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The influence of nostalgia on consumer preference
G. G. Rousseau,D. J. L. Venter
South African Journal of Industrial Psychology , 1999, DOI: 10.4102/sajip.v25i1.669
Abstract: The main objectives of this study were to investigate the influence of nostalgia on consumer preference and to measure levels of nostalgia amongst multicultural groups. The study was based on past research in the field and used a modified version of a questionnaire developed by Holbrook (1993). A non-probability convenience sample (N = 504) was drawn from English, Afrikaans and Xhosa speaking consumers in the Eastern Cape. Field work was carried out by students of industrial psychology at the University of Port Elizabeth. Different levels of nostalgia emerged from the sample. These differences can be attributed to socio- demographic variables such as language, age, education and income. Results suggest that nostalgia not only influences consumer preference but also that nostalgic consumers represent an important market segment. Due to the complexity of the construct, marketers however need to be cautious when using nostalgia as a marketing tool. Opsomming Die hoof doelstellings van hierdie studie was om die invloed van nostalgia op verbruikersvoorkeure te ondersoek en vlakke van nostalgia by multikulturele groepe te meet. Die studie is gegrond op vorige navorsing in die veld en maak gebruik van 'n uitgebreide weergawe van 'n vraelys ontwikkel deur Holbrook (1993). 'n Nie-ewekansige gerieflikheidsteekproef (N = 504) is getrek uit Engels, Afrikaans en Xhosa-sprekende verbruikers in die Oos-Kaap. Veldwerk is uitgevoer deur bedryfsielkundestudente van die Universiteit van Port Elizabeth. Verskillende vlakke van nostalgia het na vore getree uit die steekproef. Hierdie verskille kan toegeskryf word aan sosio-demografiese veranderlikes soos taal, ouderdom, opvoeding en inkomste. Bevindinge suggereer dat nostalgia nie slegs verbruikersvoorkeure beihvloed nie maar ook dat nostalgiese verbruikers 'n belangrike marksegment verteenwoordig. Bemarkers moet egter versigting wees in die gebruik van nostalgia as 'n bemarkingsinstrument, as gevolg van die kompleksiteit van die konstruk.
The Study of Retail Inventory Strategies under Uncertainties
Peitsang Wu,Nai-Chieh Wei,Zi-Po Lin,Yung-Yao Hung
International Journal of Electronic Business Management , 2004,
Abstract: Supply chain management includes four major elements, namely manufacturers, suppliers, distributors and retailers. Inventory control plays a very important role in each of these four modules in the supply chain. There are many uncertain factors that will influence the accuracy of forecasting. Therefore, we need to investigate the uncertainties during the inventory control for these four different strategies. They are Quick Response (QR) strategy model, Vender Management Inventory (VMI) strategy model, Newsboy strategy model, and Target Weeks Supply strategy model. In each strategy, seven uncertain factors in inventory simulation model are studied. The purpose of this research is to study the retail inventory strategies under uncertainties and the impacts of various uncertainties on these four different strategies and find the most suitable inventory strategy for the apparel retailer. The performances of these four strategy models are also analyzed.
Jordanian Consumer’s Evaluation of Retail Store Attributes: The Influence of Consumer Religiosity
Hamza Salim Khraim,Aymen Salim Khraim,Firas Muslam Al-Kaidah,Daher Radad Al-Qurashi
International Journal of Marketing Studies , 2011, DOI: 10.5539/ijms.v3n4p105
Abstract: The purpose of this paper is to provide an understanding of the influence of consumer religiosity on Jordanian consumer’s evaluation of retail store attributes. Data collected in the survey have included retail stores attributes, religiosity and demographic characteristics of respondents. Data were collected from 800 random selected consumers in several shopping centres in Amman. Different methods of statistical analysis have been used such as mean differences, one way ANOVA, percentile, and factor analysis. The findings reveal that among the six factors considered (locational convenience, service, post purchase services, merchandise, kinship and local goods), the most important factor for consumers has been merchandise, which includes four items with cheaper prices scoring the highest mean among all items. Results of the hypothesis testing indicate that there was a difference between high, moderate and low consumers' religiosity in evaluating the importance of all retail store factors. This paper provides retailers with knowledge on consumer behaviour in Jordanian culture context by categorizing the attributes that are considered by consumers when making choices regarding where to shop.
Consumer Insight Mining for Retail Multi-Item Inventory Modeling
Pradip Kumar Bala
Lecture Notes in Engineering and Computer Science , 2008,
A new concept: the marketing of consumer goods disposal in retail companies
B?l??escu, M.,B?l??escu, S.
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences , 2011,
Abstract: This paper will consider, par excellence, the need for adopting the conception of marketing in all its aspects, in the process of consumer goods disposal in the retail company, meaning in an essential point of the distribution flow.
An Empirical Study on Factors of Consumer Preference in Hairdressing Industry
Mengmeng Cao
Economic Management Journal , 2013,
Abstract: Currently, there is rare systematic study on the factors that make an influence on consumer preference in hairdressing industry. Firstly, 17 factors of consumer preference in hairdressing industry are selected to compile a questionnaire, a sample survey is carried out by means of a questionnaire composed of 17 factors selected from the factors affecting consumer preference on mainstream consumer groups of hairdressing industry in Baoding, and then, internal consistency test is employed to examine the 17 factors in the questionnaire by using Cronbach's Alpha coefficient, showing good internal consistency of the questionnaire. Based on the valid questionnaires received, six primary factors of consumer preference are achieved by means of a principal component analysis with the help of SPSS for the 17 factors namely, the scale of store, image staff, attitude of barbers, prices, convenience of traffic and skills of barbers. Finally, some countermeasures are proposed based on the six main impact factors. Conclusions of this paper can direct hairdressing industry to tell the most important factors and take appropriate measures to improve their competitive ability.
Factors Determining Bank’s Selection and Preference in Nigerian Retail Banking  [cached]
Ahmed Audu Maiyaki
International Journal of Business and Management , 2010, DOI: 10.5539/ijbm.v6n1p253
Abstract: The study investigates the relative importance of the factors determining the selection and preference of banks by retail customers. Using multi-stage sampling procedure, a total of 417 retail bank customers were selected and subsequently participated in the survey. The mean, standard deviation, Z-scores and weighted scores were computed using both SPSS software and Microsoft office excel. It was found that some factors highly influence the customers’ choice of banks. Similarly, it was also revealed that customers show high preference for some banks as against others. Managerial implications were discussed and finally, recommendations were proffered.
Psychological Contract, Reciprocal Preference and Knowledge Sharing Willingness  [PDF]
Liangtie Dai, Lei Wang
Open Journal of Social Sciences (JSS) , 2016, DOI: 10.4236/jss.2016.48008
Abstract: The paper has undertaken field investigation on 370 knowledge workers in knowledge-based industries which are located in Pearl River Delta region by structured questionnaire, and verifies that the different influence of psychological contract and reciprocal preference on knowledge sharing willingness, and further confirms that the reciprocal preference plays an intermediary in the relationship between psychological contract and knowledge sharing willingness. The result of analysis shows that: 1) Transactional psychological contract has a negative effect on knowledge sharing; 2) Relational psychological contract has a significant positive effect on knowledge sharing; 3) Developmental psychological contract only has a significant negative effect on the explicit knowledge sharing; 4) The reciprocal preference plays an intermediary role in the relationship between transactional psychological contract, relational psychological contract.
Impact of economic recession on retail pricing policy and consumer in Slovak republic
Radovan Ba?ík,Jaroslava Gburová
GRANT journal , 2012,
Abstract: Pricing and its increasing or decreasing is currently confronted not only by, the state of the economy, but also by internet trade expansion. Information flow through internet networks presents opportunities of cutting costs, speed up production or supply of goods and services. At the same time it increases uncertainty rate and risk, which consumers and producers have to face. Price and pricing policy becomes part and parcel of everyday sales management, retail chains and networks around the world. Aim of this contribution is to describe the nature of price and pricing strategies, as well as highlight the development of retail sales and consumer prices in time of economic recession and their impact on the Slovak consumers at the present time.
Analysis of Consumer Preference of Mobile Phone throug the Use of Conjoint Analysis
Faisal Afzal Siddiqui,M. Saeed Awan
Market Forces , 2008,
Abstract: The aim of this article is to provide an introduction to conjoint analysis as a research tool, and to indicate its value for analyzing consumer preference based on the value that the consumers attach to the attributes of the goods that they intend to purchase. The study involves the use of the tool of conjoint Analysis to evaluate consumer preference vis.a.vis Brand, Price Level, FM Radio, and Camera. The results of the study indicate that the most important attribute behind consumer preference for mobile phones was Brand, followed by Price, then Camera, and finally FM Radio.
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