oalib
Search Results: 1 - 10 of 100 matches for " "
All listed articles are free for downloading (OA Articles)
Page 1 /100
Display every page Item
The Counterintuitive Universe  [PDF]
B. G. Sidharth
Physics , 2005,
Abstract: The major advances in physics have been through counterintuitive breakthroughs-- ideas that seemed to go against prevailing convictions. In the twentieth century the Special and General Theory of Relativity and Quantum Mechanics have provided very good examples of this process. However, twentieth century physics has led to an impasse, one of the most important unsolved problems being the unification of gravitation with other interactions. This has led to another sacred tenet of physics, viz., spacetime as a smooth manifold, being questioned in latest approaches, be it Quantum Super Strings or other Quantum Gravity and similar theories. In particular spacetime described by an underpinning of Planck scale oscillators is investigated.
Habilidade intuitiva no cuidado de enfermagem
Silva Alcione Leite da
Revista Latino-Americana de Enfermagem , 2003,
Abstract: Este estudo teve por objetivo compreender a habilidade intuitiva de profissionais de enfermagem no cuidado. O método do estudo foi qualitativo, do tipo exploratório descritivo. A amostra foi composta de 78 membros da equipe de enfermagem do sexo feminino, sendo 31 enfermeiras, 29 técnicas de enfermagem e 18 auxiliares de enfermagem. O resultado deste estudo apontou diferentes níveis de habilidades intuitivas, referentes à iniciante, padr o e veterano. N o foi identificada a rela o dos três níveis de habilidades intuitivas com os números correspondentes em anos, encontrados em estudo norte-americano. Os fatores que interferiram na experiência intuitiva estiveram ligados aos fatores ambientais e intra-interpessoais (personológicos). As experiências das profissionais retratam a importancia da intui o no cuidado de enfermagem, principalmente em situa es de dúvidas, conflito e, nesse sentido, sua fun o primordial foi a tomada de decis o para a melhor qualidade do cuidado de enfermagem.
A publicity e a publicidade (para além da propaganda)  [cached]
Cassiano Ferreira Sim?es
Comunica??o, Mídia e Consumo , 2006,
Abstract: Os termos publicidade e propaganda têm sofrido, em anos recentes, de um agravamento na forma indistinta com que s o utilizados. Tal fato pode ser analisado dos pontos de vista lingüístico e histórico. Do ponto de vista lingüístico, é perceptível na língua inglesa a presen a de três no es que precisam ser ajustadas às duas disponíveis nas línguas latinas em geral. Do ponto de vista histórico, é possível depreender, com base em uma aproxima o com as idéias de Jürgen Habermas, que tanto a publicidade de “tornar públicas a es de esfera pública” quanto a de “anunciar transa es comerciais” s o cria es burguesas comprometidas com o racionalismo e com a modernidade, sobrevindas da no o de público e, portanto, características de seu desenvolvimento socioecon mico baseado nas liberdades individuais e no mercado. Palavras-chave: Publicidade; esfera pública; mercado. ABSTRACT The terms publicidade and propaganda have increasingly been used indistinctively in Brazil in recent years. Such fact can be analyzed from linguistic and historical points of view. From the linguistic point of view, the presence of a third concept in the English language usually needs to be adjusted to the two available ones in Latin languages. From the historical point of view, it is possible to infer over a Jürgen Habermas analysis, that both meanings of publicidade – “to make public the actions within thepublic sphere” and “to advertise commercial transactions” – are bourgeois creations implied to rationalism and modernity, in-herited from the notion of “public”. Therefore, it is characteristics of its social-economic development based on individual freedoms and market orientation. Keywords: Publicity; public sphere; market.
Approaches to Translation of Chinese Publicity Materials  [cached]
Lu Yin
English Language Teaching , 2009, DOI: 10.5539/elt.v2n2p8
Abstract: Chinese publicity materials are the windows for foreigners to know about China. There has been some problems in the translation for publicity materials both made by the enterprises and government departments. Especially for the growing international communication, the dispute between Chinese and its foreign counterpart is increasingly coming into being because of poor translation. Thus, how to translate Chinese publicity materials and whether you can translate them well have great impact on image and interests of China and its enterprises. This paper intends to discuss culture differences and the differences of language forms, some translation strategies or approaches, translation principles and so on. The paper pays much attention to the efficient information transfer in translation. Feasible methods have been proposed from different aspects in this paper, so that we can improve translation performance in order to convey information effectively and facilitate international communication.
Publicity and identity in the public space architecture  [cached]
Maria de Lourdes Carneiro da Cunha Nóbrega,Clarissa Duarte
Urbe : Revista Brasileira de Gest?o Urbana , 2009,
Abstract: This article aims at showing the relationship between publicity elements, such as posters and signs, with the city architecture, so that the contribution of these elements with the identity of the urban sites, especially the historical ones, can be understood. In order to do that, a focal point is given to Rua da Palma, located in the city of Recife (Pernambuco, Brazil). For the development of this research, which was based on the present morphological analysis of the site, a survey of photographs and the use of the buildings in the street from 2006 to 2009 was carried out. Also, the existing urban legislation was analyzed. Studies undertaken by authors such as Certau (1994), Venturi (1977) and Koolhaas (2004), among others, and concepts related to retail marketing helped in the conclusion of this analysis of the urban space, which presents architecture as a publicity media, often transforming the identity of the area. A starting point is presented here for future investigation on the role of urban laws and urban control, which deal with the placement of publicity elements in the architecture of the city and contribute for the formation or the urban landscape. This landscape which is considered an integral part of a cultural identity.
Politics and Emerging Media: The Revenge of Publicity  [PDF]
Darin Barney
Global Media Journal : Canadian Edition , 2008,
Abstract: Emerging media technologies and applications have accompanied by an explosion of diverse means and practices for engaging in public life, raising the possibility of an invigorated and improved democratic politics. Investment in this possibility is premised on acceptance of the norms associated with publicity, specifically access to information and enhanced communication. Starting from the premise that democracy is a term whose defining attributes are best understood as the politicization of moral and ethical questions and equality (as opposed to a characteristic set of procedures and practices), the discussion in this paper investigates the potential for democratic participation via Web 2.0 platforms such as Facebook and other social networking sites. What emerges from this exercise is the recognition that within the contemporary context, information, communication and participation stand-in for motivation, judgment and action when it comes to democratic politics. This implies, in turn, that we may be settling for publicity in the place of the more the demanding democratic goods of politicization and equality. Somewhat more ominously, the popular embrace of these surrogates via emerging media technologies may actually undermine the prospect of a politics aimed at more radical outcomes.
How to deal with negative publicity: the importance of consumer involvement
Matos, Celso Augusto de;Veiga, Ricardo Teixeira;
BAR. Brazilian Administration Review , 2005, DOI: 10.1590/S1807-76922005000100005
Abstract: negative information about companies can have a harmful effect on consumer perceptions. however, few studies investigate how consumers process negative publicity and how companies should react to it. in order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company's values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. the second study extends these findings by identifying different options for company reactions from literature and testing them empirically. results suggest again the involvement variable as a moderator, now on the influence of company reaction on product image
How to deal with negative publicity: the importance of consumer involvement
Matos, Celso Augusto de;Veiga, Ricardo Teixeira;
Revista de Administra??o Contemporanea , 2005, DOI: 10.1590/S1415-65552005000600005
Abstract: negative information about companies can have a harmful effect on consumer perceptions. however, few studies investigate how consumers process negative publicity and how companies should react to it. in order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company's values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. the second study extends these findings by identifying different options for company reactions from literature and testing them empirically. results suggest again the involvement variable as a moderator, now on the influence of company reaction on product image.
How to Deal with Negative Publicity: the Importance of Consumer Involvement  [PDF]
Celso Augusto de Matos,Ricardo Teixeira Veiga
BAR. Brazilian Administration Review , 2005,
Abstract: Negative information about companies can have a harmful effect on consumer perceptions. However, few studies investigate how consumers process negative publicity and how companies should react to it. In order to examine this question, two experiments were carried out: first, a laboratory experiment which tests how consumers process two different types of negative publicity (product attributes or company values); second, a field experiment comparing three different responses (no answer, denial/reduction of offensiveness and corrective action) given by the company affected by the negative publicity. Results from the first study confirm the detrimental effect of negative publicity on consumer attitudes, indicate that consumers have a higher level of involvement with the message when it is concerned with the company’s values and suggest a moderating role of the product involvement on the influence of negative information on corporate image. The second study extends these findings by identifying different options for company reactions from literature and testing them empirically. Results suggest again the involvement variable as a moderator, now on the influence of companyreaction on product image.
Counterintuitive transitions in the multistate Landau-Zener problem with linear level crossings  [PDF]
N. A. Sinitsyn
Physics , 2004, DOI: 10.1088/0305-4470/37/44/016
Abstract: We generalize the Brundobler-Elser hypothesis in the multistate Landau-Zener problem to the case when instead of a state with the highest slope of the diabatic energy level there is a band of states with an arbitrary number of parallel levels having the same slope. We argue that the probabilities of counterintuitive transitions among such states are exactly zero.
Page 1 /100
Display every page Item


Home
Copyright © 2008-2017 Open Access Library. All rights reserved.