the spoken language of the region of magallanes gathers a series of characteristics which give the regional speaker a cultural singularity. it is important to highlight that geography, cattle raising activity and weather, among other contextual factors that surround the people in the southern patagonia (martinic, 2006), are manifested in different ways in the dialectal variation of the region, which has preserved linguistic features from its geographical isolation condition (makuc, 2010a, martinic y buratovic, 2007). dialectal variation constitutes an aspect identifed in different studies (oroz, 1965, araya, 1973, makuc, 1999, 2008, 2010a). a relevant aspect in the conservation of linguistic variants is due to a favorable linguistic attitude which characterizes the magellan speaking community and allows that the variants at different levels of the language stay and survive in a world increasingly homogenizing. (hudson, 1981, lópez morales, 1989, 1994; silva, 1989; blas, j. 1999) the study about he attitude of the speakers towards the various manifestations of the variation of the language has been carried out from the data obtained in the cities of punta arenas, puerto natales and tierra del fuego island in the framework of the regional identity survey developed for the study of identity (makuc, 2010a). the results show the prevalence of a positive attitude of the speakers towards the uses of spanish in the region, it is highly recognized and accepted the fact that magellan people have a particular way of speaking as well as an accent that distinguishes them from the rest of the inhabitants of the country, these variations of standard spanish are valued positively and as a feature that strengthens the identity of the inhabitants.