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Internationalization Strategies adopted by Malaysian Companies  [PDF]
Sreenivasan Jayashree,Sahal Ali Al-Marwai
Journal of Applied Sciences , 2010,
Abstract: The study has the objective of making a precise determination of strategies for internationalization followed by the most popular and effective strategies for internationalization to be used by Malaysian companies. Then a determination was made about the proper criteria to evaluate the proper internationalization strategy. Finally, an investigation was made about the opinion of marketing executives at Malaysian companies regarding the strategies that they normally use. Primary and secondary research methodologies were used in order to collect information that can be used to satisfy the study objectives. It is believed here that the outcome of this study ensures that Malaysian companies select the correct strategy in the process of internationalization so that they reap the rewards of the entire process.
Brand management of Slovenian export companies
Aleksandra Pisnik Korda,Boris Snoj
Tr?i?te/Market , 2008,
Abstract: This paper describes the characteristics of brand management in the context of the companies in Slovenia that are intensively engaged in the internationalization of their business operations. Using a sample of the 200 largest export companies in Slovenia, it explores the impact of internationalized business operations on the marketing mix component strategies to identify the most frequent internal and external hindrances to the internationalization that exert influence on the companies’ most important brands. The paper also analyzes the importance of long-term experience and knowledge of the market in the consolidation of brand effectiveness and the companies’ reputation and ascertains whether the companies with a higher level of internationalization employ a larger number of less tangible brand performance criteria than those with a lower level of internationalization.
Internationalization of small and medium-sized enterprises
Zoran Paunovi?,Darko Prebe?ac
Tr?i?te/Market , 2010,
Abstract: Highly developed countries, which are similar to Croatia by size and population, highlight the importance of small and medium-sized enterprises (SMEs) as holders of export activities and key factors in raising the competitiveness of the entire economy. In this paper authors research the concept of internationalization of SMEs. Analyzing the influence of decision makers on the process of internationalization and showing its advantages and disadvantages for the respective company and country, this research introduces the most common models on the basis of which this process is implemented in practice. A case study of a small export company from Croatia illustrates the process of internationalization to the U.S. market and provides useful information to the companies which are planning to enter new markets.
SMEs Going Global: A Comparison of the Internationalization Strategies of Publishers and Online Social Networks  [cached]
Bettina Lis,Heinz-Werner Nienstedt,Patrick Proner,G?zde Yalazi
International Review of Management and Marketing , 2012,
Abstract: Up to now, most research has been conducted on the internationalization strategies of large media companies and groups. But tapping new foreign markets is also relevant to small- and medium-sized enterprises (SMEs) of all media sectors. This paper therefore focuses on the internationalization strategies of different types of media SMEs. It aims at describing and comparing the motives for becoming an international player as well as the specific market selection, market entry, and market development strategies. Furthermore, it focuses on the main organizational implications. On the basis of a multiple-case design we compare two German regional newspaper publishers with two German special interest publishers and two online social business networks. Results show similarities and differences between these media sectors according to the nature of the media businesses. The cases also highlight the importance of international management skills also in the context of SMEs.
INTERNATIONALIZATION STRATEGIES OF EMERGING COMPANIES: A COMPARATIVE STUDY OF BRAZILIAN CASES ESTRATéGIAS DE INTERNACIONALIZA O DE EMPRESAS EMERGENTES: UM ESTUDO COMPARATIVO DE CASOS BRASILEIROS
Janaína Maria Bueno,Carlos Roberto Domingues
Future Studies Research Journal : Trends and Strategies , 2011, DOI: 10.7444/future.v3i2.79
Abstract: Over the last decade, interest has picked up as to emerging economies and their companies. This recent movement does not imply that previous theories and models are no longer applicable, however, one must analyze, in a broader comprehensive manner, a series of specific context factors and those concerning the management of this kind of company. Therefore, this paper analyzed the internationalization strategies adopted by six Brazilian companies before a set of internationalization models. A qualitative research approach was employed and in-depth interviews were conducted with corporate management level professionals. Companies were divided into three groups according to internationalization times (Group I – over ten years, Group II - between five and ten years, and Group III – under five years). Observations indicated that for Groups I and III companies the product lifecycle (Vernon, 1966 and 1979) and the eclectic paradigm (Dunning, 1980, 1988 and 2000) economic models support justifying internationalization motivations for companies’ internalization whilst the Uppsala model (Johanson and VAHLNE, 1979, 2009), at least in part explains, choice decisions concerning a few countries. As to Group II companies, the product lifecycle model is not the underlying motivation for internationalization, choices being more closely related to sector opportunities and the characteristics of both products and services. O interesse sobre as economias emergentes e sobre suas empresas aumentou na última década. Este movimento recente n o significa dizer que as teorias e modelos anteriores n o sejam úteis, porém, é preciso analisar, de forma mais abrangente, uma série de fatores específicos do contexto e da gest o deste tipo de empresa. Assim, neste artigo foram analisadas as estratégias de internacionaliza o utilizadas por seis empresas brasileiras comparando-as com alguns dos modelos de internacionaliza o. A pesquisa é de abordagem qualitativa e foram feitas entrevistas em profundidade com profissionais do nível de gerência das empresas. As empresas foram divididas em três grupos de acordo com o seu tempo de internacionaliza o (Grupo I - mais de dez anos; Grupo II - entre cinco e dez anos; e Grupo III - menos de cinco anos). Observou-se que para as empresas dos Grupos I e III os modelos econ micos de ciclo de vida do produto (VERNON, 1966 e 1979) e do paradigma eclético (DUNNING, 1980; 1988 e 2000) ajudam a explicar as motiva es para a internacionaliza o e o modelo de Uppsala (JOHANSON e VAHLNE, 1979, 2009) explica, pelo menos em parte, as decis es de escolha de alg
Internationalization and Innovation: The Effects of a Strategy Mix on the Economic Performance of French SMEs  [cached]
Marjorie-Annick Lecerf
International Business Research , 2012, DOI: 10.5539/ibr.v5n6p2
Abstract: A growing body of literature has studied innovation and internationalization as essential competitiveness strategies. Small and medium-sized enterprises (SMEs) can achieve growth by launching new products or reaching new customers. A mix of both of these strategies represents a challenging opportunity for businesses. Most studies explore export and research activities as joint explanatory variables. This article contributes to the literature by considering the joint dynamics of internationalization and innovation strategies and measuring the impact of this strategy mix on the financial performance of French SMEs. Both strategies consumehuman, technical, financial, commercial, and organizational resources. The antagonism and the complementarity of international development and innovation activities are explored in this paper. Based on a sample of 335 French SMEs, the results confirm a strong interdependence between technological appropriation in internationalized SMEs and their business growth. Indeed, structuring and engaging in research and development activities for exporting SMEs will contribute to an increase in activity volume. The results also indicate technological resources as a common driver of both innovation and internationalization activities. The combination of product development and geographical market expansion is the most valuable combined strategy that is positively related to research and development intensity.
Environment, resources and interpretation: influences in the internationalization strategies of the food industry in Brazil
Seifert Jr, Rene E.;Machado-da-Silva, Clóvis L.;
BAR. Brazilian Administration Review , 2007, DOI: 10.1590/S1807-76922007000200004
Abstract: this article analyzes the internationalization strategies of companies in the food industry from paraná state, in brazil. the logic of analysis sought to corroborate the idea that internationalization is a strategic phenomenon cognitively mediated in the light of environmental pressures and resources within the organization. therefore, the role of the environment, resources and interpretive schemes are analyzed and used to explain three strategic internationalization patterns found in the food industry of paraná: domestic, reluctant and active international action. based on those constructs, and from an institutional and cognitive perspective of analysis, the study contributes to the debate related to homogeneity, heterogeneity and organizational strategic action.
Environment, Resources and Interpretation: Influences in the Internationalization Strategies of the Food Industry in Brazil
Rene E. Seifert Jr.,Clóvis L. Machado-da-Silva
BAR. Brazilian Administration Review , 2007,
Abstract: This article analyzes the internationalization strategies of companies in the food industry from Paraná State, in Brazil. The logic of analysis sought to corroborate the idea that internationalization is a strategic phenomenon cognitively mediated in the light of environmental pressures and resources within the organization. Therefore, the role of the environment, resources and interpretive schemes are analyzed and used to explain three strategic internationalization patterns found in the food industry of Paraná: domestic, reluctant and active international action. Based on those constructs, and from an institutional and cognitive perspective of analysis, the study contributes to the debate related to homogeneity, heterogeneity and organizational strategic action.
Small Firms in a Small Country: Managerial Factors, Internationalization and Performance of Slovenian SMEs
Mariola Ciszewska-Mlinari?,Franjo Mlinari?
Managing Global Transitions , 2010,
Abstract: International activities of small and medium enterprises (SMEs) constitutean important research area. To understand this phenomenon,researchers employ different theoretical perspectives. Among them, theresource-based theory has been given much attention. In this studythree managerial factors: managerial attitude toward internationalization,internationalization knowledge and international experience, areseen as examples of the firm’s intangible assets. The objectives of thisstudy are twofold. First, it aims to examine the significance of thementioned managerial resources for smes’ internationalization. Second,it verifies the relationship between the level of the firm’s internationalizationand performance. The study is based on a sample ofhighly-internationalized Slovenian companies. According to the findings,managerial attitudes towards internationalization and internationalizationknowledge are significantly related to the level of SMEinternationalization. The statistical analysis also provides support forthe relationship between the level of the firm’s internationalization andperformance.
Internationalization strategies and the architectures of competences of first and late movers: A case study in the cement industry
Borini,Felipe Mendes; Fleury,Maria Tereza Leme; Urban,Tatiana Proen?a;
Economia Global e Gest?o , 2009,
Abstract: the aim of this paper is to understand how the internationalization strategies and processes of late mover enterprises compare with those of first movers. the theory analyzed here incorporates two contributions to the regular literature on international business. first, the internationalization approach based on first and late mover theory is seldom addressed in the literature. second, this paper focuses on the resource based view (rbv) and organizational competences; even though this approach is related to traditional internationalization theories, it is very often taken as secondary. the case study methodology applied has focused on an industrial analysis that allows the comparison of two groups of companies. the cement industry was selected as the object of the research, more specifically the first mover, lafarge, and the late movers cemex from mexico and votorantim. an analysis of the cases has shown that the architectures of competences of first and late movers are different in various categories, thus suggesting that multinationals from emerging markets should explore unique competences for internationalization strategies and avoid a follower strategy.
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