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Fashion marketing in textile and clothing industry
Alica Grilec Kauri?
Tr?i?te/Market , 2009,
Abstract: Fashion marketing explores connection between fashion design and marketing including development, promotion, sales and price aspects of fashion industry. Successful fashion marketing managers are aware that the most important fashion marketing elements are customer trend identification, building strong brands and creating positive image of the producers. This paper presents the findings of a research conducted for the purpose of identifying trends in marketing sector in textile and clothing industry in Croatia. The research was conducted through personal interviews with marketing and company managers in Croatia. The research identified that marketing is insufficiently implemented in Croatian textile and clothing industry, despite growing brand management importance. However, because of lack in marketing knowledge and bad brand management, development of fashion brand is the most critical factor in successful business activity in textile and clothing industry.
A Study on the Development Strategy of China’s Clothing Industry at the After-Quota Age  [cached]
Jing Xu
International Business Research , 2009, DOI: 10.5539/ibr.v1n3p124
Abstract: Textile clothing is an important backbone industry in China. China is the No.1 in the production and export of clothing in the world. Its gross clothing export accounts for one fourth total global clothing trade. After a period of development, the general industrial structure is composed of the fashionable dress industry, the clothing-processing industry, and the clothing industry. In 2005, the quota for textile products was canceled for the first time. The quota system that has restricted the export of textile clothing products for a long period retreated from the history forever. World textile clothing industry enters a brand-new age. The development trend of China’s clothing industry will focus on: scale, information, brand, and fashion. Confronting with favorable and unfavorable factors, we should hold five countermeasures: brand development strategy, technique talent strategy, total costs superiority strategy, supply chain advantage strategy, and standard qualification strategy.
The Impact and Countermeasures of RMB Appreciation on Export-Based Enterprises in China  [cached]
Min Yuan,Zhuang Zhou
International Journal of Marketing Studies , 2009, DOI: 10.5539/ijms.v1n1p85
Abstract: RMB appreciation will pose a challenge to export-based enterprises in China, and bring a sense of crisis to them. Therefore, China's export enterprises should take active measures to deal with the impact caused by the RMB appreciation, so that export-oriented enterprises can better adapt to the changes in the global economy, thus materializing their sustainable and stable development.
Does the Depreciation of RMB Exchange Rate Inhibit the Innovation of Export Enterprises?  [PDF]
Guohui Yang
Modern Economy (ME) , 2018, DOI: 10.4236/me.2018.92022
Abstract: Based on the sample of Chinese A-share listed companies from 2011-2016, this paper examines the impact of RMB exchange rate depreciation on enterprise innovation from the perspective of investment motivation. The study found that the devaluation of the RMB exchange rate significantly inhibited the innovation of export enterprises. In the sample of export enterprises, this paper uses OLS regression to find that RMB devaluation significantly inhibits the innovation of export enterprises. Further study on the exporting enterprises group found that this conclusion is only significant in the sub-sample of private enterprises, small scale enterprises and enterprises with high industry competition degree. Because these enterprises have a stronger motivation to pursue profits, in case that the depreciation of RMB exchange rate is conducive to exports, they are more likely to increase their investment in production in order to expand their exports, ignoring innovation investment. This shows that the export enterprises are in the face of the short-term profit-making opportunities arising from the devaluation of the RMB, and the weakening of motivation for investment innovation is the mechanism of devaluation of the RMB to curb enterprise innovation. Finally, in the robustness test, this paper considers the lagging effect of RMB depreciation, and replaces the innovation index of enterprises, and the results are still consistent with the main regression results.
Textile and Apparel Export from Bangladesh: Measure of Competitiveness
Ahasanul Haque,Mahbubur Rahman
Journal of Applied Sciences , 2002,
Abstract: This paper aim at examining the export competitiveness of selected textile and apparel products using indicators like Revealed Comparative Advantage (RCA) and Constant Market Share (CMS) analysis. The selected four categories textile and seven categories apparel product are taken into account on the basis of three digit level Standard International Trade Classification (SITC) for the period between (1985 until 1999). The RCA calculation clearly indicates an increasing strength of comparative advantage of Bangladesh in the textile as well as apparel products, This is mainly due to the negligible import for these products. The CMS results suggest that export gain of mainly due to the negligible import for these products. The CMS results suggest that export gain of Bangladesh for textile and apparel are largely attributed to the size of the market and also to her competitiveness efforts. The CMS analysis also depicts that the competitiveness effect of apparel products are subsequently improved in general during the period I and III (1985-89 and 1995-99) as compared to those for period I and II (1985-89 and 1990-94) and period II and III (1990-94 and 1995-99).
The Reason Why Our Country’S Export of Textile Was Limited  [cached]
Jin Zhang,Ruiqi Qin
International Journal of Business and Management , 2009, DOI: 10.5539/ijbm.v3n9p58
Abstract: Our country is the biggest textile export country of the world. Now for the textile industry of our country, it is a period of facing the expansive world market, and getting a new opportunity to improve. But with the opportunity, we also face much more challenges. Seen from outside, EU and US set limits, which make textile companies into an austere condition? Setting limits, anti-dumping, and its chain-reaction, make textile export of our country face an austere and complicated international trade condition. Seen from inside, some relative policies which our country made to vindicate new trade orders, and some problems which the textile industry had, are also have influence on our country’s export of textile to some extent. The purpose of research of this essay is to find relevant countermeasures by investigating the reason of export restriction, then make sure that our country’s textile export can be carried though successfully.
Trade Liberalization and Employment Performance of Textile and Clothing Industry in Tanzania  [cached]
Wumi K. Olayiwola,Johansein Ladislaus Rutaihwa
International Business Research , 2010, DOI: 10.5539/ibr.v3n3p47
Abstract: The objective of this study is to investigate the effect of trade liberalization on employment performance of textile industry in Tanzania. The basic issue of concern is that the implementation of trade liberalization has differential impact on employment and wage in many African countries. In addressing this issue as well as achieving the objective, econometric models of employment and wage are estimated using co-integration method of analysis. The analysis shows that effective rate of protection and export intensity have an insignificant positive impact on demand for labour, but import penetration has a significant negative impact on employment. Also, only import penetration has a significant negative impact on wage. The impact of import penetration is larger than that of export orientation, as the increase in import competition leads to a decline in labour demand. These findings point to the fact that to make trade liberalization to be effectual in Tanzania, the process of trade reform needs to be gradual and also need to be strengthened with appropriate institutional support.
The Role of Textiles Monitoring Body in the Agreement on textile and clothing and its Significance in International Trade  [cached]
Swapneshwar Goutam
Journal of International Commercial Law and Technology , 2010,
Abstract: Textiles and clothing are among the sectors where developing and least developing countries have the most to expand from multilateral trade liberalization. The Textile Monitoring Board [TMB], one of the adjudicator forums for disputes resolution under the accord, faces a significant challenge in carrying out this duty because of the agreement on Textile and Clothing. The aim of this article is to discuss the role of the TMB in resolving the transnational disputes and its status in resolving international trade dispute aspects. This article focuses on the working and function of TMB in contemporary days. The article analyses cases, which show the weakness of the TMB in resolving disputes. Lastly, this paper argues for a transparent international trade deals.
The Impact of Non-tariff Barriers on China’s Textile and Clothing Exports and Relevant Strategies  [cached]
Tingqin Zhang,Lihong Han
Asian Social Science , 2009, DOI: 10.5539/ass.v4n1p120
Abstract: The textile and clothing industry is a traditional pillar industry for China’s economy. We have developed rapidly in international textile and clothing trading and have gained significant achievements in this field with reform and opening-up to the international market. China also expects to maintain this prevailing trend and to even increase the volume of exports with the gradual reduction of tariffs and the elimination of quotas. With these gains, however, a number of problems have arisen that may threaten the future of the Chinese textile and clothing industry. World trade liberalization doesn’t necessarily mean free markets. The industry is still facing great challenges and difficulties from non-tariff barriers which are playing an ever-greater role in the ability of governments to regulate imports from other countries. Known as “green trade barriers”, new non-tariff barriers to trade, such as technical trade barriers and environmental trade barriers, have taken the place of traditional trade barriers, such as tariffs and quotas. By analyzing the background and current situation of China's textile and clothing industry, as well as the great impact on both sides of these new barriers, this paper puts forward an effective way to clarify what efforts should be made not only by trade companies, but also by the government to alleviate the effects of NTBs. Only through a well-coordinated joint-effort can manufacturers break through such non-tariff trade barriers and enhance the overall quantity and quality of clothing exports, so that China can maintain its current growth in the textile and clothing trade and also regain its reputation as the “kingdom of textiles”.
The Competitive Situation of Clothing and Textile Industry Aprangos ir tekstil s pramon s konkurencin situacija  [cached]
Daina Jansevi?iūt?
Science – Future of Lithuania , 2010, DOI: 10.3846/mla.2010.029
Abstract: This paper is up for discussing the composed competitive situation of Lithuanian clothing and textile industry. Author concisely proposes aspects of competitive ability conception, explores the main statistical information illustrating importance of clothing and textile industry in all manufacturing and economics. Willing to accomplish a statistical data analysis of trade clothing and textile industry competitors and advantages which they have and which influence Lithuanian clothing and textile enterprises competitive situation in the local and foreign markets are presented. This article deals with discussion about Lithuanian clothing and textile industry possibilities to improve competitive situation and what main problems of industry could be solved in order to make this market more competitive. Article in Lithuanian Straipsnyje analizuojama susidariusi konkurencin Lietuvos aprangos ir tekstil s pramon s situacija. Glaustai aptariami konkurencingumo sampratos aspektai. Nagrin jami svarbiausi statistiniai duomenys, apibūdinantys Lietuvos aprangos ir tekstil s pramon s reik m tiek visos apdirbamosios pramon s, tiek ekonomikos at vilgiais. Atlikus u sienio prekybos statistikos duomen analiz , i ry kinti aprangos ir tekstil s pramon s konkurentai bei j turimi konkurenciniai prana umai, veikiantys Lietuvos aprangos ir tekstil s moni konkurencin situacij vietin je ir u sienio rinkose. Aptariamos Lietuvos aprangos ir tekstil s pramon s galimyb s gerinti konkurencin situacij ir problemos, kurias sprend iant galima padidinti sektoriaus moni konkurencingum . Straipsnis lietuvi kalba
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