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Mechanism of estimation of marketing strategy
L.A. Kvyatkovska
Marketing ì Mened?ment Innovacìj , 2011,
Abstract: In the article the chart of base elements of forming of marketing strategy of enterprise is given and indexes which can be applied at the estimation of efficiency of its realization within the limits of the models known broadly speaking are determined.
Embedded Study on the Experience Marketing from Consumers’ View  [cached]
Jianjun Ma
International Journal of Business and Management , 2009, DOI: 10.5539/ijbm.v4n12p146
Abstract: The experience marketing breaks the “hypothesis of rational consumers” in traditional marketing, and it emphasizes consumers’ participation, contact, and “emotional resonance” to fulfill and create consumers’ individualization demand. In the article, the 6Es strategies of the experience marketing from consumers’ view are designed to dig the route selection of the experience marketing strategy.
An Empirical Investigation of Culture and Guanxi Actions between China and Japan  [PDF]
Jing Jing Gong,Sadami Suzuki
International Journal of Social Science and Humanity , 2013, DOI: 10.7763/ijssh.2013.v3.265
Abstract: With the economic development of China, the Chinese culture have been interested by scholars and managers, especially the Guanxi culture which as a governance mechanism in doing business in China. This study intends to explore the influences of national culture on Guanxi actions between China and Japan. In order to investigate it, two surveys have been conducted to collect the data, one is for culture and the other one is for Guanxi actions. The result of national culture comparison shows both of two Chinese groups have a significant difference from Japanese but do not have significant difference between them. While, the comparison result of Guanxi actions reveals there is significant difference among three groups on Guanxi actions, but Chinese in China and Chinese in Japan do not share more similarities than Japanese. From the results may conclude that compared Guanxi actions, culture is more ingrain and robust, which is difficult to be changed by a different culture and business environment. Finally, the correlation analysis has been conducted between Hofstede cultural dimensions and Guanxi actions, which indicate that collectivism has significant influence on Guanxi actions.
The Importance of Guanxi to Multinational Companies in China  [cached]
Fang Yang
Asian Social Science , 2011, DOI: 10.5539/ass.v7n7p163
Abstract: Guanxi is an important part of Chinese business culture, and there are a large number of business people from all over the world coming to China since its opening up and reform policies. The purpose of this paper is to examine the importance of Guanxi to multinational companies in China, and discuss if its importance has declined since China’s opening up and reform policies have reached an advanced stage or not. In China, Guanxi can not only assist transnational companies to obtain sources of information and resources, including business opportunities, government policies, and scarce necessities and professionals, but also be of great value to them in terms of building up corporate reputation, enlarging market share and even motivating employees, although associated with bribery and corruption. Thus, Guanxi is definitely important for international enterprises in China, and it remains significant despite of advanced opening-up and reform policies.
Creation of the mechanism of innovative safety of the enterprise on the basis of a marketing component
L.V. Vaganova
Marketing ì Mened?ment Innovacìj , 2011,
Abstract: The grounds of the creating an innovative enterprise security were considered in the article, the scheme of organizational and economic mechanism of providing was offered and principles of that formation were selected . Marketing component an innovations providing in the provision an innovative component of economic security at enterprise was determined.
An Empirical Study on the Impact of Guanxi and Trust on External Financing Efficiency in Clusters  [PDF]
Lan Wang
iBusiness (IB) , 2015, DOI: 10.4236/ib.2015.71003
Abstract: Financing is a critical bottleneck problem in the development process of SMEs. SMEs’ business activities are more closely embedded in the network, because the geographical location closeness facilitates the exchange of information and the diffusion of knowledge. We try to explore how the cluster network relations affect the efficiency of SMEs external financing efficiency. This paper takes a close look at firm financing patterns and factors that influence external financing performance of SMEs in clusters. However, our results suggest that financing from bank is the main financing pattern. We also find inter-firm trust is positively related with external financing efficiency and this positive relationship is moderated by the level of Guanxi. Theoretical and managerial implications are discussed.
How Guanxi Influences Word of Mouth Intentions  [cached]
Kingie Mak,Stanley Kam Sing Wong,Canon Tong
International Journal of Business and Management , 2011, DOI: 10.5539/ijbm.v6n7p3
Abstract: This research investigates key determinants of success for executive search consultants from the perspective of job candidates. Findings from 245 respondents support the hypotheses that word of mouth intentions are driven by satisfaction, trust, and guanxi, satisfaction and trust are partial mediators. The findings successfully demonstrate the association between guanxi and relational dimensions, and indicate that the service attributes identified in the research are appropriate for evaluating the performance of executive search services as perceived by job candidates. This research contributes to the body of knowledge related to human resources management and customer relationship management.
Guanxi Embeddedness and Trust Building in Chinese Business Markets: A Confucianism Perspective  [PDF]
Kai-Ping Huang,Tsungting Chung,Jane Tung,Sheng Chung Lo
Journal of Applied Sciences , 2013,
Abstract: The study explores the concept of Guanxi by understanding its cultural roots and connotations and its impact on trust building. The Confucian philosophy of ‘lun’ and the way in which the five cardinal relationships of ‘wu-lun’ have had a significant influence on how Guanxi operates. The study also takes a deeper look at the way in which Guanxi influences the way in which trust works in Chinese business markets. The main argument is to investigate how Guanxi operates at many different levels in Chinese business environment in relation to trust building. The increase in globalization has posed some challenges on how Chinese businesses interact with global players in terms of trust. The various types of trust such as goodwill trust, competence trust and collective trust that are involved in the business transactions indicate how Guanxi has a strong influence. By exploring the role of Guanxi, the study develops propositions that Confucianism and Chinese cultural lead to a strong perception of Guanxi, Guanxi relates positively to trust building in Chinese business markets and trust relates positively to the success in business activities in Chinese business environment.
The Theoretical Analysis of the Allocation of Family Control Rights Based on Guanxi in China  [PDF]
Lingyan Gu
Open Journal of Business and Management (OJBM) , 2014, DOI: 10.4236/ojbm.2014.24037
Abstract: With the development of the family businesses, family members are coming from diversified source. Under this circumstance, guanxi and potential conflicts between family members are becoming complicated. The allocation of control rights among the family members plays an important role. This paper proposes the allocation concept of the family guanxi-oriented control rights for the first time. On the basis of the review of classical theories about the control rights allocation, it builds a theoretical analysis framework of family control rights allocation embedding guanxi.
Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region  [PDF]
Davidov D.,Chekalina T.
Baltic Region , 2009, DOI: 10.5922/2079-8555-2009-2-6
Abstract: The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.
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