also serves as one of the important ways for language to develop, including vocabulary. Traditionally, most students memorize vocabulary mechanically with unpleasant results. They don’t realize most words come from metaphorical way, and metaphor is an important process of word meanings expanding and evolution. This paper will give a brief discussion about conceptual metaphor theory and analyze how to apply this theory into vocabulary teaching in the EFL context, in order to help learners to learn vocabulary thoroughly, systematically, and efficiently.
Study on the Conceptual Metaphor of "Six Evils" in Traditional Chinese Medicine Based on Prototype Theory

Gu Haorong,Jia Chunhua,

世界科学技术-中医药现代化 , 2011,
Abstract: Prototype theory and conceptual metaphor theory in cognitive linguistics were applied in the study of "six evils" of traditional Chinese medicine (TCM). "Six evils" was found to be six "domains" instead of six "entities."The conceptual metaphor formation of "six evils" is based on the prototype of "climate" in the nature. It is the result of categorization, which is from the "six climatic qi" to "six evils." It is a cross-domain application of language. Therefore, understanding the concept of TCM "six evils" should not only focus on the literary meaning but also need to explore the deep meaning.
Metaphor and Culture  [cached]
Ersu Ding
Asian Social Science , 2009, DOI: 10.5539/ass.v5n1p47
Abstract: The first part of this paper revisits Qian Zhongshu’s theory of vehicular diversity and multivalency in an attempt to question the plausibility and necessity of postulating conceptual metaphors that have dominated so much of our contemporary discussions of metaphor. Using examples from both Chinese and English, it tries to show that conceptual metaphors are nothing more than linguists’ meta-metaphorical constructs whose number could proliferate towards infinity due to the polysemic nature of figurative expressions. It also argues that lower-level semantic associations between the vehicle and the tenor are sufficient for explaining the existence or the emergence of a metaphor. The second part of this paper goes on to demonstrate the inseparable relationship between metaphor and culture and, by analyzing the Chinese folk custom of well-wishing and Chinese scholars’ penchant for certain kinds of plants in decorating their homes and offices, to reveal two predominant metaphorical patterns that lie behind what seems to be a kaleidoscope of symbols.
Universality and Variation of Conceptual Metaphor of Love in Chinese and English  [cached]
Zitu Lv,Yining Zhang
Theory and Practice in Language Studies , 2012, DOI: 10.4304/tpls.2.2.355-359
Abstract: Metaphors are so pervasive in expressing some abstract emotions such as love and anger that it seems that they play an important role in our expressing emotions. Love is a universal emotion shared by people from different countries. The paper discusses university and variation of conceptual metaphors of love in English and Chinese from cognitive angle.
Conceptual Metaphor of Time in Transient Days by Zhu Ziqing: a case study  [cached]
Shan-shan ZHU
Cross-Cultural Communication , 2008, DOI: 10.3968/688
Abstract: This paper tries to explore the conceptual metaphor of time in Transient Days, an essay about time written by a famous Chinese writer, Zhu Ziqing, to address such problems as (1) Is there any linguistic evidence in Transient Days supporting the universality of the conceptual metaphor models (TIME IS A THING/ENTITY, TIME PASSING IS MOTION (THROUGHN SPACE) and TIME IS MONEY (A VALUABLE COMMODITY/LIMITED RESOURCE)) established by the previous studies?; and (2) Concerning the TIME PASSING IS MOTION model, are there more TIME PASSING IS A MOVING OBJECT than TIME PASSING IS MOTION OVER A LANDSCAPE metaphors in it? Key words: Conceptual metaphor, time, Transient Days Résumé: Le présent article tente d’explorer la métaphore du temps dans les Jours transitoires, un essai sur le temps écrit par un écrivain célèbre chinois Zhu Ziqing, pour poser des problèmes, tels que : (1) Est-ce qu’il y a des preuves linguistiques dans les Jours transitoires supportant l’universalité des modèles de métaphore conceptuelle ( Le temps est une chose/entité, l’écoulement du temps est un mouvement (à travers l’espace) et le temps est l’argent ( un article d’usage valable/ une ressource limitée) établis par les études précédentes ? (2) En ce qui concerne le modèle que l’écoulement du temps est un mouvement, est-ce qu’il y a plus de métaphores sur le fait que l’écoulement du temps est un objet mouvant que sur le fait que l’écoulement du temps est un mouvement au dessus d’un paysage ? Mots-Clés: métaphore conceptuelle, temps, Jours transitoires 摘 要:本文通過分析著名中國作家朱自清的散文《匆匆》中關於時間的概念隱喻來解決以下兩個問題:(1)《匆匆》中是否有語言事實支援在以往研究中建立的時間概念隱喻的模型:時間是一個事物/實體,時間流逝是移動(穿過空間),時間是金錢(有價值的商品/有限的資源);(2)鑒於時間流逝是移動這一概念隱喻模型之下又可分為兩個小模型:時間流逝是一個移動的物體和時間流逝是穿過空間的移動,本文同時探究在《匆匆》中哪個小模型的時間隱喻更多一些 關鍵詞:概念隱喻;時間;《匆匆》
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