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微生物学通报 , 2004,
Abstract: 集传统和现代教学方法 ,实践知、技、力、情的有机结合 ,激发学生学习兴趣 ,提高教学效果。
從農業技術創新過程探討公部門之產業知識管理架構模式 | A Preliminary Study on a Model of Public Agencies Knowledge Management Framework via Agricultural Technology Innovation Processes  [cached]
阮明淑 Ming-Shu Yuan
Journal of Library and Information Science , 2003,
Abstract: 頁次:77-89 技術創新與競爭力是產業發展關注的二個焦點。農業技術創新過程可分為:農業知識研究過程、農業技術開發與推廣過程、農產品生產過程及農產品行銷過程。本文從農業技術創新過程各階段專業人員所形成的專業網絡與知識,探討公部門如何藉由知識管理機制達到提昇產業技術創新能力之目的。 Technology innovation and competitiveness are two focal points in the development of any industry. The technology innovation process of agriculture can be separated into four parts. They are process of knowledge research, process of technology development and extension, process of products production and process of products marketing. The purpose of this paper was to investigate the professional network and knowledge of the Professional Worker during the technology innovation process, and how the model of knowledge management framework function in public agencies. It was hoped that the results of this paper could thus improve the capability of technology innovation in industry.
CRM and Business Performance
Software Engineering , 2012, DOI: 10.5923/j.se.20120205.01
Abstract: CRM is a business strategy which aims to create value for both organization and customers through initiating and maintaining customer relationships. As a core strategy, CRM is based on using a marketing information system and the company’s IT infrastructure. CRM technology plays an important role in creating customer knowledge, which is the core of any CRM initiative. The CRM strategy will not yield the expected results without the proper use of information technology in the CRM processes. Organizational CRM readiness is related to the level of available technological resources which may be oriented towards CRM implementation. This paper examines the direct outcomes of the CRM activities, as well the relationship among these outcomes and business performance. We also analyzed the effect of the level of organizational CRM readiness on the degree to which companies implemented CRM activities. We conducted a survey on 50 companies operating in the Armenia, which revealed that CRM implementation generates superior business performance.
CRM Performance Measurement Process  [PDF]
Reza Allahyari Soeini,Behzad Jafari,Mohammadreza Abdollahzadeh
International Journal of Emerging Sciences , 2012,
Abstract: Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages it has made for companies. Despite of many advantages of implementing CRM such as cost decrease, satisfaction and retention and customer loyalty increase, high failure rate of CRM projects is one of the main obstacles of approaching expected results of this implementation. A CRM effectiveness measurement mechanism can increase the probability of CRM projects success by recognizing its weak and strength points. This research aims to present a clear image of CRM performance measurement process in a performance measurement framework. CRM performance measurement process includes three main steps as follows: "introducing CRM performance factors", "measuring effective factors on CRM performance mechanism" and "presenting a proposal to improve weak points of the system". One of Iranian governmental companies will be used as a case study to test the feasibility and usefulness of CRM performance through this framework.
Effective Factors on CRM Development  [cached]
Fakhraddin Maroofi,Bahareh Moradi Aliabadi,Hooshmand Fakhri,Hadikolivand
Asian Journal of Business Management , 2013,
Abstract: The Customer Relationship Management (CRM) literature is the value of po tential and current customers. In this research we investigate effective factors on CRM development which have direct or indirect relation with it. CRM is defined as an important key in business among companies to maintain and increase their customers. In this study we look for key factors like Organizing, Technology, Information technologies, Communication channels of interaction, Formation of CRM system and CRM strategies and some other general factors which indirectly affected the processes. The study analyses variants of CRM management system creation by reviewing different models of CRM creation, the analysis of which allowed envisaging typical elements of CRM model formation or stages of implementation process. Organizational excellence model of framework identify factors affecting productivity and the role of CRM systems. Successful CRM implementation is a complex, expensive and rarely technical projects. At the end of the study we introduce a model to the light of relationship between CRM and effective factors on it.
CRM Enhancement
Asmaa El-rafaey,Mamoun H. M,M. Abd El Latif,Ibrahim El Henawy
International Journal of Engineering and Technology , 2012,
Abstract: Distributed teams play a significant role in Customer Relationship management (CRM). Using high-tech tools, especially for making intelligent connectivity between teams and team members is essential decision in current era. Using appropriate connecting tools is a critical issue to support team connectivity. Based on variety of available tools, Selecting, customizing, and developing a set of connecting tools are complicated issue. This paper provides some important criteria for choosing distributed information systems to support customer relationship management approaches. Easy to use, hard to misuse, reliable, maintainable, and reasonable price could be assumed as most important criteria for such information systems, which are described in this article. System Integration as a product of using appropriate tools within suitable approach is discussed.
Customizing CRM for University Implementations
Fitzgerald Barrientos,Wen-Bin Cheng,Thomas Gulledge
International Journal of Electronic Business Management , 2003,
Abstract: This paper tests a hypothesis about implementing Customer Relationship Management (CRM) in a university environment. CRM was designed for private sector companies for the management of customer relationships in the pre- and post-sales cycles. Our hypothesis is that CRM can be configured to meet the requirements of a university recruiting environment. We tested the hypothesis by actually configuring a commercial CRM system to meet the requirements of the university environment. Our conclusion is that there is a one-to-one relationship between the private sector “Campaign Management” business process and the university recruiting business process. Hence, the CRM methodology should be considered by universities as an option for enhancing the relationship between potential students and the university.
Role of Data Mining in CRM
R. Uma Maheswari,S. Saravana Mahesan
International Journal of Engineering Research , 2014,
Abstract: Data mining allows extracting valuable information from the historical data and predicting outcomes of future situations. CRM considers the customer as the centre point, which values the customers of the organization. This article explores the various data mining techniques and its impact on CRM to redefine business processes and strategies.
Development of CRM Based on CORBA

LIU Cui-xian,LING Yun-feng,

计算机应用研究 , 2005,
Abstract: With the development of IT and software technology,CRM is becoming the focus of enterprise application.Based on the CORBA middleware technology ,this paper gives the software architecture of CRM system and also the whole development procedure and resolution to some difficulties.
Open Source CRM Systems for SMEs
Marco Tereso,Jorge Bernardino
International Journal of Managing Information Technology (IJMIT) , 2011,
Abstract: Customer Relationship Management (CRM) systems are very common in large companies. However, CRMsystems are not very common in Small and Medium Enterprises (SMEs). Most SMEs do not implementCRM systems due to several reasons, such as lack of knowledge about CRM or lack of financial resourcesto implement CRM systems. SMEs have to start implementing Information Systems (IS) technology intotheir business operations in order to improve business values and gain more competitive advantage overrivals. CRM system has the potential to help improve the business value and competitive capabilities ofSMEs. Given the high fixed costs of normal activity of companies, we intend to promote free and viablesolutions for small and medium businesses. In this paper, we explain the reasons why SMEs do notimplement CRM system and the benefits of using open source CRM system in SMEs. We also describe thefunctionalities of top open source CRM systems, examining the applicability of these tools in fitting theneeds of SMEs.
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