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Entrepreneurship Motivation: Tunisian Case

DOI: 10.4236/ajibm.2013.38085, PP. 746-753

Keywords: Motivation, Entrepreneurship, Emotion, Gender

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Abstract:

The entrepreneurship option was launched in Tunisia nearly one decade ago. The firm creation process seemed to be initiated especially to absorb the increasing number of undergraduates and graduates. Therefore, the main aim of the present research is to highlight the entrepreneurship motivation as a social issue and to understand the link existing between motivator factors and economic and social success. Hence, a survey by questionnaire was conducted based on 100 respondents representing Tunisian entrepreneurs. The results revealed that there are links between motivator factors and entrepreneurship as well as some ties between entrepreneurship, motivator factors and the antecedents, especially concerning gender, age and family background. The results have shown some differences existing between male and female entrepreneurs. Male entrepreneursmotivator factors are in the same importance with push and pull ones. Female entrepreneurs’ motivator factors are rather emotional. These results are statistically significance. Thus, the finding would be useful for the stakeholders to understand the entrepreneurship dynamic.

 

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