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Brand Love: Conception and Development
品牌至爱的概念及其发展

Zhang Lirong,Guan Yijie,Wang Yong,
张立荣
,管益杰,王詠

心理科学进展 , 2007,
Abstract: 品牌至爱(brand love)是Carroll和Ahuvia(2006)提出的一个概念,指的是消费者对满意品牌产生的情感上的依恋。这一概念的提出是对品牌管理实践者情感和关系营销的回应。文章对品牌至爱概念的定义和提出背景进行了回顾,指出品牌至爱的概念建立在品牌依恋、消费者—品牌关系和自我扩展理论的研究基础之上。文章最后辨析了品牌至爱与品牌情感和品牌忠诚等概念,并进一步提出了品牌至爱的研究方向和研究建议。
The Poetics of Alliance in Vergil’s Aeneid  [cached]
Bill Gladhill
Dictynna : Revue de Poétique Latine , 2010,
Abstract: The following paper argues that the series of desecrated altars that are found in the Aeneid reflects prior moments of ruptured alliances that have taken place in the epic cycle and Roman history more generally. Vergil has constructed these ruptured alliances along a number of parallel lines that focus on the various means by which the poem constructs ethnic and spatial unification. From the perspective of ethnic amalgamation the infectum foedus of Aeneid 12 raises a number of problems concerning the foundation of Rome and the nature of Roman alliance through time. This problematic alliance that ends the poem, however, moves against the theme of East-West unification in which a central feature of Aeneas’ actions is the reunification of Europe, Asia and Africa through a new system of alliance.
Plato: White and Non-white Love  [PDF]
Amo Sulaiman
Kritike : an Online Journal of Philosophy , 2009,
Abstract: Plato’s dialogues, the Symposium, and Phaedrus, provide a reasonableexplanation of love. G. Vlastos and M. Nussbaum do not share such anopinion. The former contends that Plato’s view of love is about lovingonly a person’s beauty, but not the entire person; thus, it falls short of anappropriate explanation of love. The latter holds that a theory of love should be complete, and that Plato’s one is incomplete on the grounds that it does not account for personal love. These criticisms will be re-evaluated in light of the duality of love (the white and non-white horses—in Phaedrus) as well as participants’ views in the Symposium; a re-assessment will weaken the mentioned objections. This paper contends that from the Symposium and Phaedrus, one can have a fruitful understanding of being in love, being out of love, falling inlove, loving for its own sake and being erotically in love. In order to account for these related issues of love it is important to consider Plato’s works in terms of his “official” and “unofficial” views. The former is construed as the doctrine of the lover or loving for its own sake: this is associates with Diotima’s views which are repeated by Socrates. With reference to the latter, it is possible to explain what personal love or being in love, being out of love, falling in love, and being erotically in love involve. Erotic love will be interpreted as an extension of our philosophical conception of love, related to views of love that are mentioned in the Symposium other than Socrates’ report of Diotima’s conceptions. This paper is divided into two parts: the first one will show views of love in the Symposium. That is, being in love, being out of love, falling in love and loving for its own sake will be discussed. In addition, the forementioned criticisms will be re-evaluated. In the second section, we will show that Aristophanes’ speech expresses erotic love, and then Kant’s objections will be explained and discussed.
On the Implications of Righteousness in the Mohist Conception of Universal Impartial Love
论墨家兼爱观的正当内涵及其现代意义

Liu Qingping,
刘清平

浙江大学学报(人文社会科学版) , 2010,
Abstract: The Mohist conception of universal impartial love highlights the ancient precept of righteousness. The Mohist assertion of harming no one and loving fellow humans stresses the concept of equality and endorses the primitive idea of democracy. In these aspects,it not only surpasses the paradoxical Confucian idea of humane love in large measure,but also helps us correct some defects in the modern Western ideas of rights and equality.
Women’s Networks in Vergil’s Aeneid
Alison Keith
Dictynna : Revue de Poétique Latine , 2010,
Abstract: Several episodes in Vergil’s Aeneid portray female characters, both divine and human, soliciting aid and/or information from other female characters. These scenes have usually been discussed in relation to Greek and Latin literary models. This study reconsiders these episodes by situating them in the context of the codes and conventions governing social relations among elite Roman women and argues that Vergil’s thematization of gender conflict at the heart of proto-Roman social and political conflict both reflects the widespread practice of elite women’s participation in the social and political life of triumviral Rome and anticipates its public emergence in the Principate.
Plato’s Symposium and Commentary for Love
David Hancock
Glossator : Practice and Theory of the Commentary , 2011,
Abstract:
Love’s Old Sweet Song: A pesada heran a do Modernismo (XVIII International James Joyce Symposium, Trieste, 16-22 de Junho de 2002)  [cached]
Inês Lage Pinto Basto
Revista Crítica de Ciências Sociais , 2012,
Abstract: Just a song at twilightWhen the lights are low,And the flick’ring shadowsSoftly come and goThough the heart be wearySad the day and long,Still to us at twilight comes Love’s old songComes Love’s old sweet song “Love’s Old Sweet Song” de J. L. Molloy foi o tema de abertura do Concerto para James Joyce que se realizou em Junho do ano passado no teatro Cristallo em Trieste no ambito do 18o Congresso da James Joyce Foundation. E para quem duvidasse fica aqui a certeza de que os joycianos também c...
The Platonic sage in love  [PDF]
Dillon, John
Studia Humaniora Tartuensia , 2003,
Abstract: This article explores the nature of the erotic impulse set forth in Diotima's speech in Plato's Symposium, and in the myth of the Phaedrus, with a view to deciding how far Plato intends it to be a purely selfish process. After all, in the 'ladder of ascent' to the Beautiful Itself in Symp. 210-12, the individual beloved seems to be left behind, and even disdained, and Plato has been criticised for this, by such authorities as Gregory Vlastos. I argue that this cannot really have been Plato's intention, and adduce the later Platonist discussion about the proper form that a philosophic love-affair should take.
Eros, Fília e ágape: o amor do mundo grego à concep o crist = Eros, Filia and Agape: the love from the Greek world to Christian conception  [cached]
Elton Moreira Quadros
Acta Scientiarum : Human and Social Sciences , 2011,
Abstract: Este artigo apresenta o amor nas três concep es: Eros, Fília e ágape. O primeiro é apresentado conforme a mitologia grega e as reflex es de Plat o, as percep es de Aristóteles servem para compreender à Fília e, no caso da compreens o ágape, recorremos ao contexto crist o. Além disso, procura-se refletir sobre as características que diferenciam as formas de amor e as vis es grega e crist . This paper aimed to discuss the love based on three conceptions: Eros, Filia and Agape. The first is introduced according to the Greek mythology and the reflections of Plato. The second, Filia, is presented based on the Aristotle's insights. Finally, the Christian context is used for the understanding Agape. Furthermore, the paper also intends to reflect on the characteristics that differentiate the forms of love and the visions of Greeks and Christians.
Love and Prosociality  [PDF]
Lumír Ries
Pedagogicka Orientace , 2011,
Abstract: The paper deals with pedagogic love in relation to prosociality in education.The word love keeps disappearing from pedagogic texts that are one-sidedly orientedtowards scientism. However, significant pedagogues of both the past and the presenttimes consider love to be the basis of any kind of education. While prosociality primarilyaffects the behavioural facet of human relations, love is aimed at the innermost level.It is necessary to look for the great truths about the depth of the anthropologicalphenomenon called love in philosophy. Philosophical beliefs concerning the role oflove in human life, in man’s individual and social existence, opinions of thinkers frromthe ancient times until today, provide pedagogy with the starting point leading towardsunderstanding the role of love in the sphere of education.
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