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El uso de los instrumentos clásicos del marketing y la tecnología digital en turismo The Use of Classic Marketing Instruments and New Technologies in Tourism  [cached]
Mercedes Anato
Estudios y perspectivas en turismo , 2006,
Abstract: Este trabajo presenta un análisis de la interacción entre los instrumentos clásicos o tradicionales y las innovaciones o el uso de nuevas tecnologías de la información en los procesos de creación de productos, la promoción y la fijación de precios por Internet. Considera los factores clásicos del marketing mix y su comportamiento en el marketing tradicional y en el marketing moderno, haciendo énfasis en el uso de Internet, las herramientas online y su aplicación al sector turismo. This paper presents an analysis of the interaction of classic and traditional instruments and the innovations or use of new information technologies in the process of product creation, promotion and price settings through the Internet. It takes into account the classic factor of the marketing mix and its conduct in the traditional and modern marketing. Special emphasis is made on the use of Internet, the online tools and their applications to the tourism sector.
Integrating Market Based Instruments for Pollution Control - Strategic Option for Enhancing Competitiveness within Energy Industry  [PDF]
Oana-C?t?lina ??PURIC?
Economia : Seria Management , 2011,
Abstract: The paper aims to emphasize the efficiency of using market based instruments for both reducing pollution and enhancing competitiveness within the energy industry. Given the previous experience of European countries, as well as the characteristics of the main market based instruments, the paper is focused on developing two alternatives for combining green certificates schemes, white certificates schemes and emissions trading schemes (black certificates schemes) in strategic options, aiming to increase the competitiveness of the energy industry and to decrease the emissions generated within this field. Each strategic option presented includes an integration scheme, as well as the main advantages and disadvantages deriving from the implementation of these mechanisms. The paper also demonstrates that an integrated market based instruments’ scheme is more efficient and even cost-effective than using single instruments. The whole analysis places a higher focus on white certificates, as these are the more recent market based instrument for enhancing competitiveness within energy industry.
Evolution of definition of competitiveness of products
I.A. Aleksandrov,A.F. Buruk
Marketing ì Mened?ment Innovacìj , 2010,
Abstract: Investigational evolution of definition of competitiveness of products, certainly the stages of his development. Classification of existent approaches is improved in relation to the estimation of competitiveness of products, found out the sources of competitive edges from position of consumer cost, marginal utility, differentiation of products, demand and supply, key competense, marketing categories and ecological approach.
Competitiveness of Brazil in the wood international market  [PDF]
Sandra Maria Ferreira Couri Petrauski,Gláucio Marcelino Marques,Márcio Lopes da Silva,Sidney Araujo Cordeiro
CERNE , 2012,
Abstract: This study aimed to analyze the competitiveness of Brazilian lumber on the international market in the period 2000 to 2007. The methodological tools used to compare the competitiveness of Brazil with its main competitors were the rates of Relative Position Marketing (PRM) and Revealed Comparative Advantage (VCR). The results point out to the fact that, although Brazil has proved competitive, it is necessary to use marketing strategies aimed at increasing the country’s competitiveness in this sector.
The impact of marketing resources on corporate competitiveness
Tamás Gyulavári,Zsófia Kenesei
Tr?i?te/Market , 2012,
Abstract: The objective of this paper is to analyze the association between marketing resources and corporate competitiveness. Empirical data were collected by a survey of 300 domestic organizations and the results were compared to the ones of a similar research conducted five years before. We have found that all the marketing resources investigated have a significant effect on marketing performance. Among them the most marketing-related resource dimension, called market management, excels regarding the strength of the association with competitiveness. Clusters of companies were formulated and analyzed. A small group of the companies investigated (12%) managed to advance in the development and possession of marketing resources whilst maintaining competitive product supply and price. The proportion of successful companies among them is highly significant.
Pop competitiveness  [cached]
Roberto Cellino,Anna Soci
PSL Quarterly Review , 2002,
Abstract: Very few economic terms are used as much as competitiveness in economics. This article deals with the different meanings of competitiveness, at the level of a firm, at the level of the local area, and at the level of the country. It analyzes the problems of consistency among the available definitions and among the indicators used to measurecompetitiveness.
Marketing strategy of competitiveness management building enterprise
A.O. Vasilichenko
Marketing ì Mened?ment Innovacìj , 2011,
Abstract: In article is elaborated system category and notional device of the competitive studies in condition of the building branch in intercoupling with methods of the realization to strategies of the development. The author is motivated practicability of the use the methods of marketing in competitiveness management building enterprise and is presented author's model managerial system by competitiveness of the building enterprise with provision for specifics of the diagnostics of the processes of the development enterprise to building branch.
Strategy of Ukraine : Economics, Sociology, Law , 2011,
Abstract: In the article the main features of regional structure in Finland are reflected, the characterization of the main tendencies in territorial development is conducted and particular qualities of the national methods of regional competitiveness assessment are analyzed. The main problems of regional policy are highlighted and the main economic instruments which can be adopted in countries of the post soviet space are emphasized. В статье проанализированы особенности регионального устройства Финляндии, охарактеризованы основным тенденциям развития территорий в стране и особенностей национальной методики количественной оценки уровня конкурентоспособности регионов. Рассмотрены основную проблематику региональной политики в стране и выделены рычаги и инструменты, которые могут быть адаптированы в странах постсоветского пространства. В статт проанал зовано особливост рег онального устрою Ф нлянд , надано характеристику основним тенденц ям розвитку територ й в кра н та особливостей нац онально методики к льк сно оц нки р вня конкурентоспроможност рег он в. Розглянуто основну проблематику рег онально пол тики в кра н та виокремлено важел й нструменти, як можуть бути адаптован в кра нах пострадянського простору.
?urica Kalember,Tatjana Jelen
Ribarstvo : Croatian Journal of Fisheries , 1998,
Abstract: Today's population faces great difficulties in fish marketing, although it is very valuable food. The classic supply with fresh fish has little influence on its consumption, which is not remarkable anyhow. Therefore one shulud be reminded on the classic, almost forgotten, ways of fish processing that can substantially increase fish assortment and improve its distribution. After cleaning and cutting the fish (primary procedures in its processing), comes salting, after which the salted fish can become an end-product or it can be one of many semi-products in the fish production chain. The most common methods of fish salting are dry-salting, dry-wet-salting (Greek-Dalmatian) and wet-salting (pickling). The aim of fish drying is its dehydratation. Our country has the experience of traditional drying, sun-drying and natural drying of fish. Each of these has its own special qualities, depending on the fish species and the drying temperature. Smoked fish gets a very distinctive and spicy aroma and a specific colour. There are two kinds of smoking - cold and warm - based on the smoke derived from burning some special trees or, lately, from smoke preparations. Marinades are old procedures of fish processing in acetic acid and specific spices which can be prepared cold, fried or cooked. Fish-roe of some specific fish species has a special value and is considered a delicacy. The most precious black caviar is derived from the sturgeon roe and some of its related species.
The assessment and factors of increase in innovative competitiveness of Latvian regions
Voronov V. V.
Baltic Region , 2012, DOI: 10.5922/2079-8555-2012-4-1
Abstract: Latvia’s participation in the process of integration and globalization within the European Uni on creates a need to improve tools of competitiveness and management assessment of the country’s regions. It also requires the development of common approaches to sel ection criteria, competition indicators and assessment tools at the micro-, meso-, and macro-levels. This study identifies the development stage of Latvia’s regions and considers methods as well as experience of evaluation and improvement of the competitiveness of Latvia’s regions. The authors describe priorities and tools for regional innovative development and analyze conditions affecting regional development in the country. This work takes into account the current priority of the European Union — innovation and development of socioeconomic activity aimed at enhancing the competitiveness and attractiveness of European regions. This study sets out to evaluate the competitiveness of Latvia’s regions using a method developed by the European Commission. An expert survey based on the analytic hierarchy process identifies priority areas and instruments for their innovative development.
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