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Strategy of image management in retail shops
Sandra So?e Kraljevi?
Tr?i?te/Market , 2007,
Abstract: A sound positioning in consumers’ mind, along with strong promotion support, brought many retail shops to the top. This is mostly thanks to the image created in the consumers’ mind. A retail shop’s image may but need not conform to reality. Image often looks like a cliché. It overstates certain elements of the shop while simply omitting others. That is exactly why image is of great importance and often crucial to consumer behavior. This paper aims at determining the impact of image on customer behavior in the course of decision making about shopping and choosing a particular retail shop. Image is a significant factor of success of every company, hence also of a retail shops. It is a relatively strong value and a component of creating competitive advantage. But if we do not pay sufficient attention to image, it can become counterproductive. Instead to, like an additional value helps creating and maintaining the advantage in competition and realization of business aims, transforms into a limiting factor. Therefore, it is imperative to identify the elements of image that are of greatest importance to customers. Research has shown that customers choose the retail shop first and after that products and brands within this shop. When it comes to the supermarket, as a kind of retail shop, research has shown that two out of three shopping decisions are made by the customer on the spot, that is, without previous planning. That practically means that we can influence customers with different sales techniques. The paper suggests different strategies of image management for supermarkets and conventional shops. For supermarkets it is the “widest assortment” strategy, while for conventional shops the strategy is that of a “selected group of products“. Improvements to research methods will enable getting more information about customer behavior, while pressures of increased competition in the business environment will force retailers to get better acquainted with their customers’ whole decision making process.
A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives  [cached]
Thongchai Laiwechpittaya,Nuntana Udomkit
International Journal of Marketing Studies , 2013, DOI: 10.5539/ijms.v5n2p33
Abstract: Through several statistical tests, this two staged research aims to study desired attributes of shoes and its retail shop. Four hundred fifty one samples were collected. In the first stage, the research analysed the level of importance of 50 factors drawn upon 6 retailing mix framework. The factors that were ranked “most important” and “highly important” were then selected for second stage analysis by using Exploratory Factor Analysis (EFA). Based on EFA analysis, six new critical latent factors were grouped and named as, “Well Trained and Experienced Salesforce”, “Product Quality and Functions”, “Attractive Store and Product Presentation”, “Price and Perceived Value”, “Health and Comfort”, and “Fashion and Trends”. The research further explored if there was a significant difference of such factors on “Gender”, “Income Level” and “Age” of consumers. “Gender” and “Age” were confirmed to be the other drivers that could alter consumers’ perspectives toward the desired attributes of shoes and its retail shops. The shoe manufacturers and retailers are urged to take all these desired attributes into their consideration when they plan to develop and launch new shoe collections to market.
The Customer Value Strategy in the Competitiveness of Companies  [cached]
Maohua Li
International Journal of Business and Management , 2009, DOI: 10.5539/ijbm.v4n2p136
Abstract: By the in-depth development of economic globalization in recent years, market competition has become the focus of the fight against various companies. The survival and development of companies is not only depending on its own resources, but also relying on more value-oriented consumers. For companies around the world, their tasks are not only to take a variety of measures to deal with market risk, but also to keep pace with the trend of the times and make appropriate adjustments on the strategy and tactics of the company to deal with all problems arising from the fierce competition. With the thinking of "customer-oriented" deeply rooted in the marketing field, customer value has been regarded as a new source of companies’ competitive advantage. Therefore, customer value strategy has become an important part of companies’ strategic development strategy. In this paper, the competitive advantages and growth advantages in the competitiveness of companies will be analyzed from the orientation, implementation and carrying out of customer value.
Challenges and Perspectives of Chemical Biology, a Successful Multidisciplinary Field of Natural Sciences  [PDF]
Fernando A. Rojas-Ruiz,Leonor Y. Vargas-Méndez,Vladimir V. Kouznetsov
Molecules , 2011, DOI: 10.3390/molecules16032672
Abstract: Objects, goals, and main methods as well as perspectives of chemical biology are discussed. This review is focused on the fundamental aspects of this emerging field of life sciences: chemical space, the small molecule library and chemical sensibilization (small molecule microassays).
TOURISM IN THE GLOBAL DEVELOPMENT STRATEGY OF MACEDONIA: ECONOMIC PERSPECTIVES
Biljana Petrevska
UTMS Journal of Economics , 2011,
Abstract: This case study makes an attempt to identify the adequate position of tourism within the global development strategy of Macedonia. The paper discusses two, extremely opposite attitudes. The first, argues that necessary preconditions must be established in order tourism to have intensive development, thus clearly stating in the development strategy the priority orientation of tourism industry. The second underlines the fake image of tourism and its economic contributions.The paper brings out results of a comprehensive analysis of direct economic tourism effects, hence making clarification whether tourism sector has significant contribution within the entire economy, its influence on the employment, as well as its effects on the balance of payments.
The Value of Color Research in Brand Strategy  [PDF]
Meagan K. Cunningham
Open Journal of Social Sciences (JSS) , 2017, DOI: 10.4236/jss.2017.512014
Abstract:
Is color more than a design? The following research discusses the science of color to consumer perception and the value of that color research to consumer-brand relationships. Specifically, it examines how color influences consumers’ perception and how brands strategically utilize color to distinguish themselves amongst competitors, establish an identity, promote an image, and foster relationships with its consumers. To examine the significance of color to consumer perception and brand imagery, a nonrandom sample of men and women between the ages of 18 and 37 years old participated in a focus group that included color-centric photos and a survey. The results of the nonrandom sample also show that colors used in branding influence consumers’ perception, are used to identify products, and carry meaning that’s evolved into a relationship between the brand and the consumer. These findings were consistent with previous research that found through color, brands effectively establish an identity, communicate a mood, and form a relationship with consumers (Labrecque and Milne, 2011) [1]. The results of the survey also reveal that consumers don’t rely solely on color when recognizing a branding and more can be done to examine how integral color is to manufacturing brand-consumer relationships.
Multinational Channel Strategy and Customer Value in an Emerging Economy  [PDF]
Fredrick O. Aila, Hazel Mumbo,Odhiambo Odera,Gerald Ondiek,Jairo K. Mise
Australian Journal of Business and Management Research , 2011,
Abstract: This paper examines the impact of multinational channel strategy on customer value by assessing customer demand side issues. It assess the relationship between order cycle time, stock availability and sales to describe the impact of distribution strategy on customer value. The study was carried in locations comprised of Equator Bottlers Limited franchise territory within five districts in Western Kenya. A cross-section survey using a structured questionnaire was used to collect data. Data was prepared for analysis by editing, coding, categorizing and analyzed using both descriptive and inferential statistics. Majority of distributors were found to be located within the major urban areas of Kisumu and Kericho as a result of proximity to the plant and high rates of consumption. In order to increase the value offered to customers, there is need to reduce order cycle times to the bare minimum of one day for stock replenishment.
ENTERPRISE ARCHITECTURE – NEW BUSINESS VALUE PERSPECTIVES  [cached]
M. De Vries,A.C. J van Rensburg
South African Journal of Industrial Engineering , 2012,
Abstract: ENGLISH ABSTRACT: Organisations today are characterised by conglomerate organisation structures that evolve through mergers and acquisitions. Corporate offices need to add superior knowledge and skills to ensure that the collection of diverse businesses is operating as more than independent units. A new management approach is required to create synergies between the diverse businesses, their processes and system landscapes. Enterprise Architecture (EA) creates value on a corporate level by facilitating process/information technology alignment and synergy between different strategic business units (SBUs). Unfortunately many EA implementations seemed to fail owing to a short-term financial focus and measurement. This article explores the possibilities of linking EA to a corporate balanced scorecard (BSC) to demonstrate its long-term financial improvement capabilities in supporting the business strategy. The aim is to use the corporate BSC context to direct EA objectives in creating contextualised value for a specific enterprise. AFRIKAANSE OPSOMMING: Organisasies word vandag gekenmerk deur konglomeraatorganisasiestrukture wat groei deur middel van die samesmelting en oorname van ander organisasies. Korporaatkantore sal ho r-staande kennis en vaardighede moet toevoeg om te verseker dat die versameling van diverse besighede groter is as wanneer hul onafhanklik van mekaar opereer. ’n Nuwe bestuursbenadering word benodig om sinergie tussen die diverse besighede, hul prosesse en stelsel-landskappe te skep. Ondernemingsargitektuur (OA) skep waarde op ’n korporatiewe vlak deur die fasilitering van proses/inligtingtegnologiebelyning en sinergie-skepping tussen verskillende strategiese besigheidseenhede. Ongelukkig faal vele OA projekte weens ’n kort-termyn finansi le fokus en prestasie-meting. Hierdie artikel ondersoek die moontlikheid om OA te koppel aan ’n korporatiewe gebalanseerde telkaart (KBT) om sodanig OA se lang-termyn finansi le verbeteringsvermo ter ondersteuning van besigheidstrategie te demonstreer. Die KBT konteks word dus gebruik om OA doelwitte te rig om gekontekstualiseerde waarde vir ’n spesifieke ondernening te skep.
The Value of Success: Acquiring Gains, Avoiding Losses, and Simply Being Successful  [PDF]
Samantha M. Mowrer, Andrew A. Jahn, Amir Abduljalil, William A. Cunningham
PLOS ONE , 2011, DOI: 10.1371/journal.pone.0025307
Abstract: A large network of spatially contiguous, yet anatomically distinct regions in medial frontal cortex is involved in reward processing. Although it is clear these regions play a role in critical aspects of reward-related learning and decision-making, the individual contributions of each component remains unclear. We explored dissociations in reward processing throughout several key regions in the reward system and aimed to clarify the nature of previously observed outcome-related activity in a portion of anterior medial orbitofrontal cortex (mOFC). Specifically, we tested whether activity in anterior mOFC was related to processing successful actions, such that this region would respond similarly to rewards with and without tangible benefits, or whether this region instead encoded only quantifiable outcome values (e.g., money). Participants performed a task where they encountered monetary gains and losses (and non-gains and non-losses) during fMRI scanning. Critically, in addition to the outcomes with monetary consequences, the task included trials that provided outcomes without tangible benefits (participants were simply told that they were correct or incorrect). We found that anterior mOFC responded to all successful outcomes regardless of whether they carried tangible benefits (monetary gains and non-losses) or not (controls). These results support the hypothesis that anterior mOFC processes rewards in terms of a common currency and is capable of providing reward-based signals for everything we value, whether it be primary or secondary rewards or simply a successful experience without objectively quantifiable benefits.
Customer Relationship Management Constructs Initiating Successful e-business Strategy for Service-based Companies  [PDF]
M. Jamalzadeh,N. Behravan,A. Yusefzadeh Markhali,S. Faramarzi Jouya
Journal of Applied Sciences , 2013,
Abstract: With blooming of Internet and information technology proliferation, notion e-business and e-strategy become a core objective for service industries. So, it is imperative to acknowledge e-business strategy as a predecessor requirement for success of companies operating under electronic setting. Customer Relationship Management (CRM), however, plays critical role in this context area. As such, the main purpose of this study is built on CRM constructs shaping e-strategy towards successful e-business within service industry sector. The study sought presenting comprehensive insights on e-strategies and the importance of developing an e-strategy among the service based companies. The multiple e-business strategy and e-strategy creation procedure were explored and its building block along with CRM constructs including process factor, people and technology factor was introduced. The empirical evidences revealed direct association between the CRM constructs and creating successful e-business strategy within the service industry section. Despite the strong correlation between the constructs, emphasizing on process factor was revealed to be more effective while seeking successful e-business strategy within service sector.
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