“Society-Economy-Environment” made up the triangle
model of corporate sustainable growth. The internal value and connection of the
nodes in the model are driving the corporate to make different choices in the
pursuit of benefits. The fundamental need for corporate sustainable growth is
to balance different values. This paper believes that in the scope of the
triangle model of the corporate sustainable growth, corporate social
responsibility has an equilibrium function, which can help the corporate maintain a relatively
stable status when facing conflicts against the bottom line. This paper briefly
discussed the equilibrium function of the corporate social responsibility and
the meaning of investing in CSR, by combing through the development and changes
for corporate social responsibility, and by studying the case of a power plant
shutdown to analyze the conflicts among the three nodes of its value triangle.
Painter-Morland, M. (2006) Triple Bottom-Line Reporting as Social Grammar: Integrating Corporate Social Responsibility and Corporate Codes of Conduct. Business Ethics: A European Review, 15, 352-364. https://doi.org/10.1111/j.1467-8608.2006.00457.x
Guo, Y.J., Zhang, Y.Y. and Zhao, H.Y. (2014) The Effectiveness of Self-Regulation in Corporate Social Responsibility—A Game Analysis Based on the Relationship between Enterprises and Consumers. Soft Science, 28, 78-81.
Kong, L. (2017) Defining the Intensity Interval of Environmental Regulation to Promote Industrial Transformation and Upgrading: An Empirical Study of Provincial Panel Data. Management Modernization, No. 1, 15-17.