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ENHANCING ORGANIZATIONAL EFFECTIVENESS THROUGH CUSTOMER ENGAGEMENT  [PDF]
Dr. Pankaj Gupta
International Journal of Computer Science and Management Studies , 2012,
Abstract: Customer satisfaction is “merely the entry point for achieving a deeper foundation that rests on total customer engagement,” by Benson Smith and Tony Rutigliano. Everyone aims to satisfy the customers: in fact, you and your competitors may have the same customer satisfaction ratings. What will set you apart from your competition and ensure the growth of your business is to satisfy yourcustomers to the point that you engage them. An engaged customer is the most valuable asset of any organization. Engaged customers assure a business of sustained and profitable growth. They are the first who will continue to repurchase your products, and the most likely to recommend you to other people. Your goal, therefore, isnot just to generate sales, but bring in loyal and engaged customers. So today, leveraging customer contributions is an important source of competitive advantage – whether through advertising, user generated product reviews, customer service FAQs, forums where consumers can socialize with one another or contribute to product development. This paper examines the concept of customer engagement, principles and process of customer engagement,engagement metrics to measure customer engagement, strategies for engaging with customers online, how engagement drives business success & recent trends in customer engagement.
Determinants of Contraceptives Use amongst Youth: An Exploratory Study with Family Planning Service Providers in Karachi Pakistan
Noureen Aleem Nishtar,Neelofar Sami,Sabina Alim,Nousheen Pradhan
Global Journal of Health Science , 2013, DOI: 10.5539/gjhs.v5n3p1
Abstract: Introduction: In Pakistan, Contraceptive Prevalence Rate (CPR) among married female youth is 17.4% and even lower in rural and slum areas leading to rapid population growth on one hand and poor health consequences on the other. The study was conducted to explore family planning service providers’ perceptions regarding use of different contraceptive methods and to identify factors that are influencing their use amongst currently married youth aged 18-24 years in slum areas of Karachi. Method: Qualitative exploratory study design was adopted and a total of ten in-depth interviews were conducted with family planning service providers of the area. For content analysis coding of transcribed interviews was done and then categories were made and furthermore themes were derived. Results: Our findings revealed that family planning service providers perceived that there is low use of contraceptive methods amongst youth of study area and low usage could be due to side effects; myths and misconceptions; lack of proper knowledge about different contraceptives; unmet needs of contraceptives; socio-cultural and religious factors about different contraceptive methods and family planning service providers own biases against or for use of contraceptive methods amongst youth in the study area. However better education of youth and family planning service providers’ improved knowledge about counseling and use of contraceptive methods was perceived to be associated with improved use of family planning methods amongst youth of the study area. Conclusion: Exaggerated side effects and socio-cultural factors could be important influences leading to low use of family planning methods amongst youth of Karachi. Some policy initiatives are the training of lady health Workers, lady health visitors, physicians and staff of the pharmacies for counseling youth in the correct use of family planning methods.
Youth engagement in the community: the ethics of inclusion and exclusion  [PDF]
Kristi S. Lekies
Les Ateliers de l’éthique , 2009,
Abstract: This study focuses on the engagement of children and youth in their communities and the ways they are included in and excluded from community life. Using a content analysis of a small town United States newspaper over a one-year period, examples of engagement were identified and classified into 12 categories: programs, clubs and special events; fundraising and community service; business and community support; participation in community events; school events; athletic and other performances; employment; involvement in local planning and decision making; serving as a community representative; visibility and recognition; criminal activity and accidents; and use of public space. Examples of community exclusion were identified as well. Young people were engaged primarily through activities that were adult-directed or supervised, or organized through schools, churches, and youth clubs. There was little involvement in local planning, decision making, or activism. Some evidence existed of peer teaching, leadership, and self-initiated activities, as well as intentional efforts by adults to give youth a greater voice in community activities. Implications include several ethical issues regarding the role of young people in community life, particularly young children, and the need for grmunities of the contributions young people can make. L’article porte sur l’implication, l’inclusion et l’exclusion des jeunes et enfants au sein de leurs communautés. à travers l’analyse du contenu du journal d’un village étasunien (une année), des exemples d’engagement ont été identifiés et classés selon 12 catégories : programmes, clubs et événements spéciaux; levée de fonds et service communautaire; support communautaire et des entreprises; participation aux événements communautaires; événements scolaires; performances athlétiques ou d’autre type; emploi; implication dans l’aménagement et la prise de décisions; représentation communautaire; visibilité et reconnaissance; criminalité et accidents; utilisation de l’espace publique. Des exemples d’exclusion ont été aussi identifiés. Les jeunes ont été engagés notamment dans des activités dirigées ou supervisées par des adultes ou organisées au sein des écoles, des églises et des maisons des jeunes. Il y aurait peu d’implication des jeunes dans l’aménagement, la prise de décisions et l’activisme. Certains cas de formation par des pairs, leadership et activités initiées par les jeunes ont été rapportés, tout comme des efforts pour donner une place plus importante aux jeunes dans les activités communautaires chez les adultes. Des probl
Antecedents to Customer Engagement: Moderating Role of Media Richness of Brand Pages  [PDF]
Aditi Gosain, Mukta Srivastava, Deepanvita Gupta
Theoretical Economics Letters (TEL) , 2019, DOI: 10.4236/tel.2019.97161
Abstract: A key contributor to a brand’s strength is how well its customers are engaged with the brand. With marketers spending huge amounts of money on social media presence of their brands, it becomes vital to assess how well this social media presence in the form of brand pages is able to generate customer engagement. This study explores the characteristics of online brand pages and examines how they impact customer engagement with the brands. We also examine the moderating role of brand pages’ media richness in relationship with the characteristics of the brand page and customer engagement. The conceptual model proposed is evaluated using data from 479 survey responses towards 23 brand pages. This study contributes to the literature on customer engagement by proposing a decomposition of its dimensions and studying it in a system of conceptual relationships with its antecedents.
Customer Engagement Plans for Peak Load Reduction in Residential Smart Grids  [PDF]
Naveed Ul Hassan,Yawar Ismail Khalid,Chau Yuen,Wayes Tushar
Computer Science , 2015,
Abstract: In this paper, we propose and study the effectiveness of customer engagement plans that clearly specify the amount of intervention in customer's load settings by the grid operator for peak load reduction. We suggest two different types of plans, including Constant Deviation Plans (CDPs) and Proportional Deviation Plans (PDPs). We define an adjustable reference temperature for both CDPs and PDPs to limit the output temperature of each thermostat load and to control the number of devices eligible to participate in Demand Response Program (DRP). We model thermostat loads as power throttling devices and design algorithms to evaluate the impact of power throttling states and plan parameters on peak load reduction. Based on the simulation results, we recommend PDPs to the customers of a residential community with variable thermostat set point preferences, while CDPs are suitable for customers with similar thermostat set point preferences. If thermostat loads have multiple power throttling states, customer engagement plans with less temperature deviations from thermostat set points are recommended. Contrary to classical ON/OFF control, higher temperature deviations are required to achieve similar amount of peak load reduction. Several other interesting tradeoffs and useful guidelines for designing mutually beneficial incentives for both the grid operator and customers can also be identified.
A sociological approach to the concept of God amongst Iranian youth
Mina Safa,Habib Ahmadi
HTS Theological Studies/Teologiese Studies , 2011, DOI: 10.4102/hts.v67i3.809
Abstract: One of the most fundamental concepts in Sociology of Religion, the concept of God, was emphasised in this article. Although the God concept is not the same as the transcendental existence of God, it is this concept that is the most fundamental social construct in the entire history of world religions. The aim of this article was the conceptual reconstruction of God amongst the youth of Iran, who may be free from a theological approach. This article aimed to examine the God concept in the ‘epistemological’, ‘emotional’ and ‘social action’ domains. The Iranian society is in transition, faced with delusion about the traditional and modern belief systems, and multiplicity of interpretations and new presentation of One God Allah. A spectrum of these plural presentations of God embodies micro and macro social levels. Some of the most important of these concepts are: individual and personal concept of God, the God in family, in educational system, in religious rituals, and the dominant concept in the society. How to cite this article: Safa, M. & Ahmadi, H., 2011, ‘A sociological approach to the concept of God amongst Iranian youth’, HTS Teologiese Studies/Theological Studies 67(3), Art. #809, 12 pages. DOI: 10.4102/hts.v67i3.809
A sociological approach to the concept of God amongst Iranian youth
M Safa, H Ahmadi
HTS Theological Studies/Teologiese Studies , 2011,
Abstract: One of the most fundamental concepts in Sociology of Religion, the concept of God, was emphasised in this article. Although the God concept is not the same as the transcendental existence of God, it is this concept that is the most fundamental social construct in the entire history of world religions. The aim of this article was the conceptual reconstruction of God amongst the youth of Iran, who may be free from a theological approach. This article aimed to examine the God concept in the ‘epistemological’, ‘emotional’ and ‘social action’ domains. The Iranian society is in transition, faced with delusion about the traditional and modern belief systems, and multiplicity of interpretations and new presentation of One God Allah. A spectrum of these plural presentations of God embodies micro and macro social levels. Some of the most important of these concepts are: individual and personal concept of God, the God in family, in educational system, in religious rituals, and the dominant concept in the society.
FAMILY RISK FACTORS AS INDICATORS OF BEHAVIORAL PROBLEMS WITH YOUTH  [PDF]
Ranko KOVACHEVIKJ,Meliha BIJEDIKJ,Lejla KURALIKJ-KJISHIKJ,Edin MUFTIKJ
Journal of Special Education and Rehabilitation , 2009,
Abstract: This project researches whether risk factors within family have any predictive power in describing youth behavioural problems. Family risk factors such as family functioning problems and conflicts within family have the strongest predictive power. Preventive actions and treatment must be directed toward the youth living in risky families.
Forms of engagement and the heterogenous citizen: Towards a reflexive model for youth workshops
James Arvanitakis,Bob Hodge
Gateways : International Journal of Community Research & Engagement , 2012,
Abstract: This article focuses on the challenges confronted by contemporary universities when they undertake ‘community engagement’ activities through the lens of an active citizenship workshop we have designed and implemented. We begin by concentrating on the very concept of ‘engagement’, unpicking its ambiguities and returning its complexities to where they belong – in social experience. As both practitioners and researchers involved in many years of ‘engagement’, we reflect on the aim, purpose and outcomes of such activities. Drawing on the theoretical traditions of educator Paulo Freire and philosopher Martin Heidegger, we apply our engagement activities and citizenship workshops to the aspiration of transformational change: both for those who participate in the activities and for us, as educators. We thus use ‘engagement’ as a guide to making better and more strategic interventions in the three sets of relationships inextricably involved in ‘active citizenship’ projects: ‘engaged research’ with academic and other partners; our own ‘engagement’ with the young people we work with; and finally, their ‘engagement’ as citizens with the rest of society. Keywords: Citizenship, engagement, active citizens, threshold, transformative change
A Data-Driven Approach to Reverse Engineering Customer Engagement Models: Towards Functional Constructs  [PDF]
Natalie Jane de Vries, Jamie Carlson, Pablo Moscato
PLOS ONE , 2014, DOI: 10.1371/journal.pone.0102768
Abstract: Online consumer behavior in general and online customer engagement with brands in particular, has become a major focus of research activity fuelled by the exponential increase of interactive functions of the internet and social media platforms and applications. Current research in this area is mostly hypothesis-driven and much debate about the concept of Customer Engagement and its related constructs remains existent in the literature. In this paper, we aim to propose a novel methodology for reverse engineering a consumer behavior model for online customer engagement, based on a computational and data-driven perspective. This methodology could be generalized and prove useful for future research in the fields of consumer behaviors using questionnaire data or studies investigating other types of human behaviors. The method we propose contains five main stages; symbolic regression analysis, graph building, community detection, evaluation of results and finally, investigation of directed cycles and common feedback loops. The ‘communities’ of questionnaire items that emerge from our community detection method form possible ‘functional constructs’ inferred from data rather than assumed from literature and theory. Our results show consistent partitioning of questionnaire items into such ‘functional constructs’ suggesting the method proposed here could be adopted as a new data-driven way of human behavior modeling.
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