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Uso racional de medicamentos: La automedicación como consecuencia de la publicidad

Keywords: medicine publicity, rational medicine use.

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Abstract:

the cost in pharmaceutical products comes anywhere in the world growing from remarkable form and esteem that is a tendency that increases. the publicity goes, more and more, to the incitación of the drug consumption of free sale; generating realistic expectations little on the benefits of the medication and one it demands unsuitable of this one. a problem difficult to approach and to solve. patients, social professionals of the health and works we must work altogether to implement measures with the purpose of maximizing a positive aspect of the publicity, increasing the use of the medicines from which they would benefit more probably, and simultaneously to diminish risks.

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