Research on the Construction of Inclusive Innovation Networks
, PP. 417-431 10.4236/ajibm.2018.82027
Keywords: Innovative Networks, The Bottom Market of The Pyramid, Network Governance
Shared value creation concept emphasizes the future
development of the enterprise to meet the needs of society into the core
activities, create economic value by solving social problems, and ma
k e the bottom of the pyramid of low-income groups
(BOP) markets for the practice of the concept and provide a comfortable environment. Based on six cases of enterprises
operating in China’s rural market, this paper discusses how enterprises can
achieve economic returns and create social value strategies and approaches at
the same time. Results show that because the BOP market is empty obstacles , such as lack of value chain and the system,
enterprises need to build the heterogeneity of organization, institutions and
individuals inter-departmental cooperation network to overcome, in the end by
connecting two ways to enhance the capacity and promote local market shared value
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