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Developing international market entry strategy for cultural tourism of Turkey
Faruk Alaeddino?lu,Ali Sel?uk Can
International Journal of Human Sciences , 2009,
Abstract: The aims of this paper are to examine potential international markets for culture tourism of Turkey and to determine a mode of entry strategy for it. The structure of this paper includes screening, identification, and selection stage based on applied various analysis, techniques, methods, and statistics. The major findings here suggest that South Korea and Canada are two possible foreign markets to penetrate. After deeply analysis of South Korea and Canada outbound tourism market, opening overseas tourism promotion office and applying agency are recommended as an appropriate mode of entry strategy for them, respectively. In this regard, practical implications are also mentioned for Destination Marketing Organisation of Turkey.
Collusion and seasonality of market price - A case of fixed market shares  [cached]
Sylwester Bejger
Business and Economic Horizons , 2010,
Abstract: The paper develops a simple supergame model of collusion that focuses on the role of fixed(exogenous to game played) system of quantity market shares. Conclusions implied by the modelcould be used to motivate data - saving markers of collusion based on market price behavior.Following conclusions of the theoretical model we propose marker of collusion based ondetecting changes in seasonal parameters of prices in periods of possible collusion. An empiricalapplication of method has been done on well known data of Lysine cartel case.
Impact of firm-level factors and market entry mode on performance: A study of service MNCs in an emerging economy
George Acheampong,Benard Kumah
Management Science Letters , 2012,
Abstract: The study examined the market entry strategies of multinational services companies into Ghana’s service sector and the linkages to firm level performance after entry. Literature was reviewed on market entry strategies, internationalisation, globalisation of service firms and resource-based theory. The study adopted a combination of both quantitative and qualitative research approaches in this study. The qualitative approach was for deeper enquiry and quantitative for empirical testing. The study found that firm specific factors affect the market entry strategy while the entry strategy also affects performance after it enters the market. Home country factors and the features of services are also seen to moderate on the effects mentioned. Respondents also indicated that the features of services were an industry wide issue not so much consideration is given to it.
Developing an international market entry strategy and tactical plan for the cultural tourism of Turkey in south Korea market
Faruk Alaeddino?lu,Ali Sel?uk Can
International Journal of Human Sciences , 2009,
Abstract: Since international tourism market is more competitive and lucrative, most of countries want to give their emphasis on their promotional activities in order to increase their market share. This aim can be achieved either through the product diversification or penetrating new markets. In this regard, this paper primarily focuses on developing market entry strategy and tactical plan for cultural tourism of Turkey in Korean market. After the justification of Korean outbound tourism based on analysis of political, legal, economical, and technological factors, marketing strategy including segmentation, targeting, positioning, and marketing objectives are dealt with in this article. Then, a marketing mix based on 7P is suggested for Turkish cultural tourism. Finally, recommendations for Destination Marketing Organisation of Turkey are suggested.
Bundling and Consumers’ Reservation Value: Effects on Market Entry  [PDF]
Qing Hu
Technology and Investment (TI) , 2015, DOI: 10.4236/ti.2015.61008
Abstract: We consider a multiproduct incumbent which monopolizes one market but faces a potential entrant in another market. In a two dimensional Hotelling model, when consumers’ reservation value is relatively high, we show that the incumbent has an incentive to use bundling to deter entry only if a prior commitment is applicable. However, when consumers’ reservation value is low, the multiproduct firm even has no incentive to use bundling and bundling has no effect on entry deterrence.
Strategic Orientation and Order of Market Entry of Food Firms  [cached]
Rasoul Ghollamzadeh,Mehdi Ghanavati
New Marketing Research Journal , 2011,
Abstract: One of the strategic launch decisions is the order of market entry. Adoption of a suitable competitive strategy is dependent on firm's decision on market entry earlier or later than competitors. This research aims to analyze the relationship between order of market entry and firms’ strategic orientation. For this purpose, three strategies have been defined as cost leadership strategy, innovation differentiation strategy and marketing differentiation strategy. In this study, the essential question is whether firms use a different strategy based on their order of market entry? The proposed model has been examined on a sample of 102 manufacturing companies in the food industry using Structural Equation Modeling based on the methodology of Partial Least Squares (PLS). Findings indicate a direct influence of order of market entry on adopting a particular strategy by the firms, so that pioneer companies tend more to use differentiation strategy at two levels of marketing and innovation, while cost leadership is more common among followers.
Predicting Brand Perception for Fast Food Market Entry  [PDF]
Torsten Teichert, Tobias Effertz, Marina Tsoi, Vladislav Shchekoldin
Theoretical Economics Letters (TEL) , 2015, DOI: 10.4236/tel.2015.56081
Abstract: We present a combined and integrative market research approach to address common, but potentially neglected problems resulting from consumers’ perceptions towards food brands. Our findings provide improved response measures and guidance for market entry strategies of established and novel food brands. Two knowledge sources and methods are combined to derive a model of brand perception: experts’ opinions are elicited using the Analytic Hierarchy Process (AHP) to generate an overall causal effects framework for food brands. Complementary hereto, a survey of potential consumers retrieves consumers’ perceptions regarding market entry scenarios of different food brands. A remote metropolitan area (Novosibirsk) was chosen as quasi-laboratory setting to simulate the market introduction of alternative fast food brands. Insights are gained about the interdependence of branding and advertisement effects. As expected, consumers’ attitudes towards the brand and towards the ad are the key success factors for any type of brand. Different responses depend on consumers’ expectations towards novel or established brands. Otherwise, the paper provides a proof of concept to integrate AHP and experts’ assessments with consumer surveys. Findings indicate a large potential to join external and internal perspectives for obtaining more valid market assessments before the real market entry. Managers might need to enhance their model of assessed consumer perceptions with expert opinion before entering a market in order to align their advertising accordingly. Global and local brands face distinctively different market entry barriers. Novel global brands constitute a promising alternative for a food company wishing to enter a new market. Managers need to decide whether a combined specific approach is necessary and eventually incorporate it in case of new foods brands. A novel method is introduced to assess market perceptions of food brands before the latter actually enter the market. A combined approach incorporates expert opinions to enhance incomplete consumer information. Findings indicate strong interaction effects between brand and advertisement related factors which in turn strongly influence consumers’ perceptions.
A Choice Prediction Competition for Market Entry Games: An Introduction  [PDF]
Ido Erev,Eyal Ert,Alvin E. Roth
Games , 2010, DOI: 10.3390/g1020117
Abstract: A choice prediction competition is organized that focuses on decisions from experience in market entry games (http://sites.google.com/site/gpredcomp/ and http://www.mdpi.com/si/games/predict-behavior/). The competition is based on two experiments: An estimation experiment, and a competition experiment. The two experiments use the same methods and subject pool, and examine games randomly selected from the same distribution. The current introductory paper presents the results of the estimation experiment, and clarifies the descriptive value of several baseline models. The experimental results reveal the robustness of eight behavioral tendencies that were documented in previous studies of market entry games and individual decisions from experience. The best baseline model (I-SAW) assumes reliance on small samples of experiences, and strong inertia when the recent results are not surprising. The competition experiment will be run in May 2010 (after the completion of this introduction), but they will not be revealed until September. To participate in the competition, researchers are asked to E-mail the organizers models (implemented in computer programs) that read the incentive structure as input, and derive the predicted behavior as an output. The submitted models will be ranked based on their prediction error. The winners of the competition will be invited to publish a paper that describes their model.
Assessing the Effectiveness of Section 271 Five Years After the Telecommunications Act of 1996  [PDF]
Daniel R. Shiman,Jessica Rosenworcel
Computer Science , 2001,
Abstract: A major goal of the Telecommunications Act of 1996 is to promote competition in both the local exchange and long distance wireline markets. In section 271 Congress permitted the Bell Operating Companies (BOCs) to enter the long distance market only if they demonstrate to the FCC that they have complied with the market-opening requirements of section 251. This paper examines the logic behind section 271, to determine if it is a reasonable means of achieving increased competition in both the local and long distance markets, given the technical characteristics of the industry and the legal and informational constraints on regulators who must ensure compliance. It also provides an update on the extent of competitive entry in the local exchange market five years after enactment of the Act. In this paper we examine a variety of schemes for ensuring BOC compliance that Congress could have used. Given the characteristics of the industry and the limitations on regulators' ability to observe BOC's efforts, we determine that the use of a prize such as BOC entry into long distance is a superior incentive mechanism. We further determine that conditioning a BOC's long distance entry on its demonstrating compliance with section 251 is a logical method of protecting the long distance market against a BOC discriminating against long distance competitors once it has gained entry. The statistical evidence we look at, using data we have collected on ILEC lines sold to CLECs for POTS services, appears to confirm that section 271 has thus far been effective in ensuring compliance.
Relaci 3n Precio-Costo Marginal, Concentraci 3n Industrial y Competencia Externa: Estudio para Chile Relaci 3n Precio-Costo Marginal, Concentraci 3n Industrial y Competencia Externa: Estudio para Chile
Jos?? Fuentes,Oscar Cristi
Revista de Análisis Económico (RAE) , 1989,
Abstract: Relación Precio-Costo Marginal, Concentración Industrial y Competencia Externa: Estudio para Chile This article studies the effect of entry barriers on industrial concentration and the effects of external competence and industrial concentration on the price marginal cost relation. This is done by using a model that explicitely considers collusion among firms. Empirical results -based on the 1979 Chilean manufactured industrial census- show that entry barriers explain the degree of industrial concentration. For the consumer goods industry external opening -but not markt structure- explains market power. In the case of the industrial goods industry, the level of imports exerts a direct impact on the price-marginal cost relation, suggesting that collusion between domestic and external producers is possible.
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