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Analysis on Bilingual Public Signs in the View of Audience Theory—A Case Study of City Traffic Public Signs in Xi’an

DOI: 10.4236/ojml.2015.52014, PP. 181-186

Keywords: Audience Theory, Communication Effect, Bilingual Public Signs, Xi’an Metro, Subway Station Names

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Abstract:

This paper, with the audience theory as its theoretical guide and by taking a case study on Bilingual traffic Public Signs in Xi’an, especially on bilingual station names of Xi’an Metro Line 2, first briefly discusses how an important role city traffic public signs play in serving the audience, facilitating tourism as well as disseminating Chinese culture through the international audience. Second, it analyzes the problems existing in the present bilingual public signs in China and the counter-productive effects they are likely to bring about. And finally proposal for a new system of bilingual station names of Xi’an Metro Line 2 is put forward, which, the author believes, will not only offer the exact information wanted but make the audience abroad feel at home.

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