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E-Marketing for Nigeria Agricultural Products  [cached]
Kuboye B.M,Ogunjobi S. B
Journal of Innovative Research in Engineering and Sciences , 2013,
Abstract: One of the problems facing Agricultural farmers in Nigeria is how to market their products beyond their locality. Information technology tools have been tested and accepted widely and can be used to solve the problem of marketing faced by farmers. This paper explores the background of the study relating to agricultural practice and marketing of the agricultural products in Nigeria. It proposes the use of merchant to act as a middle-agent between the farmers and consumers for the marketing system. This paper explores the use of web application to market farm products which includes tubers, grains, and so on. An interface is provided on the web application to allow the customers select their preferred products to their carts and an invoice will be generated electronically based on the goods selected. Thereafter, a two-way payment is made available; online payment using e-transacts and local payment to the merchant account directly
Marketing of Cassava Products among Women in Oyo State, Nigeria
O. Pipy Fawole,Stella Olusola Odebode
Pakistan Journal of Social Sciences , 2012,
Abstract: The study examined marketing of cassava products and non-cassava based commodities among women in Iddo Local Government Area (LGA)-a major cassava-processing zone in Oyo State, Nigeria. Data on the commodities were obtained from 80 registered women marketers through a structured interview schedule.The study revealed a mix of cassava products with marketed and varied levels of involvement. The average annual income of cassava products was between N5, 000 and N49, 000 while that from non-cassava based commodities was between N5, 000 and N20, 000. It is concluded that cassava products have a strong potential in contributing to increase in volume of trade at local, state and national levels. It is imperative, therefore, that these women are provided with technical and managerial skills to enable them increase productivity, manage their income and cope with market forces.
Small Scale Farming and Agricultural Products Marketing for Sustainable Poverty Alleviation in Nigeria  [cached]
J. A. Bamiduro,Rotimi Ayodele Gbadeyan
Canadian Social Science , 2011, DOI: 10.3968/j.css.1923669720110703.020
Abstract: Agricultural productions in developing countries have largely been on subsistence basis. The farmers only produce for their families and quantity of food produced are grossly inadequate for the growing population. There is increase widespread in the level of poverty amongst the people, most especially those living in the rural areas. Small scale farming has become one of the ways to tackle the problem of lack and poverty amongst these people. The paper therefore, examines how Small Scale farming assists in alleviating poverty in both rural and urban cities; most especially through marketing of agricultural products to the people. Relevant data were sought from the 356 respondents selected for the study through the Key Informant Interviews (KII). The Student T test and Chi square statistical techniques were further employed to test the Hypotheses stated in the study. Result of the finding reveals the importance of Small Scale Farming and Agricultural Products Marketing in poverty alleviation, most especially among the rural dwellers. It also indicated lack of access to fund as the major problem facing Small Scale Farming and increase cost of transportation as the major problem facing marketing of agricultural products. The Paper recommends that Individuals and Government can combat some of these challenges facing Small Scale Farming by providing adequate basic social infrastructures; make available more funds to the farmers and create more employment opportunities amongst others. The paper concludes that Agriculture no doubt, is an important sector that needs to be given attention in any developing economy. Key words: Small scale farming; Marketing; Rural dwellers; Key interview guide; Agricultural products and poverty Résumé: Les productions agricoles dans les pays en voie de développement étaient principalement sur la base de subsistance. Les agriculteurs ne produisent que pour leurs familles et la quantité des aliments produits est nettement insuffisante pour la population croissante. Il y a une augmentation généralisée de la pauvreté parmi la population, plus particulièrement ceux vivant dans les zones rurales. L'agriculture à petite échelle est devenue l'une des fa ons pour s'attaquer au problème du manque et de la pauvreté parmi cette population. L'article examine donc comment l'agriculture à petite échelle aide à soulager le problème de la pauvreté dans les villes rurales et urbaines; plus particulièrement à travers la commercialisation des produits agricoles. Des données pertinentes ont été recueillies auprès des 356 répondants sélectionnés pour l
Marketing System of Non-Timber Forest Products:-The Case of Palmyra Palm in North-Eastern Nigeria
NT Tee, SO Jimoh, L Popoola
Journal of Research in Forestry, Wildlife and Environment , 2009,
Abstract: This study investigated the marketing system of Palmyra Palm products in North-eastern Nigeria to; identify its marketable products, channels of distribution and roles of market participants, and also assess its marketing facilities in North-eastern Nigeria. Data were generated through market surveys and interviews on 203 respondents selected randomly from Adamawa, Bauchi and Yobe markets. The generated data were analysed using descriptive statistics where appropriate. Marketing system focusing market organization was analyzed qualitatively by observing the marketing channels, roles of market participants and marketing facilities. The results revealed that exchange and ownership of title to products occurred at the local markets (54.0%), farmers' homes (37.7%), and farmers' farms (6.2%), and inter-states' markets (2.1%). The marketing channel of Palmyra palm was highly decentralised and thus the marketing system was expected to be operationally efficient. However, because of poor road network, high transportation cost and poor marketing facilities, the marketing system was adjudged operationally inefficient. Market participants introduced flaws in the marketing system; farm-gate middlemen dominated marketing operations, commissioned buying agents over-depended on wholesalers for capital, and there was collusion in price determination. Marketing facilities namely market places, storage, processing, transportation and packaging were crude and inadequate, while credit facilities were virtually absent. To address these inadequacies, the study recommended provision of improved marketing facilities and communication gadgets, formation of consumer co-operative organizations to check the excesses of the middlemen in the market and more research into the marketing of Non-timber forest resources.
Women in Processing and Marketing of Non-timber Forest Products: Case Study of Benin City, Nigeria  [PDF]
C. Kalu,Egharevba Rachael
Journal of Agronomy , 2006,
Abstract: The study was carried out from 2002 to 2003 to assess the role of women in the processing and marketing of Non-timber Forest Products (NTFPS) in Benin City. Thirty nine species comprising 32 familiar were identified. The results revealed that there were significant differences among the market channels of NTFP (p<0.05). The observation was multi-channel system of distribution through LSD analysis. The labour employment explained by the results indicated that 57.15 and 42.85% of women were involved in marketing and processing of edible NTFPS, respectively. The indication results with `t` test analysis showed no significant difference among the consumers` preference of whether the edible products were processed or not. The result of ANOVA analysis revealed that there was significant difference among the time-interval of the shelf life of the processed edible NTFPs (p<0.05). It was observed that the results showed higher average profit for processing (52.59%) than marketing (47.41%) enterprise.
Salient Issues in Fish Marketing System in Nigeria  [PDF]
Agbebi, F. O.
Journal of Environmental Issues and Agriculture in Developing Countries , 2010,
Abstract: The importance of fishery products and its marketing had always been an important discourse among scholars due to its contributions to Gross National Product and the per capita income of fishermen in Nations with fishing capabilities. In Nigeria, however, given increasing demand for fish, there seems to be a potentially strong market for the product. Since markets determine marketing policies,it has to be considered before policy making can start. This paper therefore focuses on salient issues in fish marketing in Nigeria. Its various stages of development were considered. It was revealed that the key roles of storage and processing are the main factors aimed at improving fish marketing in Nigeria.Among others the development of large-scale post harvests technologies and the improvement of transportation systems that can support the delivery of fish products to market has been recommended.
Teoría y práctica de la eficiencia del sistema de mercadeo de los productos de la agroempresa Theory and practice of marketing efficiency of agricultural business products  [cached]
Rodríguez C. Luis Felipe,Bermúdez C. Lilia Teresa
Agronomía Colombiana , 1997,
Abstract: En los estudio de mercados de los productos de la Agroempresa, gran parte de la problemática se desenvuelve en el campo empírico. Las tendencias en los precios de los productos de la firma agropecuaria al igual que de sus costos al detal y al consumidor son frecuentemente los términos de referencia utilizados para la evaluación del desempe o de su mercadeo. Es de destacar que la eficiencia de una Agroempresa depende en alto grado de la dinámica y agresividad como esta penetra nuevos mercados tanto nacionales como internacionales para posesionar sus productos. La eficiencia del mercadeo se define como la optimización del indicador costo/beneficio. Existen dos tipos de eficiencia del mercadeo: la eficiencia técnica que implica la utilización de tecnologías y métodos de manejo que persiguen reducir las perdidas del producto a lo largo del proceso de mercadeo y la eficiencia económica que propende por la obtención del máximo ingreso en términos monetarios o de cualquier tipo con los mínimos recursos. Son indicadores para la determinación de la eficiencia del sistema de mercadeo de un producto de la Agroempresa los siguientes: los precios al consumidor, los márgenes de mercadeo, la disponibilidad de las facilidades físicas del mercadeo y la competencia del mercadeo. In the products Market's studies of agricultural business, large deal of its problems developes in the empirical field. The tendencies in the product's price from the agrarian firm as well as the tendency of the retail costs, and the consumer's; are frequently the reference terms used to evaluate the performance os its own marketing. It is warth to emphasize that the efficiency of a agricultural business depends on the high degree of dinamics and aggresiveness wiht it over passes new markets, either be these national or international, in order to place its products. The efficiency of marketing is defined as the cost - benefir (cost-profit) of the indicator' s optimization (optimizing-point). There are two kinds of marketing efficiency: The technical efficiency thar implees the use of technologies and handling methods seeking to reduce the product losses along the marketing process and the economic efficiency that propends (tends, are inclined to) the obtetion ofthe most income in currency (monetary) terms or by any other sort with the lesser resources. The following are indicators for determining the sustem's efficiency of marketing from an agro-business product: the prices of consume's price the marketing margin (options), the possibility for physical supplies (locations) for the marketing and
ROLES AND EFFICIENCY OF PARTICIPANTS IN PIG MARKETING IN THE NORTHERN PART OF NIGERIA
M Ajala,A Adesehinwa
Journal of Central European Agriculture , 2007,
Abstract: This study examines the performance of market participants in pig marketing in Zango-Kataf Local Government Area of Kaduna State, Nigeria. The purpose of the study was to describe the organizational pattern of pig marketing; identify the major problems militating against the marketing efficiency and evaluate the marketing margins of pig at various levels of the marketing channel/chain. The study investigated the pig marketing practices in this area through interviews with producers, rural assemblers, wholesalers, commission agents and retailers. The data collected were analyzed using costs and marketing margins to assess market performance. Empirical findings indicated that the difference (margin) between the price received by producers and the retail price of pork and butchers’ sales of by-products was N4,192.40 (US $32.75) per head of pigs. This margin expressed as percentage of the sum of the price paid by pork consumers and by-products merchants was 22% and was shared by the intermediate agents in the marketing chain. Several factors perceived by participants in the market as limiting constraints to pig production and marketing are inadequate abattoir, absence of refrigerators, absence of standard weights and measures, high cost of transportation, lack of access to formal credit sources and lack of good roads. The study recommends the provision of credit facilities, installation of processing plants, use of weights and infrastructural developments in order to increase overall volume of the market.
Appraisal of Some Harmful Reproductive Health Practices in Nigeria
Rosemary Ogonna Ibekwe,Perpetus Chudi Ibekwe
TAF Preventive Medicine Bulletin , 2010,
Abstract: Reproductive health indices in most developing countries are still deplorable, less than a decade to the Millennium Development Goals. In Nigeria, as is the case in most developing countries, many factors combine to nurture reproductive ill-health and developmental backwardness. Some of these factors are harmful reproductive health practices such as, early marriages, violence against women, widowhood practices, and female genital mutilation. These are highlighted and suggestions made on how to improve on them in line with the targets of the Millennium Development Goals. [TAF Prev Med Bull 2010; 9(2): 139-144]
Multivariate Analysis of Advertising and Sales in Nigeria  [cached]
E. T. Ebitu,S. S. Akpan,E. E. Williams
Canadian Social Science , 2011, DOI: 10.3968/j.css.1923669720110704.040
Abstract: It is an established fact by marketing researchers that locally made products impact a lot on the economy of any nation, this they opined encouraged economic growth and expand job opportunities for the citizenry. Despite these benefits this products also suffer a great deal of setbacks to include poor channel of dissemination of information outside the shore of Nigeria. This handicap has been of great concern to the market researchers and many have even proposed the use of some forms of advertising techniques to achieve their goals. In this paper emphasis is placed on the use of selected advertising techniques, to achieve increase in the sales of some locally made products in Nigeria. A random sample of one hundred observations forms the target population. Multiple regression analysis and the tested hypothesis revealed that greater sales of locally made products are influenced by mode of advertising. Key words: Multivariate; Advertising; Regression; Hypothesis Résumé: Ceci est un fait établi par des chercheurs de marketing qui fait localement l'impact des produits beaucoup sur l'économie de toute nation, ce qu'ils émis l'opinion encouragé la croissance économique et accro tre les possibilités d'emplois pour les citoyens. Malgré ces avantages présente les produits souffrent également beaucoup de reculs à inclure le canal pauvres de la diffusion d'informations en dehors de la c te du Nigeria. Ce handicap a été une grande préoccupation pour les chercheurs de marché et beaucoup ont même proposé l'utilisation de certaines formes de techniques de publicité pour atteindre leurs objectifs. Dans ce papier est l'accent mis sur l'utilisation des techniques de publicité choisie, pour atteindre augmentation des ventes de certains produits fabriqués localement au Nigeria. Un échantillon aléatoire d'une centaine de formes d'observations de la population cible. L'analyse de régression multiple et l'hypothèse testée a révélé que plus de la vente de produits fabriqués localement sont influencés par le mode de publicité. Mots clés: Multivariété; Publicité; Régression; Hypothèse
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