challenging topic in tourism, the authenticity of the cultural heritage
represents the value and attraction of heritage. With tourism development, scholars
have called for the authenticity perception of cultural heritage which still
stays at the conceptual level. However, there are few researches that involve the essence and
protection of authenticity. Hence, after in-depth study on the characteristics of intangible cultural
heritage, the authors try to discuss the difference of tourists’ perception on
authenticity of the intangible cultural heritage so as to achieve the effective
protection of intangible cultural heritage. The study investigates tourists in
Bo Luo Dan Temple Fair with SPSS to carry on the statistics and the main
factors affecting the perception of authenticity to further study their
relationship with satisfaction. The conclusion found that there were two core
factors that had an impact on perceived authenticity, and there exists
significant positive impact between the authenticity of the perception and
Goulding, C. (2000). The Commodification of the Past, Postmodern Pastiche, and the Search for Authentic Experiences at Contemporary Heritage Attractions. European Journal of Marketing, 34, 835-853. https://doi.org/10.1108/03090560010331298
Hu, J. L. (2010). Study on Visitor’s Perception on Industrial Heritage Authenticity in Shanghai. Shanghai: Shanghai Normal University.
Huang, Y. L., & Huang, Z. F. (2008). Perception Structural Model and Application of Rural Visitors—Case Study of South-West Minority Region. Geographic Research, 27, 1455-1465.
Luo, Y. J., Wu, C. C., & Deng, J. Y. (2007). Comparative Study on Affecting Perception of Visitor’s Entertainment Based on Leisure Motive—Case Study of Zhangjiajie National Forest Park. Issues of Forestry Economics, 27, 8-61.
Tong, Q., & Yang, R. (2009). Visitor Satisfaction Evaluation of Dongda Spring Resort of Xian. Anhui Agricultural Science, 27, 13421-13423.
Wang, W. (2006). An Introduction to Intangible Cultural Heritage. The Press of Culture and Art.