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The Study of the Behaviour of Malaysian Consumers Towards Online Shopping
Ahasanul Haque,Ali Khatibi
Asian Journal of Information Technology , 2012,
Abstract: Online marketing in Malaysia is still a new technology breakthrough since it has just begun to invade the Malaysian retailing sector with online shopping services. This study conducting mainly to identify factors might affect the online shopping activity. The results of the study mainly focused on the respondents` characteristics such as demographics information, current shopping orientation, knowledge of Internet, their acceptance and the future prospects for local online shopping which finally show their actual shopping behaviours. The major findings of this study indicated that there are three factors that significantly influence the frequency level of online shopping activities done by Malaysian consumers in this study. Those factors include the online products` prices, consumers` trust towards the Internet stores and their education levels. In conclusion, online consumers in Malaysia still lack of confidence and trust in using the Internet as a shopping channel. They are mainly concerned on issues related to privacy and lack of credibility when dealing with online retailers.
An Analysis of Factors Affecting on Online Shopping Behavior of Consumers
Mohammad Hossein Moshrefjavadi,Hossein Rezaie Dolatabadi,Mojtaba Nourbakhsh,Amir Poursaeedi
International Journal of Marketing Studies , 2012, DOI: 10.5539/ijms.v4n5p81
Abstract: The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of e-commerce and marketing field. However, there is very limited knowledge about online consumer behavior because it is a complicated socio-technical phenomenon and involves too many factors. One of the objectives of this study is covering the shortcomings of previous studies that didn't examine main factors that influence on online shopping behavior. This goal has been followed by using a model examining the impact of perceived risks, infrastructural variables and return policy on attitude toward online shopping behavior and subjective norms, perceived behavioral control, domain specific innovativeness and attitude on online shopping behavior as the hypotheses of study. To investigate these hypotheses 200 questionnaires dispersed among online stores of Iran. Respondents to the questionnaire were consumers of online stores in Iran which randomly selected. Finally regression analysis was used on data in order to test hypothesizes of study. This study can be considered as an applied research from purpose perspective and descriptive-survey with regard to the nature and method (type of correlation). The study identified that financial risks and non-delivery risk negatively affected attitude toward online shopping. Results also indicated that domain specific innovativeness and subjective norms positively affect online shopping behavior. Furthermore, attitude toward online shopping positively affected online shopping behavior of consumers.
How Online Shopping Is Affecting Consumers Buying Behavior in Pakistan?
Sajjad Nazir,Arsalan Tayyab,Aziz Sajid,Haroon-Ur-Rasheed
International Journal of Computer Science Issues , 2012,
Abstract: Internet has developed in new delivery channels electronic transactions are increasing rapidly. This need has arisen to understand how they perceive directly to buy consumers. Most of the people who use the internet to purchase goods online, but that there are still some reasons for which consumers are reluctant to buy online. The attitudes of people toward the purchase online are different in Pakistan. The purpose of this study is to review the factors felt reservation of consumers in online shopping. The main objective of this research is to study, especially what are factors affecting the consumers directly for online shopping. To this end, a survey was conducted and the 120 questionnaires were distributed among the students of different universities and the general public. The replies have been analyzed by means of frequency distribution, average and chart analysis. The results of the survey analysis has shown that most of the people already shopping online and prefer to make their purchases online, but there are some factors such as psychological factors, social factors emotional factors, and the privacy factors which affect the buyer attitudes of online purchases. The protection of privacy and security are major problems that affect the behavior of the population to buy online. Various attitudes of consumers toward online shopping are not in rest in the study which reveals that the purchase online is easy, comfortable and better that conventional shopping due to various factors. Price, the trust, the convenience and the recommendations have been identified as important factors. Price was considered to be the most fascinating and affecting factor for the majority of students and the general public. Most of the consumers hesitate not to do shopping online, because of the insecure payment and transactions systems.
The Influence of Product Diversity on Consumers’ Impulsive Purchase in Online Shopping Environment  [PDF]
Yingyi Wu, Haiquan Chen, Hu’an Wang
American Journal of Industrial and Business Management (AJIBM) , 2019, DOI: 10.4236/ajibm.2019.93046
This paper explores the impact of product diversity on consumers’ online impulse purchase intentions in the context of e-commerce development, and finds that product diversity has a significant negative impact on consumers’ online impulse buying intentions. Compared with the great product diversity, consumers have higher online impulse buying willingness when they do not have many choices. Further, we found that this effect is regulated by different shopping objects (oneself vs. intimate others). At the same time, information processing fluency plays a mediating role in this effect.
Personality's Influence on the Relationship between Online Word-of-mouth and Consumers' Trust in Shopping Website  [cached]
Hui Chen
Journal of Software , 2011, DOI: 10.4304/jsw.6.2.265-272
Abstract: This paper did a survey on 162 college students, with an aim to find out the role of consumers’ personality in their trust in the website as far as the online word-of-mouth is concerned. All the data collected are analyzed by SPSS 15.0 and LISREL. It shows that there is a significant difference between the introverted consumers and the extroverted consumers viewing their attitude towards online word-of-mouth. When the online word-of-mouth is affecting the consumers’ trust in shopping websites, the introverted and extroverted influence exist difference.
Does Consumers’ Demographic Profile influence Online Shopping?: an Examination using Fishbein’s Theory
Afizah Hashim,Erlane K Ghani,Jamaliah Said
Canadian Social Science , 2009,
Abstract: Using questionnaire survey, this study examines whether demographic profile could influence the consumers’ attitude towards online shopping behavior. Five demographic profile variables that could be linked to attitude were chosen: gender, age, job designation, marital status and salary. The results show that all variables are important determinants to online shopping behavior. Such results support Fishbein’s attitude theory that states demographic profile as important variable in influencing attitude towards an object. The findings of this study provide some understanding to the service providers and the government on the effect of demographic profile on online shopping. Of consequence, such understanding would help them in finding and implementing suitable strategies to enhance online shopping. Keywords: online shopping; part-time students; Fishbein’s attitude theory
The Impact of Knowledge and Trust on E-Consumers’ Online Shopping Activities: An Empirical Study  [cached]
Chih-Chien Wang,Chun-An Chen,Jui-Chin Jiang
Journal of Computers , 2009, DOI: 10.4304/jcp.4.1.11-18
Abstract: Lack of consumer trust is a critical obstacle to the success of online retailing. Knowledge is one important factor influencing the level of trust. However, there is no consensus on the relationship between knowledge and trust. Some studies argued a negative relationship between knowledge and trust while the others argued positive. This study discussed the relationship among knowledge, trust in online shopping, and the intention to go shopping online. The results revealed that knowledge is positively associated with trust and online shopping activities. In other words, people who know more about online shopping will trust and go shopping more online. Online retailing practice should make the public knowledgeable about online transaction security mechanisms to build users’ trust in online shopping.
Dynamic Support of Government in Online Shopping
Le Chi Hai, Syed Hasnain Alam Kazmi
Asian Social Science , 2015, DOI: http://dx.doi.org/10.5539/ass.v11n22p1
Abstract: Advancements in online shopping for consumers requires consistent government support policies and the introduction of substantial government laws and regulations. In order to establish innovative developments in online shopping market environment that makes online shopping faster and stable, the government perspective is vital with the Technology Acceptance Model (TAM) for research and development in online shopping behavior for consumer’s confidence and their purchase intention. The proposed conceptual framework in the study establish that governments’ supports positively impact on perceived ease of online shopping, and positively influence consumer’s online shopping intentions. In addition, the study results are consistent to the empirical researches that focus on perceived ease of use and perceived usefulness that will affect consumer online shopping behavior.
Customers Satisfaction on Online Shopping in Malaysia  [cached]
Hasina Mumtaz,Md. Aminul Islam,Ku Halim Ku Ariffin,Anayet Karim
International Journal of Business and Management , 2011, DOI: 10.5539/ijbm.v6n10p162
Abstract: This research attempted to find out the factors that are affecting customers’ intention and satisfaction to shop online. To shop on Internet becomes an alternative for consumers since it is more comfortable than conventional shopping which usually attributed with anxious, crowded, traffic jam, limited time, parking space and etc. Internet in Malaysia is still considered as a new medium toll between the retailers and the consumers, and also retaining customers on e-retail is the most issue that is faced any e-retail store. To increase the understanding in this area, the following questions need correct answers. Are Malaysians ready to embrace Internet shopping? In addition, this study intends to know the reasons, why Malaysian customers accept or refuse internet shopping application? And what are dominant predictors that influence the customers’ intention to shop on internet in Perlis, Malaysia? This research adopted survey by questionnaire approach. Questionnaires will be distributed among general public including student at the university to gauge their intention to shop online. Findings of this research will provide a yardstick to customer satisfaction and online shopping based on various issues such as advertisement, brand, shopping experience, time, trust etc.
A Study On Students' Attitude Towards Online Shopping In India
Vipul Patel
Indian Streams Research Journal , 2012,
Abstract: To ensure the success of online business, it is important for the retailers to understand their targeted customers. The aim of this study examines the significance of attitude toward online shopping. The objective of the study was to determine relationship between utilitarian orientation, hedonic orientation and perceived benefits with attitude toward online shopping. A five-level Likert scale was used to determine students' attitudes towards online shopping. A self-administered questionnaire, based on prior literature, was developed and a total of 173 students were selected by random sampling. The analysis demonstrated the determinants of consumers' attitudes towards online shopping.
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