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The strategic value of corporate social responsibility: A relationship management framework for public relations practice  [PDF]
Kevin Jones,Jennifer L Bartlett
PRism Online PR Journal , 2009,
Abstract: This article places corporate social responsibility in the context of the resource-based view of the firm, then uses relationship management to explain the growing involvement of businesses in corporate social responsibility activities. It argues that the value of the public relations function to an enterprise is in its capacity to aid relationship management, but at a level linked to corporate strategy rather than the communication-output perspective common to much public relations practice. In so arguing, the article theorises corporate social responsibility as facilitating relationship management, and thus building support networks for the organisation, instead of as a set of activities that build organisational legitimacy through the management of perceptions. Such a perspective adds to the growing focus in the public relations literature on relationship management as a central rationale. This concept is then applied to a multinational firm in the construction industry. The case study identifies a series of specific public relations practices within corporate social responsibility (CSR) programmes that are used to manage relationships.
Value Creation Model through Corporate Social Responsibility (CSR)  [cached]
Saeed Gholami
International Journal of Business and Management , 2011, DOI: 10.5539/ijbm.v6n9p148
Abstract: Corporate social responsibility (CSR) is a modern mechanism of accountability in the business world and competitive era. The notion of CSR is established on the reciprocal dependence between a organization and society, as well as the indicators that influence this relationship. Therefore, corporate social responsibility via design the elements of organization such as strategy, resource and process, business propositions, and stakeholder interactions create value for corporations and society and also can represent an excellence image in both internal and external environment through enhancing accountability for society.
Paternalism in Entrepreneurship and Corporate Social Responsibility
Svetlana V. Titova,Lydmila S. Titova
European Researcher , 2012,
Abstract: the origin and development of paternalistiс relationship in entrepreneurship. Special attention is attached to the similarity of the notions “paternalism” and “corporate social responsibility”.
Exploring the Relationship between Corporate Social Responsibility, Employee Engagement, and Organizational Performance: The Case of Jordanian Mobile Telecommunication Companies  [PDF]
Bader Yousef Obeidat
Int'l J. of Communications, Network and System Sciences (IJCNS) , 2016, DOI: 10.4236/ijcns.2016.99032
Abstract: The aim of this research is to explore the relationship between corporate social responsibility, employee engagement, and organizational performance in Jordanian mobile telecommunication companies. A total of 350 questionnaires containing 37 items?were used to collect information from the respondents. Multiple and simple regression analyses were conducted to test the research hypotheses. Results of the current study revealed that corporate social responsibility (both internal and external) and employee engagement (vigor, absorption, and dedication) have a significant positive relationship with organizational performance. Also, the results revealed that there is a significant positive relationship between corporate social responsibility (internal CSR and external CSR) and employee engagement. The Baron and Kenny mediation model and Sobel test were used to test whether employee engagement mediated the relationship between corporate social responsibility and organizational performance. The results showed that employee engagement fully mediated the relationship in a significant way. The results of the current study have many managerial implications for mobile telecommunication companies. In order to enhance organizational performance, decision makers must work on creating and maintaining an efficient corporate social responsibility agenda, which would increase employees’ engagement in their work which will lead to improved performance outcomes.
The Value of Corporate Social Responsibility in the Scope of Triangle Model  [PDF]
Jingwen He
American Journal of Industrial and Business Management (AJIBM) , 2018, DOI: 10.4236/ajibm.2018.81004
Abstract: “Society-Economy-Environment” made up the triangle model of corporate sustainable growth. The internal value and connection of the nodes in the model are driving the corporate to make different choices in the pursuit of benefits. The fundamental need for corporate sustainable growth is to balance different values. This paper believes that in the scope of the triangle model of the corporate sustainable growth, corporate social responsibility has an equilibrium function, which can help the corporate maintain a relatively stable status when facing conflicts against the bottom line. This paper briefly discussed the equilibrium function of the corporate social responsibility and the meaning of investing in CSR, by combing through the development and changes for corporate social responsibility, and by studying the case of a power plant shutdown to analyze the conflicts among the three nodes of its value triangle.
Measuring Corporate Social Responsibility Perceptions in Public Relation
Ayse Banu Bicakci
Global Media Journal : Turkish Edition , 2011,
Abstract: This paper focuses on the relationship between Corporate Social Responsibility and Public Relations. Public Relations plays a significant role in the process of developing the concept of corporate social responsibility (CSR), the fulfillment of those responsibilities, providing the effective communication and also it serves as a bridge connecting the organisation and the publics. To manage CSR policy and communication effectively, public perception of organisations’ social responsibility should be measured. Based on this idea employee perception of their organization’s social responsibility is measured, benefiting from four factors.
Vasile COCRIS,Andra Lavinia NICHITEAN
Scientific Annals of the Alexandru Ioan Cuza University of Iasi : Economic Sciences Series , 2010,
Abstract: The research paper aims to underline the importance of civic behavior in business and bank’s role in the implementation of sound principles of corporate social responsibility.The authors analyzed terms such as corporate social responsibility, sustainable development, financial stability and the relationship between them, in order to explain their impact on the proper function of world economy.The authors provided a synthesis of corporate social responsibility principles and codes of conduct as well as an overview of the consumer protection system in Romanian financial sector.The article furnishes examples of good practices in the Romanian banking sector compared to the European one, realizing a case study on Group Societe Generale’s corporate social responsibility mission statement.
The Corporate Social Responsibility Disclosure: A Study of Listed Companies in Bangladesh  [cached]
Md. Abdur Rouf
Business and Economics Research Journal , 2011,
Abstract: This is an exploratory study designed to investigate the extant and nature of corporate social responsibility disclosure (CSRD) in corporate annual reports (CAR) of listed companies in Bangladesh. Specifically, the report examines the relationship between corporate attributes and firm-specific factors and corporate social responsibility disclosures. Data are taken from annual reports of 2007 of the listed companies of Dhaka Stock Exchanges. The study uses ordinary least squares regression model to examine the relationship between explanatory variables and corporate social responsibility disclosure and un-weighted relative disclosure index to measure voluntary disclosure. The extent of CSRD level is measured using 39 items of information. The result shows a positive association between proportion of Independent Directors (INDs) and Corporate Social Responsibility Disclosure (CSRD). But, size of the firm does not affect the level of corporate social responsibility disclosure. Control variables suggest that Board Leadership Structure (BLS), Board Audit Committee (BAC) and Percentage Return on Equity (PROE) are positively associated with company’s corporate social responsibility disclosure (CSRD). The result shows that a higher proportion of independent non-executive directors on a board is positively related to the level of corporate social responsibility disclosure but the extent of corporate social responsibility disclosure is negatively related for firm’s size.
Investigate Corporate Social Responsibility and Segment Reporting Relationship
Aydem Ciftcioglu,Nergis Poroy
Business and Economics Research Journal , 2010,
Abstract: Social responsible institutions have to care social welfare of society while implementing their actions and share correct, honest and demanded information about its activities. Segment reporting is to segment according to industry branches and geographical region that enterprise operates and to report financial information separately for each segment. Diversification of enterprises’ activities according products, sectors or geographic areas make it difficult to decide on enterprises upon a single financial statement that summarizes general situation of the enterprises. As a result of the diversity of enterprises’ products and services users of financial statements needs segments’ operating results which are generated by the functions of enterprises. Hence inside of discharge social responsibility obligation and to reflect the enterprises activities to their financial reports, segment reporting is necessity for organization. In this framework this study is investigated firms which were ranking in ISE 100 on 01.07.2009–30.09.2009 dates and also holded in ISE Corpoarte Governance Index for determine social responsibility and segment reporting relation. Findings indicated that only two firms which were located on ISE 100 index as also in ISE Corporate Governance index did not prepared segment reporting. Consequently we could say that, in Turkey, social responsible firms due their obligation to society that give correct information about their activities.
Management & Marketing , 2010,
Abstract: The aim of the paper is to evaluate the influence of the financial crisis and corruption on the corporate social behaviour of Romanian organisations. Starting from the reference literature on financial crisis, corruption and corporate social responsibility, this article is an investigation of the impact that financial crisis and corruption characteristics have on the corporate social responsibility of the organisations. Our research underpins quantitative and qualitative methodology based on the outcomes of the HeRmeS international project.
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