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Study on Chinese College Students’ Stereotypes of the Origin of Telephone Brands

DOI: 10.4236/chnstd.2018.71007, PP. 72-81

Keywords: Telephone Brands, Stereotypes of Origins, Qualitative Interview

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Abstract:

The study aims to investigate Chinese college students’ stereotypes of the origins of telephone brands, by interviewing 80 college students about their attitudes toward Chinese and foreign telephone brands and analyzing the reasons concerned. The study finds that college students indeed hold stereotypes about the origin of telephone brand and show preference to domestic telephone brands. In particular, appearance design is what they will first take into consideration when choosing telephone brands.

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