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Study on the Authenticity Perception of Intangible Cultural Heritage

DOI: 10.4236/cus.2019.71003, PP. 35-58

Keywords: Intangible Cultural Heritage, Authenticity, Visitor, Perception

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Abstract:

As a challenging topic in tourism, the authenticity of the cultural heritage represents the value and attraction of heritage. With tourism development, scholars have called for the authenticity perception of cultural heritage which still stays at the conceptual level. However, there are few researches that involve the essence and protection of authenticity. Hence, after in-depth study on the characteristics of intangible cultural heritage, the authors try to discuss the difference of tourists’ perception on authenticity of the intangible cultural heritage so as to achieve the effective protection of intangible cultural heritage. The study investigates tourists in Bo Luo Dan Temple Fair with SPSS to carry on the statistics and the main factors affecting the perception of authenticity to further study their relationship with satisfaction. The conclusion found that there were two core factors that had an impact on perceived authenticity, and there exists significant positive impact between the authenticity of the perception and satisfaction.

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