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“A REVIEW OF THE CURRENT SCENARIO OF CORPORATE SOCIAL RESPONSIBILITY IN IT BUSINESS SECTOR WITH THE SPECIAL REFERENCE TO INFOSYS.”  [PDF]
NILESH VITTHAL LIMBORE,AJIT ASHOKRAO CHANDGUDE
Golden Research Thoughts , 2013, DOI: 10.9780/22315063
Abstract: Social responsibility is the core stand of the Indian culture. Corporate have Social Responsibility (CSR) targets to help to improve society living. CSR referring to way that businesses are managed to bring about an overall positive impact on the communities, cultures, societies and environments in which they are operate. A business doesn't exist in isolation simply as a way of making money. Customers, Suppliers and local Community are all affected by business. Corporate Social Responsibility takes all this into account and helps the business to create and maintain effective relationship with your stakeholders. Much has been done in recent years to make Indian Entrepreneurs aware of social responsibility as CSR is an important segment of their business activity but CSR in India has yet to receive widespread recognition. Corporate Social Responsibility (CSR) is a form of social obligation a Company towards society at large. The Indian government has been trying to make it mandatory for companies to spend at least 2% of net profits on CSR. In India, though the corporate understand their accountability towards the society and are willing to take initiatives for the betterment, it becomes difficult for them to reach the grassroots level. Corporate Social Responsibility Practices in India sets a realistic agenda of grassroots development through alliances and partnerships with sustainable development approaches. Here researcher is to study the Corporate social responsibility is must be essential and useful to current scenarios in ITbusiness sector with special reference to Infosys.
HIV/AIDS and Women: A Gender Perspective Analysis With Special Reference To Bangladesh
Pradip Kumar Panday
Pakistan Journal of Social Sciences , 2012,
Abstract: Women are one of the fastest growing groups infected with the human immunodeficiency virus (HIV)and the disease is becoming increasingly common among young women. This paper attempts to focus on HIV/AIDS, particularly the vulnerability of women to HIV/AIDS. The vulnerability of male and female are influenced by societal factors such as gender roles, socio-economic environment, class differencesand prevalent ideology including cultural norms, values and attitudes. Due to the biological differences as well as sole and position in the society the nature and range of suffering is also different for men and women. The picture is more evident where the male dominates the society. On the basis of data collected from secondary sources, this paper aims to address and analyse HIV/AIDS issues concerning women from the perspective of gender with special reference to Bangladesh.
THE EFFECTS OF THE TELEVISION ON THE BEHAVIOR OF YOUNG VIEWERS FROM THE PERSPECTIVE OF THE CONVERGENCE AND THE CULTURAL PRACTICES
MARITHZA SANDOVAL ESCOBAR
Universitas Psychologica , 2006,
Abstract: The existing relation between the consumption of television and the behavior of the children and adolescentshas been a topic of interest for different sciences implied in the analysis and intervention on thecollective social behavior. Although a definitive answer does not exist, the evidence demonstrates thattelevision has important effects on the aggressive behavior, but questions subsist about the conditionsunder which these effects appear. Since one is a global social phenomenon, the relation between televisingmedia and the behavior of the viewers extends the analysis and intervention of the individual behavior,so that it becomes necessary to use a more integrating and interdisciplinary frame to explain and topredict the effects. Of such form, this article reviews the positive evidence of the hypothesis of injuriouseffects of the television, shows a more integrating frame to include and understand the effect of televisingmedia from the perspective of the cultural practices and explains the social effects of the televisionfrom the analysis of the convergence.
Tv-reklamens musik i et tekstanalytisk perspektiv Tv-reklamens musik i et tekstanalytisk perspektiv [The music of television commercials from a text analytical perspective]  [cached]
Nicolai J?rgensgaard Graakj?r
MedieKultur : Journal of Media and Communication Research , 2010,
Abstract: Denne artikel omhandler musik i tv-reklamer i et tekstanalytisk perspektiv. Der tilbydes en analytisk ramme, som involverer tre sammenh ngende niveauer: tekst, ko-tekst og kontekst. Niveauet for kontekst pr senteres som et sp rgsm l om transtekstualitet omhandlende relationen mellem musikken i tv-reklamen og musik udenfor tv-reklamen. Niveauet for ko-tekst pr senteres som et sp rgsm l om relationerne mellem tv-reklamens tekstuelle elementer, og der identificeres et prim rt niveau for audiovisuel betydningsdannelse. Tekst niveauet pr senteres som et sp rgsm l om struktureringen af selve musikken i tv-reklamer, og der identificeres en r kke forskellige musikformater. Hvert af de tre niveauer er diskuteret og differentieret i forhold til yderligere en r kke analytiske kategorier, og gennemg ende er disse analytiske kategorier eksemplificeret med reference til tv-reklamer vist p dansk tv. This article examines music in television commercials from a text analytical perspective. An analytical framework is presented involving three interrelated analytic levels: the text, the co-text and the con-text. The level of con-text is presented as a transtextual matter of the relationship between the music appearing in the television commercial and music from outside the commercial. The level of co-text is presented as an analytical issue regarding the relationship between the different textual elements of the television commercial – a primary level of audiovisual signification is identified. The level of text is presented as a matter of the specific structure of music in television commercials and a number of formats are described. Arguably these three interrelated analytical levels are pivotal for the textual analysis of music in television commercials. Each level is discussed and further developed into a number of analytical categories, and throughout, the analytical levels and categories are illustrated with references to recent television commercials broadcast in Denmark.
CHANGING ROLE OF EDUCATION WITH REFERENCE TO GLOBAL PERSPECTIVES  [PDF]
KIRAN DAMMANI,MANISHA INDANI
Golden Research Thoughts , 2012, DOI: 10.9780/22315063
Abstract: The present paper gives an insight on the role of education in future with special reference to global perspectives. The present era is known as a Digital Age, this era has drastically changed the methods, techniques and content of Education. Future classroom learning involves a great deal beyond the use of technology and digital media. Living in a digital world as we do, students certainly need to learn to use the tools that have become essential to life and work. Future Class-rooms may provide a kind of learning environment that would focus not only on result oriented teaching but also satisfy the basic need of learners, thereby shifting the prime focus from 3 R's (reading, writing and arithmetic) to 4 C's (communication, collaboration, critical thinking and creative problem solving). Every child needs knowledge and skills to become as an effective citizens, workers, and leaders. There is a profound gap between the knowledge and skills most students learn in school and the knowledge and skills they need in communities and workplaces. Educated and literate individuals for global prospective are able to effectively communicate in a personal and professional manner, show personal and social responsibility, be effective time managers, use appropriate technology in given situations, and be able to apply their learning to multiple situations. Future century is expected to be stressful and therefore Yoga and Meditation should also be taught properly in schools. Adding global perspective to class-rooms of future, global education not only provides students with conceptual knowledge but also helps them develop life and career skills; learning and innovation skills; and information, media and technology application skills. Educational institutes can develop global perspective by including global education principles in their policy and curriculum.
Research and implementation of media player based on digital television middleware
基于数字电视中间件平台的媒体播放器的研究与实现

CAI Qian,GU Jian-hua,NI Hong-bo,WANG Gang,
蔡倩
,谷建华,倪红波,王刚

计算机应用 , 2007,
Abstract: Based on the hardware platform of digital television (DTV), the architecture and functions of the middleware model were analyzed with reference to the DVB-MHP standard. With the study of JavaTV and JMF, the core part of the middleware system called media player was implemented. A media player performance test was launched on the DTV platform and good broadcasting effect was got.
The Concept of Credibility (Validity) in Television and Internet News Discourse: Critical Analysis  [cached]
Boris Ru?i?
Medijske Studije , 2010,
Abstract: This article reverses the traditional notion of media (television, radio or news papers) as a unidirectional agent of communication from producer to receiver to a more appropriate paradigm inwhich information is not embedded with hierarchy. The new media perspective and the appropriation of technology (Internet) have changed the nature of information dissemination. One cannot discuss authenticity or credibility in terms of ”telling the truth or lying”. On the contrary, users today can verify information by contrasting traditional media, or by autonomous investigation on the Internet. In this manner, the obtained information is rendered semantically ambiguous. With an approach akin to cultural studies, the authority of the speakers becomes important (unlike today in mainstream television media where a speaker is hidden behind his or her program). New media provides a unique perspective in which the user is always the arbiter of informational usefulness. The crisis that is manifested in traditional media by the lack of subjectivity of the reporter becomes diametrically opposite on the Internet. The all-knowing subject vanishes and gives place to an inter-subjective exchange which deletes hierarchy and the ontology of the ”truth”. A mirror perspective becomes the dominant order, by which one becomes inter-subjective par excellence. Within the present and future of new media, credibility will not be reserved for the ideological mass producers of information, but rather the credibility of the users. By becoming media, users begin to bear the burden of subjective analysis and multivocality.
CORPORATE SOCIAL RESPONSIBILITY IN AUTO INDUSTRY: AN IRANIAN PERSPECTIVE
Ghodratollah Talaei,Mehran Nejati
Lex et Scientia , 2008,
Abstract: Corporate Social Responsibility (CSR) is a concept which suggests organizations, especially (but not only) corporations, have an obligation to consider the interests of customers, employees, shareholders, communities, and ecological considerations in all aspects of their operations. CSR is closely linked with the principles of Sustainable Development, which argues that enterprises should make decisions not only based on financial factors such as profits or dividends, but also based on the immediate and long-term social and environmental consequences of their activities. In the absence of evidence of the research in the area of CSR in auto industry domain in Iran, the current paper may be a starting-point for a debate and possible strategies to implement CSR concept in this area. Also, CSR indicators for assessing companies’ of the industry based on their commitment toward their social responsibilities are proposed in this research. These indicators can also be adapted with appropriate modifications to meet th needs and conditions of similar companies in other countries or companies in other industries.
Television and the promotion of mental health
Milo?evi? Ljiljana
Sociologija , 2011, DOI: 10.2298/soc1102213m
Abstract: Current media campaigns, realized within national campaigns and actions on mental health prevention and promotion, are considered in this paper, in the context of expert public relation, as well as the whole society, towards mental health. Mental health promotion is determined as a range of activities by which individuals, community and society are being enabled to take control over mental health determinants and to improve it, but also as an action for improvement of mental health position on individual and social value scale. Characteristics and approach to mental health protection of citizens in Serbia are introduced in the paper, with reference to high incidence and prevalence of mental health disorders, as well as actual challenges to mental health of individuals, but also to modern society. Outcomes of the Survey: Radio and television and prevention of addictive diseases“, realized by the Radio-television of Serbia for the purpose of establishing informative-educational role of electronic media in the field of health, are also considered. Project Mental Capital and Wellbeing“ and TV campaign for mental health promotion, realized in England, are quoted as an illustration of necessary strategic and multidisciplinary approach to mental health promotion, in which media represent an important complementary strategy.
Understanding the Consumption of Television Programming: Development and Validation of a Structural Model for Quality, Satisfaction and Audience Behaviour  [cached]
Carmen Berné Manero,Esperanza García Uceda,Víctor Orive Serrano
International Journal of Marketing Studies , 2013, DOI: 10.5539/ijms.v5n1p142
Abstract: Within a nowadays context characterised by an increasing number of television channels and by a widely fragmentation of the audience, the study of television content from the consumer’s perspective acquires special interest for managers of television stations. This paper, given the aforementioned reality, analyses and identifies the relationship structure that underlies the constructs of satisfaction and quality in order to gain a more in-depth understanding of the behaviour of television consumers. The methodology applied is structural equation models and results clearly show a causal link between the variables and confirm the predictive validity of the proposed model. This work provides a framework of reference for developing a cognitive-affective model for the consumption of television programmes, thereby integrating perceived quality as a cognitive variable and satisfaction as an affective variable. The results of the work provide a more in-depth understanding of a television consumer’s behaviour, and they can therefore help to increase the effectiveness of actions by television advertisers and programmers, thereby allowing television stations to improve their results.
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